Online auction Audience in Germany
Online auction has an estimated audience of 463,973 people in Germany. 41.0% are female, 59.0% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lahore, Online chat, Empresario, Uber, Health system.
The average Online auction fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lahore, Online chat, Empresario, with strongest over-indexing on Lahore (22.37× the country average). Demographically, the Online auction audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Online auction fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 35.3 |
| Estimated audience size | 463,973 |
Audience persona
The typical Online auction fan in Germany is more male, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Lahore.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,617 | 0.63× |
| Bayern | 49,446 | 0.66× |
| Baden-Württemberg | 33,525 | 0.53× |
| Niedersachsen | 26,786 | 0.59× |
| Hessen | 26,634 | 0.75× |
| Berlin | 24,140 | 1.16× |
| Thüringen | 13,484 | 1.14× |
| Rheinland-Pfalz | 13,126 | 0.56× |
| Sachsen-Anhalt | 13,096 | 1.09× |
| Brandenburg | 12,138 | 0.84× |
| Mecklenburg-Vorpommern | 12,066 | 1.36× |
| Saarland | 11,995 | 2.11× |
| Sachsen | 10,902 | 0.48× |
| Schleswig-Holstein | 10,731 | 0.64× |
| Bremen | 10,090 | 2.54× |
| Hamburg | 9,415 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lahore | 22.37× | Travel & Leisure |
| Online chat | 4.4× | Technology & Electronics |
| Empresario | 12.94× | Business & Career |
| Uber | 5.28× | Cars & Mobility |
| Health system | 4.96× | Health |
| Indian Premier League | 4.83× | Sports |
| Online community | 6.89× | Technology & Electronics |
| Decoration | 3.16× | Home & Garden |
| Música sertaneja | 7.57× | Music & Radio |
| Auction | 3.1× | Shopping |
| Orange | 9.98× | Technology & Electronics |
| Call centre | 7.14× | Technology & Electronics |
| Arezzo | 9.47× | Travel & Leisure |
| Bangladesh Premier League | 37.15× | Sports |
| Hrithik Roshan | 15.8× | Movies & TV |
| Options strategies | 15.04× | Business & Career |
| AutoScout24 | 1.85× | Cars & Mobility |
| Novella | 9.3× | Literature |
| Incense | 8.04× | Home & Garden |
| Female entrepreneur | 5.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.71 |
| Quality Awareness | PREMIUM | 1.52 |
| Urban Lifestyle | OPEN | 1.45 |
| Convenience Orientation | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Brazil | 8.5% |
| India | 5.1% |
See Online auction audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Online auction have in Germany?
Online auction has an estimated audience of 463,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online auction fans?
41.0% of Online auction fans are female, 59.0% are male, with an average age of 35.3 years.
Which brands do Online auction fans like most?
Online auction fans show strongest brand affinity for Lahore (22.37×), Online chat (4.4×), and Empresario (12.94×) over the country average.
Where do Online auction fans live in Germany?
Online auction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,617), Bayern (reach 49,446), and Baden-Württemberg (reach 33,525). These three regions account for the largest share of the active audience.
What other brands do Online auction fans also like?
Beyond Online auction itself, the audience over-indexes on Online chat (4.4×), Empresario (12.94×), Uber (5.28×), and Health system (4.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.