1&1 Internet Audience in Germany
1&1 Internet has an estimated audience of 651,009 people in Germany. 37.5% are female, 62.5% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Jimdo, NetCologne, Yahoo! Search, Ionos.
The average 1&1 Internet fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Jimdo, NetCologne, with strongest over-indexing on FRITZ!Box (8.49× the country average). Demographically, the 1&1 Internet audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of 1&1 Internet fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 39.8 |
| Estimated audience size | 651,009 |
Audience persona
The typical 1&1 Internet fan in Germany is more male, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,775 | 1.02× |
| Bayern | 129,546 | 1.12× |
| Baden-Württemberg | 118,244 | 1.21× |
| Niedersachsen | 60,848 | 0.87× |
| Hessen | 54,230 | 0.99× |
| Rheinland-Pfalz | 40,656 | 1.13× |
| Berlin | 39,372 | 1.23× |
| Sachsen | 35,306 | 1× |
| Schleswig-Holstein | 23,132 | 0.9× |
| Brandenburg | 19,968 | 0.9× |
| Hamburg | 17,801 | 1.1× |
| Thüringen | 17,214 | 0.94× |
| Sachsen-Anhalt | 16,592 | 0.89× |
| Mecklenburg-Vorpommern | 10,423 | 0.76× |
| Saarland | 8,067 | 0.92× |
| Bremen | 6,210 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 8.49× | Technology & Electronics |
| Jimdo | 19.92× | Internet & Social Media |
| NetCologne | 18.83× | Technology & Electronics |
| Yahoo! Search | 29.96× | Internet & Social Media |
| Ionos | 5.76× | Technology & Electronics |
| Deutsche Telekom | 6.81× | Technology & Electronics |
| Vodafone | 2.93× | Technology & Electronics |
| Xiaomi | 4.96× | Technology & Electronics |
| Deutsche Bahn | 1.89× | Cars & Mobility |
| Vistaprint | 6.12× | Business & Career |
| AutoScout24 | 1.78× | Cars & Mobility |
| Router (computing) | 8.65× | Technology & Electronics |
| Deutsche Glasfaser | 4.72× | Technology & Electronics |
| Congstar | 3.19× | Technology & Electronics |
| Commerzbank | 1.62× | Business & Career |
| Mobilcom-Debitel | 8× | Technology & Electronics |
| HTC | 10.31× | Technology & Electronics |
| Gmail | 1.74× | Internet & Social Media |
| Movistar | 17.07× | Technology & Electronics |
| Google Maps | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.56 |
| Sports Activity | POWER | 1.25 |
| Price Sensitivity | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.17 |
| Indulgence | JOY | 1.12 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.8% |
| Austria | 0.0% |
| Switzerland | 0.0% |
See 1&1 Internet audiences in other countries
More Hosting audiences in Germany
- Google Drive (5,103,404)
- Ionos (4,589,445)
- OneDrive (2,905,296)
- Dropbox (service) (2,253,552)
- Strato AG (1,697,818)
Frequently asked questions
How many fans does 1&1 Internet have in Germany?
1&1 Internet has an estimated audience of 651,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 1&1 Internet fans?
37.5% of 1&1 Internet fans are female, 62.5% are male, with an average age of 39.8 years.
Which brands do 1&1 Internet fans like most?
1&1 Internet fans show strongest brand affinity for FRITZ!Box (8.49×), Jimdo (19.92×), and NetCologne (18.83×) over the country average.
Where do 1&1 Internet fans live in Germany?
1&1 Internet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,775), Bayern (reach 129,546), and Baden-Württemberg (reach 118,244). These three regions account for the largest share of the active audience.
What other brands do 1&1 Internet fans also like?
Beyond 1&1 Internet itself, the audience over-indexes on Jimdo (19.92×), NetCologne (18.83×), Yahoo! Search (29.96×), and Ionos (5.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1&1 Internet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.