Online auction Audience in Germany
A data profile of the people who buy, follow and care about Online auction in Germany — modelled from more than twelve digital signal sources. Online auction has an estimated audience of 463,973 people in Germany.
The average Online auction fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lahore, Online chat, Empresario, with strongest over-indexing on Lahore (22.37× the country average).
Demographically, the Online auction audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Online auction fan in Germany is more male, around 35.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lahore.
At a glance
The key figures that characterise the Online auction profile in Germany.
Search interest · 12-month trend
Demographics of Online auction fans
41.0% are female, 59.0% are male, average age 35.3.
Gender split
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 35.3 |
| Estimated audience size | 463,973 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Online auction audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.9% |
| Brazil | 8.5% |
| India | 5.1% |
Geography
Where the Online auction audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.32× | |
| 02 | Saarland | ~7K | 1.25× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.14× | |
| 04 | Sachsen-Anhalt | ~10K | 1.06× | |
| 05 | Thüringen | ~10K | 1.06× | |
| 06 | Berlin | ~20K | 1.03× | |
| 07 | Brandenburg | ~10K | 0.99× | |
| 08 | Hamburg | ~10K | 0.96× | |
| 09 | Schleswig-Holstein | ~20K | 0.93× | |
| 10 | Rheinland-Pfalz | ~20K | 0.90× | |
| 11 | Sachsen | ~20K | 0.90× | |
| 12 | Hessen | ~30K | 0.86× | |
| 13 | Niedersachsen | ~40K | 0.84× | |
| 14 | Bayern | ~60K | 0.79× | |
| 15 | Baden-Württemberg | ~50K | 0.77× | |
| 16 | Nordrhein-Westfalen | ~70K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Online auction audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bangladesh Premier League | Sports | 37.15× | ||
| 02 | Lahore | Travel & Leisure | 22.37× | ||
| 03 | Hrithik Roshan | Movies & TV | 15.80× | ||
| 04 | Options strategies | Business & Career | 15.04× | ||
| 05 | Empresario | Business & Career | 12.94× | ||
| 06 | Orange | Technology & Electronics | 9.98× | ||
| 07 | Arezzo | Travel & Leisure | 9.47× | ||
| 08 | Novella | Literature | 9.30× | ||
| 09 | Incense | Home & Garden | 8.04× | ||
| 10 | Música sertaneja | Music & Radio | 7.57× | ||
| 11 | Call centre | Technology & Electronics | 7.14× | ||
| 12 | Online community | Technology & Electronics | 6.89× | ||
| 13 | Phillips (auctioneers) | Shopping | 6.30× | ||
| 14 | Uber | Cars & Mobility | 5.28× | ||
| 15 | Female entrepreneur | Business & Career | 5.13× | ||
| 16 | Health system | Health | 4.96× | ||
| 17 | Online chat | Technology & Electronics | 4.40× | ||
| 18 | Decoration | Home & Garden | 3.16× | ||
| 19 | Auction | Shopping | 3.10× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.85× |
Personality of the Online auction audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.78× | |
| Career Orientation | POWER | 1.39× | |
| Pet Ownership | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Spirituality | BALANCE | 0.76× | |
| Community Orientation | OPEN | 0.76× |
Frequently asked questions
How many fans does Online auction have in Germany?
Online auction has an estimated audience of 463,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online auction fans?
41.0% of Online auction fans are female, 59.0% are male, with an average age of 35.3 years.
Which brands do Online auction fans like most?
Online auction fans show strongest brand affinity for Lahore (22.37×), Online chat (4.4×), and Empresario (12.94×) over the country average.
Where do Online auction fans live in Germany?
Online auction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Online auction fans also like?
Beyond Online auction itself, the audience over-indexes on Online chat (4.4×), Empresario (12.94×), Uber (5.28×), and Health system (4.96×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
See Online auction audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.