Rascasse Audience Intelligence

CVS Pharmacy Target Market in United States

A data profile of the people who buy, follow and care about CVS Pharmacy in United States — modelled from more than twelve digital signal sources. CVS Pharmacy has an estimated audience of 43,393,378 people in United States.

#2among Beauty in United States#51among Brand in United States#30in Shopping

The average CVS Pharmacy fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walgreens, La Roche-Posay, CVS Caremark, with strongest over-indexing on Walgreens (4.16× the country average).

Demographically, the CVS Pharmacy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CVS Pharmacy fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Walgreens.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CVS Pharmacy profile in United States.

Audience size
43.4M
in United States
Gender
64.2%♀
35.8% male
Age
43.2
average years
Country rank
#511
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CVS Pharmacy

64.2% are female, 35.8% are male, average age 43.2.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for CVS Pharmacy audience in United States
MetricValue
Female64.2%
Male35.8%
Average age43.2
Estimated audience size43,393,378
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the CVS Pharmacy audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

95.7%

of the worldwide CVS Pharmacy audience comes from United States.

Worldwide audience distribution share by country for CVS Pharmacy
CountryShare
United States95.7%
Canada0.8%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CVS Pharmacy audience in United States is strongest.

Fig. 05

Top regions by affinity

CVS Pharmacy customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.86×
02Connecticut~800K1.84×
03Massachusetts~1.5M1.81×
04Rhode Island~200K1.68×
05Indiana~1M1.60×
06Pennsylvania~2M1.57×
07Virginia~1.5M1.56×
08South Carolina~1M1.51×
09New York~3.5M1.44×
10Maryland~1M1.42×
11North Carolina~2M1.40×
12California~6.5M1.38×
13New Jersey~1.5M1.36×
14Ohio~1.5M1.34×
15New Hampshire~200K1.27×
16Florida~3.5M1.24×
17Texas~4.5M1.23×
18Alabama~700K1.23×
19Georgia~1.5M1.20×
20West Virginia~200K1.20×
21Nevada~500K1.18×
22Missouri~800K1.16×
23Delaware~100K1.07×
24Michigan~1M1.03×
25Louisiana~600K1.02×
26Illinois~1.5M1.00×
27Arizona~800K0.96×
28Washington~800K0.91×
29North Dakota~80K0.90×
30Minnesota~500K0.87×
31Tennessee~700K0.83×
32Kentucky~400K0.83×
33Mississippi~300K0.81×
34Kansas~300K0.81×
35Vermont~60K0.81×
36Maine~100K0.76×
37Colorado~500K0.74×
38Oklahoma~300K0.73×
39Oregon~300K0.71×
40Utah~200K0.66×
41Nebraska~100K0.58×
42New Mexico~100K0.57×
43Hawaii~100K0.55×
44Wisconsin~300K0.53×
45Iowa~200K0.49×
46Montana~60K0.49×
47Arkansas~200K0.44×
48Alaska~30K0.29×
49South Dakota~20K0.23×
50Idaho~40K0.21×
Fig. 06

Affinity by region

Affinity by region — CVS Pharmacy, United States
0.21×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CVS Pharmacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CVS Pharmacy audience
#·InterestCategoryAffinity×
01Marie Callender'sFood & Beverages18.88×
02BiodermaBeauty & Wellness15.41×
03Corner Bakery CafeFood & Beverages14.08×
04Paula's ChoiceBeauty & Wellness14.08×
05CVS CaremarkBusiness & Career13.25×
06FragranceNet.comBeauty & Wellness13.08×
07BrevilleHome & Garden12.92×
08American Home ShieldHome & Garden12.36×
09La Roche-PosayBeauty & Wellness12.21×
10Sallie MaeBusiness & Career11.07×
11Foundation (cosmetics)Beauty & Wellness5.76×
12Lip balmBeauty & Wellness5.26×
13Facial careBeauty & Wellness5.09×
14Eyelash extensionsBeauty & Wellness4.96×
15WalgreensShopping4.16×
16PapyrusPolitics & Society4.11×
17Macy'sShopping2.46×
18AutoZoneCars & Mobility2.19×
19CultureLiterature1.71×
20CosmeticsBeauty & Wellness1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CVS Pharmacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CVS Pharmacy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.42×
IndulgenceJOY1.29×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CVS Pharmacy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
PatriotismCONSERVATISM0.84×
IndividualismJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CVS Pharmacy's target market in United States?

CVS Pharmacy's target market in United States covers an estimated 43,393,378 people, concentrated in California and Texas.

02

What is the gender split and age of CVS Pharmacy customers?

64.2% of the CVS Pharmacy audience are female, 35.8% are male, with an average age of 43.2 years.

03

Which brands do CVS Pharmacy fans like most?

CVS Pharmacy fans show strongest brand affinity for Walgreens (4.16×), La Roche-Posay (12.21×), and CVS Caremark (13.25×) over the country average.

04

Where do CVS Pharmacy fans live in United States?

CVS Pharmacy fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do CVS Pharmacy fans also like?

Beyond CVS Pharmacy itself, the audience over-indexes on La Roche-Posay (12.21×), CVS Caremark (13.25×), Eyelash extensions (4.96×), and Bioderma (15.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for CVS Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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