Rascasse Audience Intelligence

1&1 Internet Target Market in Germany

A data profile of the people who buy, follow and care about 1&1 Internet in Germany — modelled from more than twelve digital signal sources. 1&1 Internet has an estimated audience of 729,495 people in Germany.

#8among Hosting in Germany#1116among Brand in Germany#401in Technology & Electronics

The average 1&1 Internet fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Jimdo, NetCologne, with strongest over-indexing on FRITZ!Box (8.49× the country average).

Demographically, the 1&1 Internet audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 1&1 Internet fan in Germany is more male, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1&1 Internet profile in Germany.

Audience size
729K
in Germany
Gender
37.5%♀
62.5% male
Age
39.8
average years
Country rank
#8554
Brand in Germany
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 1&1 Internet

37.5% are female, 62.5% are male, average age 39.8.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for 1&1 Internet audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age39.8
Estimated audience size729,495
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the 1&1 Internet audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3924%
40-4925%
50+16%
Fig. 04

Worldwide distribution

99.4%

of the worldwide 1&1 Internet audience comes from Germany.

Worldwide audience distribution share by country for 1&1 Internet
CountryShare
Germany99.4%
Austria0.0%
Switzerland0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1&1 Internet audience in Germany is strongest.

Fig. 05

Top regions by affinity

1&1 Internet customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.18×
02Berlin~40K1.17×
03Bayern~100K1.13×
04Rheinland-Pfalz~40K1.11×
05Bremen~6K1.06×
06Hamburg~20K1.04×
07Saarland~9K1.00×
08Nordrhein-Westfalen~200K0.99×
09Hessen~50K0.99×
10Sachsen~30K0.98×
11Thüringen~20K0.98×
12Sachsen-Anhalt~20K0.93×
13Schleswig-Holstein~20K0.91×
14Brandenburg~20K0.90×
15Niedersachsen~60K0.88×
16Mecklenburg-Vorpommern~10K0.82×
Fig. 06

Affinity by region

Affinity by region — 1&1 Internet, Germany
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1&1 Internet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1&1 Internet audience
#·InterestCategoryAffinity×
01Yahoo! SearchInternet & Social Media29.96×
02JimdoInternet & Social Media19.92×
03NetCologneTechnology & Electronics18.83×
04MovistarTechnology & Electronics17.07×
05Router (computing)Technology & Electronics8.65×
06FRITZ!BoxTechnology & Electronics8.49×
07Mobilcom-DebitelTechnology & Electronics8.00×
08Deutsche TelekomTechnology & Electronics6.81×
09Internet hosting serviceInternet & Social Media6.42×
10VistaprintBusiness & Career6.12×
11IonosTechnology & Electronics5.76×
12XiaomiTechnology & Electronics4.96×
13Deutsche GlasfaserTechnology & Electronics4.72×
14CongstarTechnology & Electronics3.19×
15VodafoneTechnology & Electronics2.93×
16Deutsche BahnCars & Mobility1.89×
17AutoScout24Cars & Mobility1.78×
18GmailInternet & Social Media1.74×
19CommerzbankBusiness & Career1.62×
20Google MapsInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1&1 Internet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1&1 Internet audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
Community OrientationOPEN1.35×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1&1 Internet audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 1&1 Internet's target market in Germany?

1&1 Internet's target market in Germany covers an estimated 729,495 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 1&1 Internet customers?

37.5% of the 1&1 Internet audience are female, 62.5% are male, with an average age of 39.8 years.

03

Which brands do 1&1 Internet fans like most?

1&1 Internet fans show strongest brand affinity for FRITZ!Box (8.49×), Jimdo (19.92×), and NetCologne (18.83×) over the country average.

04

Where do 1&1 Internet fans live in Germany?

1&1 Internet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 1&1 Internet fans also like?

Beyond 1&1 Internet itself, the audience over-indexes on Jimdo (19.92×), NetCologne (18.83×), Yahoo! Search (29.96×), and Ionos (5.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in Germany

See 1&1 Internet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 1&1 Internet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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