Mobilcom-Debitel Audience in Germany
Mobilcom-Debitel has an estimated audience of 590,919 people in Germany. 37.8% are female, 62.2% are male, average age 41.5. Top brand affinities: FRITZ!Box, Lycamobile, Country rap, Telewizja Polska, Google Maps.
Top brand affinities include FRITZ!Box, Lycamobile, Country rap, with strongest over-indexing on FRITZ!Box (9.5× the country average). Demographically, the Mobilcom-Debitel audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Mobilcom-Debitel fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 41.5 |
| Estimated audience size | 590,919 |
Audience persona
The typical Mobilcom-Debitel fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 9.5× | Technology & Electronics |
| Lycamobile | 11.45× | Technology & Electronics |
| Country rap | 7.19× | Music & Radio |
| Telewizja Polska | 25.18× | Movies & TV |
| Google Maps | 2.87× | Internet & Social Media |
| Transfermarkt | 3.16× | Sports |
| Western Union | 4.57× | Business & Career |
| Tagesschau | 2.05× | Movies & TV |
| Headphones | 5.54× | Technology & Electronics |
| Satire | 4.45× | Literature |
| Onet.pl | 6.3× | News |
| Congstar | 4.65× | Technology & Electronics |
| Muji | 9.06× | Home & Garden |
| Netgear | 20.71× | Technology & Electronics |
| Pets | 1.54× | Pets & Animals |
| Theo James | 9.58× | Movies & TV |
| Netto Marken-Discount | 1.85× | Shopping |
| Allgäu | 4.77× | Travel & Leisure |
| Hygiene | 2.57× | Beauty & Wellness |
| Automobiles | 1.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| Family Orientation | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.0% |
| Austria | 0.2% |
| Spain | 0.2% |
See Mobilcom-Debitel audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobilcom-Debitel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.