Online community Audience in Germany
Online community has an estimated audience of 1,341,570 people in Germany. 56.1% are female, 43.9% are male, average age 44.6. Top brand affinities: Action Contr La Faim, Hitchin, Howard County, Maryland, Captain Fantastic (film), South College.
Top brand affinities include Action Contr La Faim, Hitchin, Howard County, Maryland, with strongest over-indexing on Action Contr La Faim (19.12× the country average). Demographically, the Online community audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
Category: Technology & Electronics · Type: Touchpoint
Demographics of Online community fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.6 |
| Estimated audience size | 1,341,570 |
Audience persona
The typical Online community fan in Germany is more female, around 44.6 years old, with strong Sports Activity tendencies and a notable affinity for Action Contr La Faim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Action Contr La Faim | 19.12× | Politics & Society |
| Hitchin | 13.33× | Travel & Leisure |
| Howard County, Maryland | 10.88× | Travel & Leisure |
| Captain Fantastic (film) | 8.95× | Movies & TV |
| South College | 7.85× | Business & Career |
| Machine Gun Preacher | 7.6× | Movies & TV |
| Jung District, Busan | 6.44× | Travel & Leisure |
| Kep Province | 6.37× | Travel & Leisure |
| Shamballa Jewels UK | 6.01× | Fashion & Accessoires |
| Huaura Province | 5.91× | Travel & Leisure |
| Kodiak, Alaska | 5.58× | Travel & Leisure |
| Sleaford | 5.27× | Travel & Leisure |
| Hetalia | 5.19× | Movies & TV |
| HODINKEE | 5.07× | Fashion & Accessoires |
| Laneige | 5.03× | Beauty & Wellness |
| Irakli Charkviani | 4.93× | Literature |
| Hug High School | 4.9× | Business & Career |
| Huck (magazine) | 4.75× | Internet & Social Media |
| Promart | 4.54× | Shopping |
| Garrett–Evangelical Theological Seminary | 4.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Pet Ownership | JOY | 1.38 |
| Community Orientation | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.1% |
| Italy | 5.9% |
See Online community audiences in other countries
More Technology & Electronics audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.