Amazon Fire TV Audience in Germany
Amazon Fire TV has an estimated audience of 2,654,006 people in Germany. 51.2% are female, 48.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, Outdoor recreation, The Big Bang Theory, Music, Clothing.
The average Amazon Fire TV fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, Outdoor recreation, The Big Bang Theory, with strongest over-indexing on Reading (2.09× the country average). Demographically, the Amazon Fire TV audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Amazon Fire TV fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.9 |
| Estimated audience size | 2,654,006 |
Audience persona
The typical Amazon Fire TV fan in Germany is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 833,413 | 1.25× |
| Bayern | 444,942 | 0.91× |
| Baden-Württemberg | 390,132 | 0.94× |
| Niedersachsen | 371,616 | 1.26× |
| Hessen | 218,248 | 0.94× |
| Rheinland-Pfalz | 160,898 | 1.06× |
| Sachsen | 152,128 | 1.02× |
| Schleswig-Holstein | 118,841 | 1.09× |
| Berlin | 111,860 | 0.82× |
| Brandenburg | 102,252 | 1.08× |
| Thüringen | 82,577 | 1.07× |
| Mecklenburg-Vorpommern | 62,639 | 1.08× |
| Hamburg | 57,441 | 0.84× |
| Sachsen-Anhalt | 55,261 | 0.7× |
| Saarland | 38,862 | 1.04× |
| Bremen | 23,604 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 2.09× | Literature |
| Outdoor recreation | 2.11× | Sports |
| The Big Bang Theory | 5.48× | Movies & TV |
| Music | 1.89× | Business & Career |
| Clothing | 1.98× | Fashion & Accessoires |
| Consumer electronics | 1.94× | Technology & Electronics |
| Design | 1.98× | Home & Garden |
| Online shopping | 1.98× | Shopping |
| Beauty | 1.98× | Beauty & Wellness |
| 3.03× | Internet & Social Media | |
| Food and drink | 1.55× | Food & Beverages |
| Arts and music | 1.58× | Arts & Culture |
| TikTok | 1.82× | Internet & Social Media |
| Shopping | 1.57× | Shopping |
| Photography | 1.98× | Arts & Culture |
| Stranger Things | 2.89× | Movies & TV |
| Black Mirror (TV series) | 8.12× | Movies & TV |
| Technology | 1.96× | Technology & Electronics |
| Business | 1.57× | Business & Career |
| Rachel Brosnahan | 11.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.73 |
| Price Sensitivity | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.28 |
| Career Orientation | POWER | 1.23 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.3% |
| Japan | 16.5% |
| Spain | 13.0% |
See Amazon Fire TV audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Amazon Fire TV have in Germany?
Amazon Fire TV has an estimated audience of 2,654,006 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Fire TV fans?
51.2% of Amazon Fire TV fans are female, 48.8% are male, with an average age of 38.9 years.
Which brands do Amazon Fire TV fans like most?
Amazon Fire TV fans show strongest brand affinity for Reading (2.09×), Outdoor recreation (2.11×), and The Big Bang Theory (5.48×) over the country average.
Where do Amazon Fire TV fans live in Germany?
Amazon Fire TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 833,413), Bayern (reach 444,942), and Baden-Württemberg (reach 390,132). These three regions account for the largest share of the active audience.
What other brands do Amazon Fire TV fans also like?
Beyond Amazon Fire TV itself, the audience over-indexes on Outdoor recreation (2.11×), The Big Bang Theory (5.48×), Music (1.89×), and Clothing (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Fire TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.