Laptop Audience in Brazil
Laptop has an estimated audience of 10,259,081 people in Brazil. 52.8% are female, 47.2% are male, average age 41.1. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Energy, Electricity, Home Appliances, Buscapé, Household.
The average Laptop fan in Brazil is 41.1 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Energy, Electricity, Home Appliances, with strongest over-indexing on Energy (1.66× the country average). Demographically, the Laptop audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Laptop fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.1 |
| Estimated audience size | 10,259,081 |
Audience persona
The typical Laptop fan in Brazil is balanced, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Energy.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,559,859 | 0.96× |
| Rio de Janeiro | 1,530,530 | 1.59× |
| Minas Gerais | 1,000,810 | 0.94× |
| Bahia | 698,246 | 1.03× |
| Paraná | 603,540 | 0.96× |
| Rio Grande do Sul | 530,029 | 0.88× |
| Pernambuco | 524,299 | 1.12× |
| Santa Catarina | 434,519 | 0.92× |
| Ceará | 424,026 | 0.94× |
| Pará | 334,452 | 1× |
| Maranhão | 307,306 | 1.2× |
| Goiás | 297,793 | 0.76× |
| Paraíba | 218,455 | 1.06× |
| Amazonas | 194,290 | 1.09× |
| Rio Grande do Norte | 189,257 | 1.11× |
| Espírito Santo | 188,003 | 0.88× |
| Alagoas | 174,706 | 1.17× |
| Federal District | 167,423 | 0.98× |
| Piauí | 160,057 | 1.12× |
| Mato Grosso | 138,910 | 0.72× |
| Mato Grosso do Sul | 120,421 | 0.8× |
| Sergipe | 112,479 | 1.05× |
| Rondônia | 72,915 | 0.85× |
| Tocantins | 61,659 | 0.91× |
| Amapá | 34,752 | 0.96× |
| Acre | 32,958 | 0.92× |
| Roraima | 31,084 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Energy | 1.66× | Home & Garden |
| Electricity | 1.68× | Home & Garden |
| Home Appliances | 1.63× | Home & Garden |
| Buscapé | 2.35× | Shopping |
| Household | 2.04× | Home & Garden |
| Refrigerator | 1.93× | Home & Garden |
| Ancient Egypt | 2.05× | Politics & Society |
| Odor | 2.05× | Beauty & Wellness |
| Soldering iron | 2.07× | Home & Garden |
| Dafiti | 1.63× | Fashion & Accessoires |
| Electrolux | 1.52× | Home & Garden |
| Personal computer | 1.63× | Technology & Electronics |
| Computer hardware | 1.56× | Technology & Electronics |
| Department store | 1.5× | Shopping |
| Digital electronics | 1.64× | Technology & Electronics |
| Web browser | 1.5× | Technology & Electronics |
| Kitchen stove | 1.8× | Home & Garden |
| Tablet computers | 1.51× | Technology & Electronics |
| Online community | 2.41× | Technology & Electronics |
| Temperature | 2.04× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.22 |
| Risk Appetite | THRILL | 1.08 |
| Quality Awareness | PREMIUM | 1.08 |
| Creativity | OPEN | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
| Pet Ownership | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.8% |
See Laptop audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Laptop have in Brazil?
Laptop has an estimated audience of 10,259,081 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Laptop fans?
52.8% of Laptop fans are female, 47.2% are male, with an average age of 41.1 years.
Which brands do Laptop fans like most?
Laptop fans show strongest brand affinity for Energy (1.66×), Electricity (1.68×), and Home Appliances (1.63×) over the country average.
Where do Laptop fans live in Brazil?
Laptop fans in Brazil are most concentrated in São Paulo (reach 2,559,859), Rio de Janeiro (reach 1,530,530), and Minas Gerais (reach 1,000,810). These three regions account for the largest share of the active audience.
What other brands do Laptop fans also like?
Beyond Laptop itself, the audience over-indexes on Electricity (1.68×), Home Appliances (1.63×), Buscapé (2.35×), and Household (2.04×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.