Mobilcom-Debitel Audience in Germany
Mobilcom-Debitel has an estimated audience of 590,919 people in Germany. 37.8% are female, 62.2% are male, average age 41.5. Top brand affinities: Tiara, Progressive rock, Unique Gifts, Pillow, Stradivarius.
Top brand affinities include Tiara, Progressive rock, Unique Gifts, with strongest over-indexing on Tiara (24.98× the country average). Demographically, the Mobilcom-Debitel audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Mobilcom-Debitel fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 41.5 |
| Estimated audience size | 590,919 |
Audience persona
The typical Mobilcom-Debitel fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Tiara.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tiara | 24.98× | Politics & Society |
| Progressive rock | 1.91× | Music & Radio |
| Unique Gifts | 1.66× | Shopping |
| Pillow | 1.77× | Home & Garden |
| Stradivarius | 1.72× | Shopping |
| Birthday Gifts | 1.64× | Kids & Family |
| Business English | 2.62× | Business & Career |
| Video izle | 2.83× | |
| Israel | 1.64× | Travel & Leisure |
| Natural rubber | 1.59× | Cars & Mobility |
| Corfu (regional unit) | 2.07× | Travel & Leisure |
| KLIX (AM) | 1.62× | Music & Radio |
| Home Delivery | 1.69× | Food & Beverages |
| Golem | 1.87× | Technology & Electronics |
| Moroccan riad | 3.42× | Politics & Society |
| Medieval fantasy | 6.22× | Literature |
| Huaraz | 9.58× | Travel & Leisure |
| Keeper (password manager) | 2.34× | Technology & Electronics |
| Esra Erol | 2.79× | Movies & TV |
| Deliver Us From Evil | 11.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| Family Orientation | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.0% |
| Austria | 0.2% |
| Spain | 0.2% |
See Mobilcom-Debitel audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobilcom-Debitel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.