Rascasse Audience Intelligence

Virtual assistant Audience in United States

A data profile of the people who buy, follow and care about Virtual assistant in United States — modelled from more than twelve digital signal sources. Virtual assistant has an estimated audience of 5,595,802 people in United States.

#3518among Topic in United States#264in Technology & Electronics

The average Virtual assistant fan in United States is 44.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include God, Macy's, Walgreens, with strongest over-indexing on God (3.06× the country average).

Demographically, the Virtual assistant audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virtual assistant fan in United States is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for God.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtual assistant profile in United States.

Audience size
5.6M
in United States
Gender
67.4%♀
32.6% male
Age
44.7
average years
Country rank
#6062
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtual assistant fans

67.4% are female, 32.6% are male, average age 44.7.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Virtual assistant audience in United States
MetricValue
Female67.4%
Male32.6%
Average age44.7
Estimated audience size5,595,802
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Virtual assistant audience in United States
Age bracketShare%
16-199%
20-2916%
30-3918%
40-4922%
50+35%
Fig. 04

Worldwide distribution

38.5%

of the worldwide Virtual assistant audience comes from United States.

Worldwide audience distribution share by country for Virtual assistant
CountryShare
United States38.5%
Italy5.6%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual assistant audience in United States is strongest.

Fig. 05

Top regions by affinity

Virtual assistant fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.55×
02Texas~700K1.43×
03Florida~500K1.41×
04Virginia~200K1.35×
05Maryland~100K1.24×
06Hawaii~30K1.20×
07North Carolina~200K1.18×
08Washington, District of Columbia~20K1.16×
09Nevada~60K1.14×
10New York~400K1.13×
11South Carolina~100K1.13×
12Alabama~90K1.12×
13California~700K1.08×
14New Jersey~200K1.08×
15Arizona~100K1.08×
16Louisiana~80K1.08×
17Tennessee~100K1.05×
18Connecticut~60K1.05×
19Colorado~90K1.04×
20Oklahoma~60K1.04×
21Missouri~90K1.01×
22Mississippi~50K1.01×
23Oregon~60K1.00×
24Arkansas~50K1.00×
25Kansas~40K1.00×
26Kentucky~70K0.99×
27Pennsylvania~200K0.98×
28Alaska~10K0.98×
29Washington~100K0.96×
30Indiana~100K0.96×
31Minnesota~80K0.96×
32Illinois~200K0.94×
33Massachusetts~100K0.94×
34Utah~50K0.93×
35Ohio~200K0.91×
36Rhode Island~20K0.91×
37Delaware~10K0.91×
38New Mexico~30K0.90×
39Idaho~20K0.89×
40Iowa~40K0.88×
41Nebraska~20K0.88×
42Vermont~9K0.88×
43New Hampshire~20K0.87×
44North Dakota~10K0.86×
45Michigan~100K0.85×
46Wisconsin~70K0.85×
47Maine~20K0.84×
48Montana~10K0.81×
49South Dakota~10K0.80×
50West Virginia~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Virtual assistant, United States
0.79×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual assistant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual assistant audience
#·InterestCategoryAffinity×
01Zodiac (film)Movies & TV10.02×
02Nate BargatzeMusic & Radio5.44×
03GodPolitics & Society3.06×
04Macy'sShopping2.96×
05Hispanic culturePolitics & Society2.95×
06WalgreensShopping2.67×
07ULTA BeautyBeauty & Wellness2.60×
08SephoraShopping2.45×
09CVS PharmacyShopping2.41×
10Old NavyFashion & Accessoires2.29×
11Kohl'sShopping2.25×
12MarshallsFashion & Accessoires2.25×
13Target CorporationShopping2.16×
14T-MobileTechnology & Electronics2.12×
15Dollar GeneralShopping2.04×
16SkinBeauty & Wellness1.90×
17CostcoShopping1.86×
18PinterestInternet & Social Media1.75×
19CosmeticsBeauty & Wellness1.71×
20WalmartShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual assistant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtual assistant audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.61×
Convenience OrientationPREMIUM1.52×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtual assistant audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.09×
PatriotismCONSERVATISM1.11×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtual assistant have in United States?

Virtual assistant has an estimated audience of 5,595,802 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Virtual assistant fans?

67.4% of Virtual assistant fans are female, 32.6% are male, with an average age of 44.7 years.

03

Which brands do Virtual assistant fans like most?

Virtual assistant fans show strongest brand affinity for God (3.06×), Macy's (2.96×), and Walgreens (2.67×) over the country average.

04

Where do Virtual assistant fans live in United States?

Virtual assistant fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Virtual assistant fans also like?

Beyond Virtual assistant itself, the audience over-indexes on Macy's (2.96×), Walgreens (2.67×), Nate Bargatze (5.44×), and Target Corporation (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Virtual assistant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual assistant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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