Online community Audience in Germany
Online community has an estimated audience of 1,341,570 people in Germany. 56.1% are female, 43.9% are male, average age 44.6. Top brand affinities: Office 365, Tagesschau, Business card, Self care, Jensen Ackles.
Top brand affinities include Office 365, Tagesschau, Business card, with strongest over-indexing on Office 365 (7.36× the country average). Demographically, the Online community audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
Category: Technology & Electronics · Type: Touchpoint
Demographics of Online community fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.6 |
| Estimated audience size | 1,341,570 |
Audience persona
The typical Online community fan in Germany is more female, around 44.6 years old, with strong Sports Activity tendencies and a notable affinity for Office 365.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 7.36× | Technology & Electronics |
| Tagesschau | 2.3× | Movies & TV |
| Business card | 19.12× | Business & Career |
| Self care | 3.8× | Health |
| Jensen Ackles | 9.2× | Movies & TV |
| Hygiene | 2.89× | Beauty & Wellness |
| Vacations | 2.48× | Travel & Leisure |
| Family | 1.78× | Kids & Family |
| Pets | 1.58× | Pets & Animals |
| Peugeot 205 | 13.24× | Cars & Mobility |
| Brewing | 4.31× | Food & Beverages |
| Freeware | 2.25× | Technology & Electronics |
| Vacation rental | 3.43× | Travel & Leisure |
| Walking | 3.56× | Sports |
| Hairstyle | 2.48× | Beauty & Wellness |
| Google News | 3.27× | News |
| Stuttgart | 2.51× | Travel & Leisure |
| Canada | 2.39× | Travel & Leisure |
| Creative Commons | 3.55× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Pet Ownership | JOY | 1.38 |
| Community Orientation | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.1% |
| Italy | 5.9% |
See Online community audiences in other countries
More Technology & Electronics audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.