Deutsche Telekom Audience in Germany
Deutsche Telekom has an estimated audience of 2,690,784 people in Germany. 37.8% are female, 62.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sparkasse, FRITZ!Box, Household goods, Aral AG, Electronic funds transfer.
The average Deutsche Telekom fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sparkasse, FRITZ!Box, Household goods, with strongest over-indexing on Sparkasse (2.15× the country average). Demographically, the Deutsche Telekom audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Deutsche Telekom fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 40.6 |
| Estimated audience size | 2,690,784 |
Audience persona
The typical Deutsche Telekom fan in Germany is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 654,133 | 1.11× |
| Bayern | 420,281 | 0.97× |
| Baden-Württemberg | 302,108 | 0.82× |
| Niedersachsen | 263,921 | 1.01× |
| Hessen | 195,621 | 0.95× |
| Sachsen | 154,162 | 1.17× |
| Rheinland-Pfalz | 140,016 | 1.04× |
| Berlin | 115,669 | 0.96× |
| Brandenburg | 90,307 | 1.08× |
| Sachsen-Anhalt | 88,907 | 1.28× |
| Schleswig-Holstein | 78,390 | 0.81× |
| Thüringen | 77,180 | 1.13× |
| Hamburg | 53,292 | 0.88× |
| Mecklenburg-Vorpommern | 52,826 | 1.03× |
| Saarland | 30,837 | 0.93× |
| Bremen | 19,103 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 2.15× | Business & Career |
| FRITZ!Box | 2.16× | Technology & Electronics |
| Household goods | 3.98× | Home & Garden |
| Aral AG | 1.62× | Cars & Mobility |
| Electronic funds transfer | 1.88× | Business & Career |
| Commerzbank | 1.58× | Business & Career |
| CHECK24 | 1.71× | Business & Career |
| Premier Inn | 5.97× | Travel & Leisure |
| AutoScout24 | 1.55× | Cars & Mobility |
| Vodafone | 1.62× | Technology & Electronics |
| Amazon Fire TV | 3.22× | Movies & TV |
| Ryanair | 1.54× | Travel & Leisure |
| Banking | 1.5× | Business & Career |
| Chat GPT | 1.6× | Technology & Electronics |
| Roland Kaiser | 1.69× | Music & Radio |
| Huk24 | 1.8× | Business & Career |
| Deutsche Bank | 1.7× | Business & Career |
| Insurance | 1.57× | Business & Career |
| Solar energy | 1.52× | Home & Garden |
| Aldi Talk | 2.07× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.11 |
| Early Adopter Mentality | POWER | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Tradition | CONSERVATISM | 1 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.5% |
| Austria | 3.4% |
| Croatia | 2.7% |
See Deutsche Telekom audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- LIDL Connect (1,688,660)
Frequently asked questions
How many fans does Deutsche Telekom have in Germany?
Deutsche Telekom has an estimated audience of 2,690,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutsche Telekom fans?
37.8% of Deutsche Telekom fans are female, 62.2% are male, with an average age of 40.6 years.
Which brands do Deutsche Telekom fans like most?
Deutsche Telekom fans show strongest brand affinity for Sparkasse (2.15×), FRITZ!Box (2.16×), and Household goods (3.98×) over the country average.
Where do Deutsche Telekom fans live in Germany?
Deutsche Telekom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 654,133), Bayern (reach 420,281), and Baden-Württemberg (reach 302,108). These three regions account for the largest share of the active audience.
What other brands do Deutsche Telekom fans also like?
Beyond Deutsche Telekom itself, the audience over-indexes on FRITZ!Box (2.16×), Household goods (3.98×), Aral AG (1.62×), and Electronic funds transfer (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Telekom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.