A data profile of the people who buy, follow and care about Online community in Germany — modelled from more than twelve digital signal sources. Online community has an estimated audience of 1,341,570 people in Germany.
Online community has an estimated audience of 1,341,570 people in Germany. 56.1% are female, 43.9% are male, average age 44.6. Top brand affinities: Tagesschau, Nature, Podcast, Vacations, Business card.
Top brand affinities include Tagesschau, Nature, Podcast, with strongest over-indexing on Tagesschau (2.04× the country average).
Demographically, the Online community audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Online community fan in Germany is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Online community profile in Germany.
56.1% are female, 43.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.6 |
| Estimated audience size | 1,341,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Online community audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.1% |
| Italy | 5.9% |
The strongest cross-interests of the Online community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business card | Business & Career | 13.33× | ||
| 02 | Hydro Flask | Home & Garden | 13.33× | ||
| 03 | Peugeot 205 | Cars & Mobility | 7.86× | ||
| 04 | Online auction | Shopping | 6.89× | ||
| 05 | Orange | Technology & Electronics | 6.18× | ||
| 06 | Jensen Ackles | Movies & TV | 4.79× | ||
| 07 | Office 365 | Technology & Electronics | 3.90× | ||
| 08 | Google News | News | 3.09× | ||
| 09 | Podcast | Music & Radio | 2.70× | ||
| 10 | Vacations | Travel & Leisure | 2.34× | ||
| 11 | Nature | Home & Garden | 2.31× | ||
| 12 | Hugendubel | Shopping | 2.16× | ||
| 13 | MSN | News | 2.14× | ||
| 14 | Tagesschau | Movies & TV | 2.04× | ||
| 15 | Canada | Travel & Leisure | 1.92× | ||
| 16 | Drawing | Home & Garden | 1.85× | ||
| 17 | Fressnapf | Shopping | 1.75× | ||
| 18 | German language | Politics & Society | 1.67× | ||
| 19 | Ryanair | Travel & Leisure | 1.63× | ||
| 20 | Transfermarkt | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.38× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Risk Appetite | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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