Amazon Fire TV Audience in Germany
A data profile of the people who buy, follow and care about Amazon Fire TV in Germany — modelled from more than twelve digital signal sources. Amazon Fire TV has an estimated audience of 3,027,672 people in Germany.
The average Amazon Fire TV fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Reading, Outdoor recreation, Music, with strongest over-indexing on Reading (2.09× the country average).
Demographically, the Amazon Fire TV audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Amazon Fire TV fan in Germany is balanced, around 38.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Reading.
At a glance
The key figures that characterise the Amazon Fire TV profile in Germany.
Search interest · 12-month trend
Audience demographics of Amazon Fire TV
51.2% are female, 48.8% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.9 |
| Estimated audience size | 3,027,672 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
Geography
Where the Amazon Fire TV audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~400K | 1.22× | |
| 02 | Nordrhein-Westfalen | ~800K | 1.20× | |
| 03 | Mecklenburg-Vorpommern | ~60K | 1.11× | |
| 04 | Brandenburg | ~100K | 1.09× | |
| 05 | Thüringen | ~80K | 1.08× | |
| 06 | Saarland | ~40K | 1.08× | |
| 07 | Schleswig-Holstein | ~100K | 1.07× | |
| 08 | Rheinland-Pfalz | ~200K | 1.05× | |
| 09 | Sachsen | ~200K | 1.02× | |
| 10 | Sachsen-Anhalt | ~80K | 1.00× | |
| 11 | Hessen | ~200K | 0.91× | |
| 12 | Bremen | ~20K | 0.91× | |
| 13 | Baden-Württemberg | ~400K | 0.90× | |
| 14 | Bayern | ~400K | 0.85× | |
| 15 | Hamburg | ~60K | 0.84× | |
| 16 | Berlin | ~100K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Amazon Fire TV audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rachel Brosnahan | Movies & TV | 11.24× | ||
| 02 | The Big Bang Theory | Movies & TV | 5.48× | ||
| 03 | Internet & Social Media | 3.03× | |||
| 04 | Stranger Things | Movies & TV | 2.89× | ||
| 05 | Outdoor recreation | Sports | 2.11× | ||
| 06 | Reading | Literature | 2.09× | ||
| 07 | Clothing | Fashion & Accessoires | 1.98× | ||
| 08 | Design | Home & Garden | 1.98× | ||
| 09 | Online shopping | Shopping | 1.98× | ||
| 10 | Beauty | Beauty & Wellness | 1.98× | ||
| 11 | Photography | Arts & Culture | 1.98× | ||
| 12 | Technology | Technology & Electronics | 1.96× | ||
| 13 | Consumer electronics | Technology & Electronics | 1.94× | ||
| 14 | Music | Business & Career | 1.89× | ||
| 15 | TikTok | Internet & Social Media | 1.82× | ||
| 16 | Arts and music | Arts & Culture | 1.58× | ||
| 17 | Shopping | Shopping | 1.57× | ||
| 18 | Business | Business & Career | 1.57× | ||
| 19 | Food and drink | Food & Beverages | 1.55× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Personality of the Amazon Fire TV audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.63× | |
| Mindfulness | BALANCE | 1.51× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Sustainability | BALANCE | 0.94× | |
| Quality Awareness | PREMIUM | 0.99× |
Frequently asked questions
How many fans does Amazon Fire TV have in Germany?
Amazon Fire TV has an estimated audience of 3,027,672 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Fire TV fans?
51.2% of Amazon Fire TV fans are female, 48.8% are male, with an average age of 38.9 years.
Which brands do Amazon Fire TV fans like most?
Amazon Fire TV fans show strongest brand affinity for Reading (2.09×), Outdoor recreation (2.11×), and Music (1.89×) over the country average.
Where do Amazon Fire TV fans live in Germany?
Amazon Fire TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Amazon Fire TV fans also like?
Beyond Amazon Fire TV itself, the audience over-indexes on Outdoor recreation (2.11×), Music (1.89×), Clothing (1.98×), and The Big Bang Theory (5.48×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV / music streaming audiences in Germany
- Spotify (18,349,422)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- ZDF Mediathek (7,048,942)
- YouTube Music (4,899,599)
See Amazon Fire TV audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Fire TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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