Le Creuset Audience in United States

Le Creuset logo

Le Creuset has an estimated audience of 3,681,966 people in United States. 68.4% are female, 31.6% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Smeg (appliances), Food Network Magazine, Yahoo!奇摩名人娛樂, Breville, J. A. Henckels.

The average Le Creuset fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Smeg (appliances), Food Network Magazine, Yahoo!奇摩名人娛樂, with strongest over-indexing on Smeg (appliances) (83.72× the country average). Demographically, the Le Creuset audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Cookware

Demographics of Le Creuset fans

Demographic split for Le Creuset audience in United States
MetricValue
Female68.4%
Male31.6%
Average age43.3
Estimated audience size3,681,966

Audience persona

The typical Le Creuset fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Smeg (appliances).

Top regions in United States

Top regions ranked by reach for Le Creuset in United States
RegionReachAffinity
California547,8551.35×
Texas302,5300.96×
New York269,0051.31×
Florida229,4680.92×
Illinois134,8401.1×
Pennsylvania133,5151.08×
New Jersey112,7931.2×
Georgia109,1270.96×
North Carolina107,7850.97×
Washington106,8261.45×
Massachusetts106,5481.47×
Virginia106,2021.18×
Ohio91,4480.81×
Michigan86,3600.9×
Colorado75,8401.31×
South Carolina67,4751.22×
Tennessee67,4090.91×
Maryland65,7621.04×
Arizona63,7130.85×
Indiana56,4910.84×
Minnesota56,3411.07×
Oregon53,2351.26×
Wisconsin51,5570.93×
Missouri51,5220.87×
Connecticut48,2491.31×
Louisiana43,5560.92×
Alabama41,6050.81×
Kentucky34,6060.75×
Oklahoma34,1490.84×
Nevada30,4280.85×
Utah27,9700.85×
Iowa24,7390.82×
Arkansas24,1430.8×
Kansas22,5010.78×
New Hampshire20,1521.39×
Mississippi19,5480.64×
Maine16,5381.25×
Washington, District of Columbia15,8521.43×
Idaho15,8270.86×
Hawaii14,1850.9×
Nebraska13,8910.75×
New Mexico12,3500.67×
Rhode Island12,2271.04×
West Virginia11,4490.67×
Montana11,0231.08×
Delaware9,5230.94×
Vermont9,0651.4×
Alaska8,6861.1×
North Dakota6,0130.8×
South Dakota5,6220.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Le Creuset audience
BrandAffinityCategory
Smeg (appliances)83.72×Home & Garden
Food Network Magazine68.08×Food & Beverages
Yahoo!奇摩名人娛樂6.63×Internet & Social Media
Breville23.46×Home & Garden
J. A. Henckels82.02×Home & Garden
Cuisinart23.15×Home & Garden
Tefal50.51×Home & Garden
Macy's3.2×Shopping
Vitamix20.61×Home & Garden
Virtual assistant10.34×Technology & Electronics
Sur La Table12.73×Shopping
Food1.65×Food & Beverages
Food writing10.74×Business & Career
Ashley Furniture HomeStores4.46×Home & Garden
Cookbook3.41×Food & Beverages
Miele19.09×Home & Garden
Cookware and bakeware3.44×Home & Garden
Williams-Sonoma3.82×Home & Garden
Pottery Barn3.15×Home & Garden
Anthropologie3.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Le Creuset audience
TraitClusterScore
IndulgenceJOY3.08
Luxury OrientationPREMIUM2.98
Healthy LifestyleBALANCE2.74
Design AffinityPREMIUM2.59
Risk AppetiteTHRILL1.94
Pet OwnershipJOY1.88

Worldwide distribution

Worldwide audience distribution share by country for Le Creuset
CountryShare
United States25.4%
United Kingdom12.6%
Brazil10.3%

See Le Creuset audiences in other countries

More Cookware audiences in United States

Frequently asked questions

How many fans does Le Creuset have in United States?

Le Creuset has an estimated audience of 3,681,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Le Creuset fans?

68.4% of Le Creuset fans are female, 31.6% are male, with an average age of 43.3 years.

Which brands do Le Creuset fans like most?

Le Creuset fans show strongest brand affinity for Smeg (appliances) (83.72×), Food Network Magazine (68.08×), and Yahoo!奇摩名人娛樂 (6.63×) over the country average.

Where do Le Creuset fans live in United States?

Le Creuset fans in United States are most concentrated in California (reach 547,855), Texas (reach 302,530), and New York (reach 269,005). These three regions account for the largest share of the active audience.

What other brands do Le Creuset fans also like?

Beyond Le Creuset itself, the audience over-indexes on Food Network Magazine (68.08×), Yahoo!奇摩名人娛樂 (6.63×), Breville (23.46×), and J. A. Henckels (82.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Le Creuset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.