Amazon Fire TV Audience in United States

Amazon Fire TV logo

Amazon Fire TV has an estimated audience of 503,025 people in United States. 47.8% are female, 52.2% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Roku, Apple TV, Friendship, Virtual assistant, Fox News Channel.

The average Amazon Fire TV fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roku, Apple TV, Friendship, with strongest over-indexing on Roku (8.39× the country average). Demographically, the Amazon Fire TV audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Amazon Fire TV fans

Demographic split for Amazon Fire TV audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.3
Estimated audience size503,025

Audience persona

The typical Amazon Fire TV fan in United States is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Roku.

Top regions in United States

Top regions ranked by reach for Amazon Fire TV in United States
RegionReachAffinity
California57,8121.05×
Texas48,7661.13×
Florida42,7601.26×
New York35,1221.25×
Illinois19,6101.17×
Pennsylvania19,2311.14×
Georgia17,3111.12×
North Carolina16,6711.1×
Ohio16,3951.06×
New Jersey16,1361.26×
Michigan13,3571.02×
Virginia13,1161.07×
Massachusetts11,7941.19×
Washington11,3061.12×
Tennessee10,5131.04×
Indiana10,2071.11×
Maryland9,7991.13×
Arizona9,2780.9×
South Carolina8,8261.17×
Colorado8,0281.01×
Missouri7,6400.94×
Wisconsin7,4060.98×
Alabama7,3431.04×
Louisiana7,2791.12×
Kentucky6,6431.05×
Connecticut6,5531.3×
Minnesota6,5400.91×
Oklahoma5,6641.01×
Oregon5,2260.91×
Nevada4,8891×
Mississippi4,4121.06×
Iowa4,0990.99×
Arkansas3,9850.96×
Utah3,9400.87×
Kansas3,8130.96×
West Virginia2,4891.06×
Nebraska2,4490.97×
Idaho2,2240.88×
New Mexico1,9980.79×
Rhode Island1,8031.13×
New Hampshire1,8010.91×
Maine1,6090.89×
Delaware1,4131.02×
Hawaii1,2850.59×
Washington, District of Columbia1,2180.81×
South Dakota1,0420.9×
Montana9510.68×
North Dakota9140.88×
Alaska7670.71×
Vermont6810.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Fire TV audience
BrandAffinityCategory
Roku8.39×Movies & TV
Apple TV4.96×Movies & TV
Friendship2.25×Kids & Family
Virtual assistant8.13×Technology & Electronics
Fox News Channel1.68×Movies & TV
Roku6.56×Business & Career
The Gilded Age2.83×Movies & TV
Rachel Brosnahan6.37×Movies & TV
Digital media player8.81×Technology & Electronics
Diane Keaton2.98×Movies & TV
Chromecast8.88×Technology & Electronics
Breaking news1.7×Movies & TV
Amazon.com1.9×Shopping
AutoZone1.81×Cars & Mobility
Wells Fargo1.74×Business & Career
Best Buy1.7×Shopping
Local news1.76×News
Costco1.53×Shopping
T-Mobile1.63×Technology & Electronics
Bank of America1.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Fire TV audience
TraitClusterScore
IndulgenceJOY1.45
Convenience OrientationPREMIUM1.27
Quality AwarenessPREMIUM1.26
Family OrientationCONSERVATISM1.11
Price SensitivityPREMIUM1.11
Pet OwnershipJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Amazon Fire TV
CountryShare
Germany19.3%
Japan16.5%
Spain13.0%

See Amazon Fire TV audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Amazon Fire TV have in United States?

Amazon Fire TV has an estimated audience of 503,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Fire TV fans?

47.8% of Amazon Fire TV fans are female, 52.2% are male, with an average age of 41.3 years.

Which brands do Amazon Fire TV fans like most?

Amazon Fire TV fans show strongest brand affinity for Roku (8.39×), Apple TV (4.96×), and Friendship (2.25×) over the country average.

Where do Amazon Fire TV fans live in United States?

Amazon Fire TV fans in United States are most concentrated in California (reach 57,812), Texas (reach 48,766), and Florida (reach 42,760). These three regions account for the largest share of the active audience.

What other brands do Amazon Fire TV fans also like?

Beyond Amazon Fire TV itself, the audience over-indexes on Apple TV (4.96×), Friendship (2.25×), Virtual assistant (8.13×), and Fox News Channel (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Fire TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.