Call centre Audience in Germany
Call centre has an estimated audience of 1,126,862 people in Germany. 50.9% are female, 49.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immowelt, Telemarketing, Sparkasse, Germany, Jimdo.
The average Call centre fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immowelt, Telemarketing, Sparkasse, with strongest over-indexing on Immowelt (4.39× the country average). Demographically, the Call centre audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Call centre fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.6 |
| Estimated audience size | 1,126,862 |
Audience persona
The typical Call centre fan in Germany is balanced, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Immowelt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 331,382 | 1.34× |
| Bayern | 150,297 | 0.83× |
| Baden-Württemberg | 130,669 | 0.85× |
| Niedersachsen | 107,304 | 0.98× |
| Hessen | 84,961 | 0.99× |
| Sachsen | 57,052 | 1.03× |
| Rheinland-Pfalz | 56,494 | 1× |
| Berlin | 53,847 | 1.07× |
| Sachsen-Anhalt | 33,620 | 1.15× |
| Schleswig-Holstein | 31,080 | 0.77× |
| Hamburg | 27,656 | 1.09× |
| Brandenburg | 25,567 | 0.73× |
| Mecklenburg-Vorpommern | 22,745 | 1.06× |
| Thüringen | 22,634 | 0.79× |
| Saarland | 16,204 | 1.17× |
| Bremen | 11,095 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immowelt | 4.39× | Home & Garden |
| Telemarketing | 11.34× | Business & Career |
| Sparkasse | 2.78× | Business & Career |
| Germany | 1.5× | Travel & Leisure |
| Jimdo | 7.54× | Internet & Social Media |
| ImmobilienScout24 | 2.77× | Home & Garden |
| Lieferando.de | 1.93× | Food & Beverages |
| 2. Bundesliga | 1.96× | Sports |
| 1.68× | Internet & Social Media | |
| Edeka | 1.55× | Shopping |
| Customer service | 2.19× | Business & Career |
| AutoScout24 | 1.69× | Cars & Mobility |
| CHECK24 | 1.81× | Business & Career |
| Customer relationship management | 3.24× | Business & Career |
| Customer support | 5.4× | Business & Career |
| Shop Apotheke | 2.14× | Shopping |
| 1&1 Internet | 6.91× | Technology & Electronics |
| Indeed.com | 1.84× | Business & Career |
| Real Madrid C.F. | 1.52× | Sports |
| Galatasaray S.K. | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.63 |
| Career Orientation | POWER | 1.6 |
| Travelling | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.8% |
| United States | 10.5% |
| Philippines | 6.7% |
See Call centre audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Call centre have in Germany?
Call centre has an estimated audience of 1,126,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Call centre fans?
50.9% of Call centre fans are female, 49.1% are male, with an average age of 40.6 years.
Which brands do Call centre fans like most?
Call centre fans show strongest brand affinity for Immowelt (4.39×), Telemarketing (11.34×), and Sparkasse (2.78×) over the country average.
Where do Call centre fans live in Germany?
Call centre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 331,382), Bayern (reach 150,297), and Baden-Württemberg (reach 130,669). These three regions account for the largest share of the active audience.
What other brands do Call centre fans also like?
Beyond Call centre itself, the audience over-indexes on Telemarketing (11.34×), Sparkasse (2.78×), Germany (1.5×), and Jimdo (7.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Call centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.