Rascasse Audience Intelligence

Le Creuset Target Market in United States

A data profile of the people who buy, follow and care about Le Creuset in United States — modelled from more than twelve digital signal sources. Le Creuset has an estimated audience of 3,570,341 people in United States.

#1among Cookware in United States
#924among Brand in United States#564in Home & Garden

The average Le Creuset fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Smeg (appliances), Food Network Magazine, Breville, with strongest over-indexing on Smeg (appliances) (83.72× the country average).

Demographically, the Le Creuset audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Le Creuset fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Smeg (appliances).

Category: Home & Garden · Type: Brand · Subtype: Cookware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Le Creuset profile in United States.

Audience size
3.6M
in United States
Gender
68.4%♀
31.6% male
Age
43.3
average years
Country rank
#8868
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Le Creuset

68.4% are female, 31.6% are male, average age 43.3.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Le Creuset audience in United States
MetricValue
Female68.4%
Male31.6%
Average age43.3
Estimated audience size3,570,341
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Le Creuset audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4922%
50+30%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Le Creuset audience comes from United States.

Worldwide audience distribution share by country for Le Creuset
CountryShare
United States24.2%
United Kingdom12.8%
Brazil11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Le Creuset audience in United States is strongest.

Fig. 05

Top regions by affinity

Le Creuset customers by region in United States
#RegionReachAffinity×
01Connecticut~60K1.56×
02Massachusetts~100K1.53×
03Vermont~10K1.50×
04New Hampshire~20K1.44×
05Washington, District of Columbia~20K1.36×
06Washington~100K1.33×
07Maine~20K1.32×
08California~500K1.29×
09Colorado~70K1.25×
10South Carolina~70K1.24×
11New York~300K1.23×
12Oregon~50K1.21×
13Alaska~9K1.18×
14Virginia~100K1.15×
15Rhode Island~10K1.14×
16New Jersey~100K1.13×
17Montana~10K1.11×
18Illinois~100K1.05×
19Minnesota~60K1.05×
20Pennsylvania~100K1.03×
21Maryland~60K1.00×
22Delaware~10K0.97×
23North Carolina~100K0.95×
24Texas~300K0.93×
25Georgia~100K0.93×
26Wisconsin~50K0.92×
27Louisiana~40K0.92×
28Florida~200K0.90×
29Tennessee~70K0.90×
30Michigan~90K0.89×
31Hawaii~10K0.88×
32North Dakota~7K0.88×
33Idaho~20K0.87×
34Indiana~60K0.85×
35Missouri~50K0.85×
36Iowa~30K0.85×
37Arizona~60K0.84×
38Utah~30K0.84×
39Arkansas~30K0.84×
40Ohio~90K0.82×
41Alabama~40K0.82×
42Oklahoma~30K0.82×
43Nevada~30K0.82×
44Kentucky~40K0.79×
45Kansas~20K0.79×
46Nebraska~10K0.76×
47West Virginia~10K0.74×
48South Dakota~6K0.72×
49Mississippi~20K0.69×
50New Mexico~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Le Creuset, United States
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Le Creuset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Le Creuset audience
#·InterestCategoryAffinity×
01Smeg (appliances)Home & Garden83.72×
02J. A. HenckelsHome & Garden82.02×
03Food Network MagazineFood & Beverages68.08×
04TefalHome & Garden50.51×
05BrevilleHome & Garden23.46×
06CuisinartHome & Garden23.15×
07VitamixHome & Garden20.61×
08MieleHome & Garden19.09×
09Sur La TableShopping12.73×
10Food writingBusiness & Career10.74×
11Virtual assistantTechnology & Electronics10.34×
12Julia ChildFood & Beverages9.98×
13Ashley Furniture HomeStoresHome & Garden4.46×
14Williams-SonomaHome & Garden3.82×
15AnthropologieShopping3.52×
16Cookware and bakewareHome & Garden3.44×
17CookbookFood & Beverages3.41×
18Macy'sShopping3.20×
19Trader Joe'sShopping3.08×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Le Creuset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Le Creuset audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.28×
Design AffinityPREMIUM2.61×
IndulgenceJOY2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Le Creuset audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
ExtroversionTHRILL0.82×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Le Creuset's target market in United States?

Le Creuset's target market in United States covers an estimated 3,570,341 people, concentrated in California and Texas.

02

What is the gender split and age of Le Creuset customers?

68.4% of the Le Creuset audience are female, 31.6% are male, with an average age of 43.3 years.

03

Which brands do Le Creuset fans like most?

Le Creuset fans show strongest brand affinity for Smeg (appliances) (83.72×), Food Network Magazine (68.08×), and Breville (23.46×) over the country average.

04

Where do Le Creuset fans live in United States?

Le Creuset fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Le Creuset fans also like?

Beyond Le Creuset itself, the audience over-indexes on Food Network Magazine (68.08×), Breville (23.46×), J. A. Henckels (82.02×), and Cuisinart (23.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cookware audiences in United States

See Le Creuset audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Le Creuset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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