A data profile of the people who buy, follow and care about Laptop in Brazil — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 10,259,081 people in Brazil.
The average Laptop fan in Brazil is 41.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Energy, Electricity, Home Appliances, with strongest over-indexing on Energy (1.66× the country average).
Demographically, the Laptop audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Laptop fan in Brazil is balanced, around 41.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Energy.
The key figures that characterise the Laptop profile in Brazil.
52.8% are female, 47.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.1 |
| Estimated audience size | 10,259,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Laptop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.7% |
Where the Laptop audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~1.5M | 1.58× | |
| 02 | Maranhão | ~300K | 1.18× | |
| 03 | Alagoas | ~200K | 1.14× | |
| 04 | Pernambuco | ~500K | 1.11× | |
| 05 | Piauí | ~200K | 1.10× | |
| 06 | Rio Grande do Norte | ~200K | 1.09× | |
| 07 | Amazonas | ~200K | 1.08× | |
| 08 | Paraíba | ~200K | 1.05× | |
| 09 | Sergipe | ~100K | 1.04× | |
| 10 | Roraima | ~30K | 1.04× | |
| 11 | Bahia | ~700K | 1.03× | |
| 12 | Pará | ~300K | 1.00× | |
| 13 | Federal District | ~200K | 0.98× | |
| 14 | Amapá | ~40K | 0.98× | |
| 15 | São Paulo | ~2.5M | 0.96× | |
| 16 | Paraná | ~600K | 0.96× | |
| 17 | Acre | ~30K | 0.96× | |
| 18 | Ceará | ~400K | 0.95× | |
| 19 | Minas Gerais | ~1M | 0.94× | |
| 20 | Tocantins | ~60K | 0.94× | |
| 21 | Santa Catarina | ~400K | 0.93× | |
| 22 | Rondônia | ~80K | 0.90× | |
| 23 | Espírito Santo | ~200K | 0.89× | |
| 24 | Rio Grande do Sul | ~500K | 0.88× | |
| 25 | Mato Grosso do Sul | ~100K | 0.84× | |
| 26 | Goiás | ~300K | 0.78× | |
| 27 | Mato Grosso | ~100K | 0.77× |
The strongest cross-interests of the Laptop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online community | Technology & Electronics | 2.41× | ||
| 02 | Buscapé | Shopping | 2.35× | ||
| 03 | Soldering iron | Home & Garden | 2.07× | ||
| 04 | Ancient Egypt | Politics & Society | 2.05× | ||
| 05 | Odor | Beauty & Wellness | 2.05× | ||
| 06 | Household | Home & Garden | 2.04× | ||
| 07 | Temperature | Health | 2.04× | ||
| 08 | Refrigerator | Home & Garden | 1.93× | ||
| 09 | Kitchen stove | Home & Garden | 1.80× | ||
| 10 | Electricity | Home & Garden | 1.68× | ||
| 11 | Energy | Home & Garden | 1.66× | ||
| 12 | Digital electronics | Technology & Electronics | 1.64× | ||
| 13 | Home Appliances | Home & Garden | 1.63× | ||
| 14 | Dafiti | Fashion & Accessoires | 1.63× | ||
| 15 | Personal computer | Technology & Electronics | 1.63× | ||
| 16 | Computer hardware | Technology & Electronics | 1.56× | ||
| 17 | Electrolux | Home & Garden | 1.52× | ||
| 18 | Tablet computers | Technology & Electronics | 1.51× | ||
| 19 | Department store | Shopping | 1.50× | ||
| 20 | Web browser | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.82× | |
| Spirituality | BALANCE | 0.84× |
Laptop has an estimated audience of 10,259,081 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
52.8% of Laptop fans are female, 47.2% are male, with an average age of 41.1 years.
Laptop fans show strongest brand affinity for Energy (1.66×), Electricity (1.68×), and Home Appliances (1.63×) over the country average.
Laptop fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Laptop itself, the audience over-indexes on Electricity (1.68×), Home Appliances (1.63×), Buscapé (2.35×), and Household (2.04×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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