Rascasse Audience Intelligence

Breville Target Market in United States

A data profile of the people who buy, follow and care about Breville in United States — modelled from more than twelve digital signal sources. Breville has an estimated audience of 2,019,968 people in United States.

#1433among Brand in United States#792in Home & Garden

The average Breville fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CVS Pharmacy, Walgreens, Key Food, with strongest over-indexing on CVS Pharmacy (12.92× the country average).

Demographically, the Breville audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breville fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for CVS Pharmacy.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breville profile in United States.

Audience size
2M
in United States
Gender
60.2%♀
39.8% male
Age
39.9
average years
Country rank
#14121
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Breville

60.2% are female, 39.8% are male, average age 39.9.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Breville audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.9
Estimated audience size2,019,968
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Breville audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Breville audience comes from United States.

Worldwide audience distribution share by country for Breville
CountryShare
United States45.3%
Australia9.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breville audience in United States is strongest.

Fig. 05

Top regions by affinity

Breville customers by region in United States
#RegionReachAffinity×
01Washington~70K1.71×
02California~400K1.66×
03Oregon~30K1.36×
04Massachusetts~50K1.35×
05Alaska~6K1.34×
06New York~100K1.31×
07Colorado~40K1.23×
08New Jersey~60K1.21×
09Montana~7K1.21×
10Washington, District of Columbia~7K1.20×
11Vermont~4K1.19×
12Florida~200K1.15×
13Virginia~60K1.15×
14Illinois~80K1.14×
15Connecticut~20K1.13×
16New Hampshire~9K1.13×
17Hawaii~9K1.10×
18Idaho~10K1.09×
19Texas~200K1.06×
20Minnesota~30K1.06×
21Arizona~40K1.01×
22Maine~7K1.01×
23Nevada~20K0.99×
24Rhode Island~6K0.99×
25North Dakota~4K0.98×
26North Carolina~60K0.96×
27Maryland~30K0.95×
28Michigan~50K0.94×
29Georgia~60K0.93×
30Pennsylvania~60K0.91×
31Tennessee~40K0.91×
32Wisconsin~30K0.89×
33South Carolina~30K0.89×
34South Dakota~4K0.89×
35Utah~20K0.87×
36Kansas~10K0.87×
37Delaware~5K0.85×
38Nebraska~8K0.83×
39Ohio~50K0.82×
40Iowa~10K0.82×
41Missouri~30K0.80×
42Arkansas~10K0.80×
43New Mexico~8K0.80×
44Indiana~30K0.79×
45Oklahoma~20K0.78×
46Kentucky~20K0.72×
47Alabama~20K0.68×
48West Virginia~6K0.68×
49Louisiana~20K0.67×
50Mississippi~9K0.57×
Fig. 06

Affinity by region

Affinity by region — Breville, United States
0.57×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breville audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breville audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics64.32×
02EurostarCars & Mobility49.72×
03Key FoodShopping35.16×
04P. C. Richard & SonShopping31.52×
05VitamixHome & Garden27.87×
06Changing HabitsHealth25.71×
07Stacy KeiblerMovies & TV24.40×
08Le CreusetHome & Garden23.46×
09RubbermaidHome & Garden22.97×
10Paul StanleyMusic & Radio22.12×
11KérastaseBeauty & Wellness19.89×
12La Roche-PosayBeauty & Wellness13.06×
13NespressoFood & Beverages12.94×
14CVS PharmacyShopping12.92×
15WalgreensShopping10.08×
16QVCMovies & TV7.43×
17Sustainable energyHome & Garden6.58×
18FedExBusiness & Career5.12×
19The UPS StoreShopping4.22×
20Target CorporationShopping3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breville audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breville audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.86×
Healthy LifestyleBALANCE4.15×
Convenience OrientationPREMIUM2.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breville audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
PatriotismCONSERVATISM0.82×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Breville's target market in United States?

Breville's target market in United States covers an estimated 2,019,968 people, concentrated in California and Texas.

02

What is the gender split and age of Breville customers?

60.2% of the Breville audience are female, 39.8% are male, with an average age of 39.9 years.

03

Which brands do Breville fans like most?

Breville fans show strongest brand affinity for CVS Pharmacy (12.92×), Walgreens (10.08×), and Key Food (35.16×) over the country average.

04

Where do Breville fans live in United States?

Breville fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Breville fans also like?

Beyond Breville itself, the audience over-indexes on Walgreens (10.08×), Key Food (35.16×), LibreOffice (64.32×), and Le Creuset (23.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Breville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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