Breville Audience in United States

Breville has an estimated audience of 1,985,095 people in United States. 60.2% are female, 39.8% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: CVS Pharmacy, Walgreens, Key Food, Changing Habits, LibreOffice.

The average Breville fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CVS Pharmacy, Walgreens, Key Food, with strongest over-indexing on CVS Pharmacy (8.48× the country average). Demographically, the Breville audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Breville fans

Demographic split for Breville audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.9
Estimated audience size1,985,095

Audience persona

The typical Breville fan in United States is more female, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for CVS Pharmacy.

Top regions in United States

Top regions ranked by reach for Breville in United States
RegionReachAffinity
California396,3371.82×
Texas192,8021.13×
New York160,9221.45×
Florida160,3991.19×
Illinois81,5841.23×
Washington74,9311.88×
New Jersey63,9681.27×
Pennsylvania61,3260.92×
North Carolina60,3901.01×
Georgia59,4080.97×
Virginia58,1371.2×
Massachusetts56,5601.45×
Michigan49,7040.96×
Ohio47,2920.77×
Colorado40,5911.3×
Arizona40,5401×
Tennessee34,7650.87×
Oregon33,6161.48×
Maryland33,0330.97×
Minnesota30,4681.07×
Indiana26,7260.74×
Missouri25,9520.81×
South Carolina25,8590.87×
Wisconsin24,4090.82×
Connecticut22,6211.14×
Nevada20,1841.05×
Kentucky16,5760.67×
Alabama16,4310.59×
Louisiana16,0960.63×
Oklahoma15,9100.72×
Utah15,3470.86×
Kansas12,3450.79×
Iowa12,1590.74×
Arkansas11,6060.71×
Idaho10,5281.06×
Hawaii9,2081.08×
New Hampshire8,7121.11×
Washington, District of Columbia7,8671.32×
Mississippi7,7220.47×
Nebraska7,6450.77×
New Mexico7,4660.75×
Maine6,8300.96×
Montana6,4671.17×
Rhode Island6,2060.98×
Alaska5,5541.31×
West Virginia4,7380.51×
Delaware4,5830.84×
Vermont4,2051.21×
North Dakota3,5910.88×
South Dakota3,3730.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breville audience
BrandAffinityCategory
CVS Pharmacy8.48×Shopping
Walgreens6.35×Shopping
Key Food27.17×Shopping
Changing Habits23.68×Health
LibreOffice51.89×Technology & Electronics
La Roche-Posay16.36×Beauty & Wellness
Kérastase20×Beauty & Wellness
Tissot20.8×Fashion & Accessoires
Bioderma24.58×Beauty & Wellness
American Home Shield22.64×Home & Garden
Vitamix26.09×Home & Garden
Weleda42.5×Beauty & Wellness
The UPS Store4.63×Shopping
Lip balm10.22×Beauty & Wellness
Nivea18.58×Beauty & Wellness
Le Creuset14.57×Home & Garden
Abt Electronics38.84×Shopping
Frozen yogurt14.25×Food & Beverages
P. C. Richard & Son30.05×Shopping
Nescafé22.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breville audience
TraitClusterScore
Healthy LifestyleBALANCE4.69
IndulgenceJOY4.07
SustainabilityBALANCE2.03
Pet OwnershipJOY1.74
Design AffinityPREMIUM1.68
Price SensitivityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Breville
CountryShare
United States45.1%
Australia9.5%
United Kingdom5.7%

See Breville audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Breville have in United States?

Breville has an estimated audience of 1,985,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Breville fans?

60.2% of Breville fans are female, 39.8% are male, with an average age of 39.9 years.

Which brands do Breville fans like most?

Breville fans show strongest brand affinity for CVS Pharmacy (8.48×), Walgreens (6.35×), and Key Food (27.17×) over the country average.

Where do Breville fans live in United States?

Breville fans in United States are most concentrated in California (reach 396,337), Texas (reach 192,802), and New York (reach 160,922). These three regions account for the largest share of the active audience.

What other brands do Breville fans also like?

Beyond Breville itself, the audience over-indexes on Walgreens (6.35×), Key Food (27.17×), Changing Habits (23.68×), and LibreOffice (51.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.