Virtual assistant Audience in United States

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Virtual assistant has an estimated audience of 5,595,802 people in United States. 67.4% are female, 32.6% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: God, Macy's, Walgreens, Nate Bargatze, Target Corporation.

The average Virtual assistant fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include God, Macy's, Walgreens, with strongest over-indexing on God (3.06× the country average). Demographically, the Virtual assistant audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Virtual assistant fans

Demographic split for Virtual assistant audience in United States
MetricValue
Female67.4%
Male32.6%
Average age44.7
Estimated audience size5,595,802

Audience persona

The typical Virtual assistant fan in United States is more female, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for God.

Top regions in United States

Top regions ranked by reach for Virtual assistant in United States
RegionReachAffinity
California721,8001.17×
Texas599,9321.25×
Florida510,8281.35×
New York396,0341.27×
Georgia266,5091.55×
North Carolina200,3551.19×
Illinois178,2760.96×
Pennsylvania176,2710.94×
New Jersey173,9861.22×
Ohio161,2190.94×
Virginia155,4101.14×
Arizona139,5591.22×
Maryland132,3041.38×
Tennessee126,4911.13×
Michigan124,9740.85×
Washington118,7421.06×
Massachusetts105,1520.95×
Colorado102,0781.16×
South Carolina96,2951.14×
Missouri96,2191.07×
Indiana92,2170.9×
Alabama85,5481.09×
Minnesota77,5990.97×
Louisiana74,0221.03×
Nevada70,1221.3×
Oklahoma68,6731.11×
Oregon67,3971.05×
Wisconsin62,9720.75×
Kentucky61,9860.88×
Connecticut56,3021×
Utah45,0170.9×
Kansas43,8670.99×
Mississippi43,7310.95×
Arkansas40,7200.88×
Iowa35,0430.76×
Hawaii27,0791.13×
Idaho24,4240.87×
Nebraska23,6770.84×
Washington, District of Columbia22,8441.36×
New Mexico20,7640.74×
New Hampshire18,4530.84×
Maine16,2720.81×
West Virginia16,2170.62×
Rhode Island14,4390.81×
Delaware14,0310.91×
Alaska11,7520.98×
Montana11,4200.74×
Vermont8,1580.83×
North Dakota8,0700.7×
South Dakota7,6250.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virtual assistant audience
BrandAffinityCategory
God3.06×Politics & Society
Macy's2.96×Shopping
Walgreens2.67×Shopping
Nate Bargatze5.44×Music & Radio
Target Corporation2.16×Shopping
Kohl's2.25×Shopping
Old Navy2.29×Fashion & Accessoires
Zodiac (film)10.02×Movies & TV
Sephora2.45×Shopping
Cosmetics1.71×Beauty & Wellness
T-Mobile2.12×Technology & Electronics
Walmart1.71×Shopping
Dollar General2.04×Shopping
Pinterest1.75×Internet & Social Media
Marshalls2.25×Fashion & Accessoires
Macy's1.8×Shopping
Costco1.86×Shopping
Skin1.9×Beauty & Wellness
Hispanic culture2.95×Politics & Society
ULTA Beauty2.6×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virtual assistant audience
TraitClusterScore
Need for SecurityCONSERVATISM1.63
Early Adopter MentalityPOWER1.59
IndulgenceJOY1.56
Luxury OrientationPREMIUM1.56
Family OrientationCONSERVATISM1.48
LGBTQ+ IdentityOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Virtual assistant
CountryShare
United States38.6%
Italy5.6%
Germany5.6%

See Virtual assistant audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Virtual assistant have in United States?

Virtual assistant has an estimated audience of 5,595,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Virtual assistant fans?

67.4% of Virtual assistant fans are female, 32.6% are male, with an average age of 44.7 years.

Which brands do Virtual assistant fans like most?

Virtual assistant fans show strongest brand affinity for God (3.06×), Macy's (2.96×), and Walgreens (2.67×) over the country average.

Where do Virtual assistant fans live in United States?

Virtual assistant fans in United States are most concentrated in California (reach 721,800), Texas (reach 599,932), and Florida (reach 510,828). These three regions account for the largest share of the active audience.

What other brands do Virtual assistant fans also like?

Beyond Virtual assistant itself, the audience over-indexes on Macy's (2.96×), Walgreens (2.67×), Nate Bargatze (5.44×), and Target Corporation (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual assistant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.