Rascasse Audience Intelligence

Deutsche Telekom Target Market in Germany

A data profile of the people who buy, follow and care about Deutsche Telekom in Germany — modelled from more than twelve digital signal sources. Deutsche Telekom has an estimated audience of 2,628,455 people in Germany.

#5among Mobile phone operator in Germany#303among Brand in Germany#145in Technology & Electronics

The average Deutsche Telekom fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sparkasse, FRITZ!Box, Household goods, with strongest over-indexing on Sparkasse (2.15× the country average).

Demographically, the Deutsche Telekom audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Telekom fan in Germany is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Telekom profile in Germany.

Audience size
2.6M
in Germany
Gender
37.8%♀
62.2% male
Age
40.6
average years
Country rank
#2495
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deutsche Telekom

37.8% are female, 62.2% are male, average age 40.6.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Deutsche Telekom audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age40.6
Estimated audience size2,628,455
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Deutsche Telekom audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Deutsche Telekom audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Telekom
CountryShare
Germany72.8%
Austria3.4%
Croatia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Telekom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Telekom customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.29×
02Thüringen~80K1.15×
03Sachsen~100K1.13×
04Brandenburg~90K1.13×
05Nordrhein-Westfalen~600K1.09×
06Rheinland-Pfalz~100K1.04×
07Mecklenburg-Vorpommern~50K1.03×
08Bayern~400K0.98×
09Niedersachsen~300K0.98×
10Saarland~30K0.96×
11Hessen~200K0.94×
12Berlin~100K0.93×
13Bremen~20K0.89×
14Hamburg~50K0.87×
15Baden-Württemberg~300K0.81×
16Schleswig-Holstein~80K0.81×
Fig. 06

Affinity by region

Affinity by region — Deutsche Telekom, Germany
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Telekom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Telekom audience
#·InterestCategoryAffinity×
01Household goodsHome & Garden3.98×
02Amazon Fire TVMovies & TV3.22×
03FRITZ!BoxTechnology & Electronics2.16×
04SparkasseBusiness & Career2.15×
05Aldi TalkTechnology & Electronics2.07×
06Electronic funds transferBusiness & Career1.88×
07Huk24Business & Career1.80×
08CHECK24Business & Career1.71×
09Deutsche BankBusiness & Career1.70×
10Roland KaiserMusic & Radio1.69×
11VodafoneTechnology & Electronics1.62×
12Aral AGCars & Mobility1.62×
13Chat GPTTechnology & Electronics1.60×
14CommerzbankBusiness & Career1.58×
15InsuranceBusiness & Career1.57×
16AutoScout24Cars & Mobility1.55×
17RyanairTravel & Leisure1.54×
18Solar energyHome & Garden1.52×
19Hardware storeHome & Garden1.52×
20BankingBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Telekom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Telekom audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.32×
PatriotismCONSERVATISM1.18×
DIY MentalityTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Telekom audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Community OrientationOPEN0.69×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deutsche Telekom's target market in Germany?

Deutsche Telekom's target market in Germany covers an estimated 2,628,455 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutsche Telekom customers?

37.8% of the Deutsche Telekom audience are female, 62.2% are male, with an average age of 40.6 years.

03

Which brands do Deutsche Telekom fans like most?

Deutsche Telekom fans show strongest brand affinity for Sparkasse (2.15×), FRITZ!Box (2.16×), and Household goods (3.98×) over the country average.

04

Where do Deutsche Telekom fans live in Germany?

Deutsche Telekom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Telekom fans also like?

Beyond Deutsche Telekom itself, the audience over-indexes on FRITZ!Box (2.16×), Household goods (3.98×), Electronic funds transfer (1.88×), and Commerzbank (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Deutsche Telekom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Telekom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →