Rascasse Audience Intelligence

Amazon Fire TV Audience in United States

A data profile of the people who buy, follow and care about Amazon Fire TV in United States — modelled from more than twelve digital signal sources. Amazon Fire TV has an estimated audience of 503,025 people in United States.

#41among TV / music streaming in United States#1180among Website / Newspaper / Magazine in United States#6786in Movies & TV

The average Amazon Fire TV fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roku, Apple TV, Mitch McConnell, with strongest over-indexing on Roku (8.39× the country average).

Demographically, the Amazon Fire TV audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon Fire TV fan in United States is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Roku.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Fire TV profile in United States.

Audience size
503K
in United States
Gender
47.8%♀
52.2% male
Age
41.3
average years
Country rank
#36512
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Amazon Fire TV

47.8% are female, 52.2% are male, average age 41.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Amazon Fire TV audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.3
Estimated audience size503,025
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Amazon Fire TV audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Amazon Fire TV audience comes from United States.

Worldwide audience distribution share by country for Amazon Fire TV
CountryShare
Germany20.9%
Japan15.7%
Italy12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Fire TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon Fire TV fans by region: top regions in United States
#RegionReachAffinity×
01Florida~40K1.24×
02New York~30K1.24×
03Connecticut~6K1.22×
04New Jersey~20K1.21×
05Louisiana~8K1.16×
06Massachusetts~10K1.12×
07South Carolina~8K1.12×
08Illinois~20K1.10×
09Rhode Island~2K1.10×
10Maryland~9K1.09×
11Mississippi~5K1.09×
12Texas~50K1.08×
13Pennsylvania~20K1.08×
14Georgia~20K1.08×
15West Virginia~2K1.06×
16Washington~10K1.05×
17Indiana~10K1.05×
18Kentucky~7K1.05×
19Delaware~1K1.05×
20Virginia~10K1.04×
21North Carolina~20K1.03×
22Oklahoma~6K1.03×
23Tennessee~10K1.02×
24California~60K1.01×
25Ohio~20K1.01×
26Alabama~7K1.01×
27Nebraska~3K1.01×
28Michigan~10K1.00×
29Kansas~4K1.00×
30North Dakota~1K1.00×
31Iowa~4K0.99×
32Arkansas~4K0.99×
33Wisconsin~7K0.98×
34Nevada~5K0.98×
35Colorado~8K0.97×
36Maine~2K0.97×
37South Dakota~1K0.97×
38Alaska~1K0.96×
39New Hampshire~2K0.95×
40Missouri~8K0.94×
41Idaho~2K0.94×
42Vermont<1K0.94×
43Oregon~5K0.93×
44Arizona~9K0.91×
45Utah~4K0.91×
46Montana~1K0.91×
47Minnesota~6K0.90×
48New Mexico~2K0.89×
49Washington, District of Columbia~1K0.88×
50Hawaii~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Amazon Fire TV, United States
0.85×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Fire TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Fire TV audience
#·InterestCategoryAffinity×
01ChromecastTechnology & Electronics8.88×
02Digital media playerTechnology & Electronics8.81×
03RokuMovies & TV8.39×
04Virtual assistantTechnology & Electronics8.13×
05Rachel BrosnahanMovies & TV6.37×
06Apple TVMovies & TV4.96×
07Diane KeatonMovies & TV2.98×
08The Gilded AgeMovies & TV2.83×
09Mitch McConnellPolitics & Society2.41×
10Dick Van DykeMovies & TV2.26×
11FriendshipKids & Family2.25×
12Amazon.comShopping1.90×
13AutoZoneCars & Mobility1.81×
14Local newsNews1.76×
15Wells FargoBusiness & Career1.74×
16Breaking newsMovies & TV1.70×
17Best BuyShopping1.70×
18T-MobileTechnology & Electronics1.63×
19Bank of AmericaBusiness & Career1.63×
20CostcoShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Fire TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Fire TV audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
SpiritualityBALANCE1.29×
Family OrientationCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Fire TV audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon Fire TV have in United States?

Amazon Fire TV has an estimated audience of 503,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amazon Fire TV fans?

47.8% of Amazon Fire TV fans are female, 52.2% are male, with an average age of 41.3 years.

03

Which brands do Amazon Fire TV fans like most?

Amazon Fire TV fans show strongest brand affinity for Roku (8.39×), Apple TV (4.96×), and Mitch McConnell (2.41×) over the country average.

04

Where do Amazon Fire TV fans live in United States?

Amazon Fire TV fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Fire TV fans also like?

Beyond Amazon Fire TV itself, the audience over-indexes on Apple TV (4.96×), Mitch McConnell (2.41×), Friendship (2.25×), and Virtual assistant (8.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Amazon Fire TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Fire TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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