CVS Pharmacy Audience in United States

CVS Pharmacy logo

CVS Pharmacy has an estimated audience of 41,875,708 people in United States. 64.2% are female, 35.8% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Walgreens, La Roche-Posay, CVS Caremark, Eyelash extensions, Bioderma.

The average CVS Pharmacy fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Walgreens, La Roche-Posay, CVS Caremark, with strongest over-indexing on Walgreens (4.16× the country average). Demographically, the CVS Pharmacy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Beauty

Demographics of CVS Pharmacy fans

Demographic split for CVS Pharmacy audience in United States
MetricValue
Female64.2%
Male35.8%
Average age43.2
Estimated audience size41,875,708

Audience persona

The typical CVS Pharmacy fan in United States is more female, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Walgreens.

Top regions in United States

Top regions ranked by reach for CVS Pharmacy in United States
RegionReachAffinity
California6,116,6471.33×
Texas4,632,4181.29×
Florida3,583,9651.26×
New York2,926,2191.25×
Pennsylvania2,086,2211.48×
Ohio2,038,1141.58×
North Carolina1,955,4521.55×
Virginia1,707,2921.67×
Georgia1,647,1121.28×
Illinois1,454,8371.04×
Massachusetts1,430,5621.73×
New Jersey1,423,9131.34×
Indiana1,362,3771.78×
Michigan1,183,3371.08×
Maryland1,003,7871.39×
South Carolina991,2551.57×
Connecticut823,2531.96×
Missouri798,0091.18×
Alabama797,9291.36×
Tennessee736,6850.88×
Arizona729,9740.85×
Louisiana633,4181.17×
Minnesota504,9990.84×
Kentucky485,3330.92×
Nevada473,4731.17×
Colorado409,1170.62×
Oklahoma365,5610.79×
Wisconsin347,9930.55×
Washington343,0110.41×
Mississippi303,0050.88×
Oregon291,0760.61×
Kansas273,0580.83×
West Virginia248,4391.27×
Utah233,7690.62×
Washington, District of Columbia216,9441.72×
Rhode Island211,3491.59×
Iowa175,9750.51×
New Hampshire168,2841.02×
Arkansas161,3580.47×
Nebraska130,3840.62×
New Mexico107,3450.51×
Maine106,5710.71×
Delaware98,9390.86×
Hawaii90,3970.5×
North Dakota89,1191.04×
Vermont57,6130.78×
Montana56,0090.48×
Idaho35,8310.17×
South Dakota15,7430.16×
Alaska14,8920.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CVS Pharmacy audience
BrandAffinityCategory
Walgreens4.16×Shopping
La Roche-Posay12.21×Beauty & Wellness
CVS Caremark13.25×Business & Career
Eyelash extensions4.96×Beauty & Wellness
Bioderma15.41×Beauty & Wellness
Papyrus4.11×Politics & Society
Marie Callender's18.88×Food & Beverages
Macy's2.46×Shopping
Foundation (cosmetics)5.76×Beauty & Wellness
Culture1.71×Literature
Breville12.92×Home & Garden
American Home Shield12.36×Home & Garden
AutoZone2.19×Cars & Mobility
Cosmetics1.63×Beauty & Wellness
MinuteClinic12.18×Health
Facial care5.09×Beauty & Wellness
Corner Bakery Cafe14.08×Food & Beverages
Lip balm5.26×Beauty & Wellness
FragranceNet.com13.08×Beauty & Wellness
Target Corporation1.74×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CVS Pharmacy audience
TraitClusterScore
Luxury OrientationPREMIUM3.27
ExtroversionTHRILL1.34
Family OrientationCONSERVATISM1.28
IndulgenceJOY1.27
Risk AppetiteTHRILL1.26
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for CVS Pharmacy
CountryShare
United States95.8%
Canada0.9%
Japan0.5%

See CVS Pharmacy audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does CVS Pharmacy have in United States?

CVS Pharmacy has an estimated audience of 41,875,708 people in United States, concentrated in California and Texas.

What is the gender split and age of CVS Pharmacy fans?

64.2% of CVS Pharmacy fans are female, 35.8% are male, with an average age of 43.2 years.

Which brands do CVS Pharmacy fans like most?

CVS Pharmacy fans show strongest brand affinity for Walgreens (4.16×), La Roche-Posay (12.21×), and CVS Caremark (13.25×) over the country average.

Where do CVS Pharmacy fans live in United States?

CVS Pharmacy fans in United States are most concentrated in California (reach 6,116,647), Texas (reach 4,632,418), and Florida (reach 3,583,965). These three regions account for the largest share of the active audience.

What other brands do CVS Pharmacy fans also like?

Beyond CVS Pharmacy itself, the audience over-indexes on La Roche-Posay (12.21×), CVS Caremark (13.25×), Eyelash extensions (4.96×), and Bioderma (15.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CVS Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.