A data profile of the people who buy, follow and care about Online community in Brazil — modelled from more than twelve digital signal sources. Online community has an estimated audience of 3,386,642 people in Brazil.
Online community has an estimated audience of 3,386,642 people in Brazil. 49.6% are female, 50.4% are male, average age 45.1. Top brand affinities: Michael Jackson, Superman, Laptop, Email, HBO MAX.
Top brand affinities include Michael Jackson, Superman, Laptop, with strongest over-indexing on Michael Jackson (2.76× the country average).
Demographically, the Online community audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Online community fan in Brazil is balanced, around 45.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michael Jackson.
The key figures that characterise the Online community profile in Brazil.
49.6% are female, 50.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 45.1 |
| Estimated audience size | 3,386,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 30% | |
| 50+ | 31% |
of the worldwide Online community audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 39.1% |
| United Kingdom | 7.4% |
| Italy | 6.2% |
The strongest cross-interests of the Online community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social commerce | Shopping | 13.70× | ||
| 02 | Jessica Alba | Movies & TV | 5.45× | ||
| 03 | Nicole Kidman | Movies & TV | 3.68× | ||
| 04 | Keanu Reeves | Movies & TV | 2.98× | ||
| 05 | Michael Jackson | Music & Radio | 2.76× | ||
| 06 | Tom Cruise | Movies & TV | 2.60× | ||
| 07 | Brad Pitt | Movies & TV | 2.49× | ||
| 08 | Zoom! | Business & Career | 2.49× | ||
| 09 | Laptop | Technology & Electronics | 2.41× | ||
| 10 | True Detective | Movies & TV | 2.26× | ||
| 11 | HBO MAX | Movies & TV | 2.10× | ||
| 12 | Activism | Politics & Society | 2.02× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.92× | ||
| 14 | Technology & Electronics | 1.90× | |||
| 15 | Associação Chapecoense de Futebol | Sports | 1.88× | ||
| 16 | Music download | Technology & Electronics | 1.83× | ||
| 17 | Fortaleza Esporte Clube | Sports | 1.74× | ||
| 18 | Forró | Music & Radio | 1.73× | ||
| 19 | Localiza | Cars & Mobility | 1.62× | ||
| 20 | Superman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.44× | |
| Individualism | JOY | 1.66× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.48× | |
| Indulgence | JOY | 0.61× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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