Breville Audience in United States

Breville logo

Breville has an estimated audience of 1,985,095 people in United States. 60.2% are female, 39.8% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Regional styles of Mexican music, Mothercare, Mount Kilimanjaro, Bugatti Chiron.

The average Breville fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Regional styles of Mexican music, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (51.89× the country average). Demographically, the Breville audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Breville fans

Demographic split for Breville audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.9
Estimated audience size1,985,095

Audience persona

The typical Breville fan in United States is more female, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Breville in United States
RegionReachAffinity
California396,3371.82×
Texas192,8021.13×
New York160,9221.45×
Florida160,3991.19×
Illinois81,5841.23×
Washington74,9311.88×
New Jersey63,9681.27×
Pennsylvania61,3260.92×
North Carolina60,3901.01×
Georgia59,4080.97×
Virginia58,1371.2×
Massachusetts56,5601.45×
Michigan49,7040.96×
Ohio47,2920.77×
Colorado40,5911.3×
Arizona40,5401×
Tennessee34,7650.87×
Oregon33,6161.48×
Maryland33,0330.97×
Minnesota30,4681.07×
Indiana26,7260.74×
Missouri25,9520.81×
South Carolina25,8590.87×
Wisconsin24,4090.82×
Connecticut22,6211.14×
Nevada20,1841.05×
Kentucky16,5760.67×
Alabama16,4310.59×
Louisiana16,0960.63×
Oklahoma15,9100.72×
Utah15,3470.86×
Kansas12,3450.79×
Iowa12,1590.74×
Arkansas11,6060.71×
Idaho10,5281.06×
Hawaii9,2081.08×
New Hampshire8,7121.11×
Washington, District of Columbia7,8671.32×
Mississippi7,7220.47×
Nebraska7,6450.77×
New Mexico7,4660.75×
Maine6,8300.96×
Montana6,4671.17×
Rhode Island6,2060.98×
Alaska5,5541.31×
West Virginia4,7380.51×
Delaware4,5830.84×
Vermont4,2051.21×
North Dakota3,5910.88×
South Dakota3,3730.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breville audience
BrandAffinityCategory
Lulu 黃路梓茵51.89×Movies & TV
Regional styles of Mexican music27.27×Music & Radio
Mothercare16.36×Kids & Family
Mount Kilimanjaro37.01×Travel & Leisure
Bugatti Chiron20×Cars & Mobility
Lindy Hop14.33×Music & Radio
Karbala12.99×Travel & Leisure
Arco Iris24.58×Music & Radio
Community engagement14.57×Politics & Society
Nebraska Cornhuskers7.82×Sports
Kansas2.23×Travel & Leisure
Natural rubber1.76×Cars & Mobility
Keene, New Hampshire16.55×Travel & Leisure
Iowa River20.8×Travel & Leisure
Natural gas field42.5×Cars & Mobility
Paducah, Kentucky7.03×Travel & Leisure
Sub Zero (Official)7.06×Literature
Cachorro3.54×Pets & Animals
Cam Ward2.41×Sports
Pantsuit6.07×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breville audience
TraitClusterScore
Healthy LifestyleBALANCE4.69
IndulgenceJOY4.07
SustainabilityBALANCE2.03
Pet OwnershipJOY1.74
Design AffinityPREMIUM1.68
Price SensitivityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Breville
CountryShare
United States45.1%
Australia9.5%
United Kingdom5.7%

See Breville audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Breville have in United States?

Breville has an estimated audience of 1,985,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Breville fans?

60.2% of Breville fans are female, 39.8% are male, with an average age of 39.9 years.

Which brands do Breville fans like most?

Breville fans show strongest brand affinity for Lulu 黃路梓茵 (51.89×), Regional styles of Mexican music (27.27×), and Mothercare (16.36×) over the country average.

Where do Breville fans live in United States?

Breville fans in United States are most concentrated in California (reach 396,337), Texas (reach 192,802), and New York (reach 160,922). These three regions account for the largest share of the active audience.

What other brands do Breville fans also like?

Beyond Breville itself, the audience over-indexes on Regional styles of Mexican music (27.27×), Mothercare (16.36×), Mount Kilimanjaro (37.01×), and Bugatti Chiron (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.