Rascasse Audience Intelligence

Sur La Table Target Market in United States

A data profile of the people who buy, follow and care about Sur La Table in United States — modelled from more than twelve digital signal sources. Sur La Table has an estimated audience of 3,597,266 people in United States.

#919among Brand in United States#185in Shopping

The average Sur La Table fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, LibreOffice, Electrolux, with strongest over-indexing on Trader Joe's (3.53× the country average).

Demographically, the Sur La Table audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sur La Table fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sur La Table profile in United States.

Audience size
3.6M
in United States
Gender
72.0%♀
28.0% male
Age
42.4
average years
Country rank
#8815
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sur La Table

72.0% are female, 28.0% are male, average age 42.4.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Sur La Table audience in United States
MetricValue
Female72.0%
Male28.0%
Average age42.4
Estimated audience size3,597,266
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Sur La Table audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Sur La Table audience comes from United States.

Worldwide audience distribution share by country for Sur La Table
CountryShare
United States87.7%
France1.3%
Spain1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sur La Table audience in United States is strongest.

Fig. 05

Top regions by affinity

Sur La Table customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.46×
02California~800K2.03×
03Washington~100K2.01×
04Ohio~200K1.96×
05Connecticut~70K1.88×
06Nebraska~30K1.82×
07Texas~500K1.78×
08Illinois~200K1.74×
09Virginia~100K1.73×
10Colorado~90K1.71×
11Wisconsin~90K1.66×
12Maryland~100K1.62×
13Nevada~60K1.62×
14Florida~400K1.47×
15Michigan~100K1.42×
16North Carolina~100K1.37×
17Arizona~100K1.37×
18Oklahoma~50K1.36×
19New York~300K1.34×
20Utah~40K1.25×
21Indiana~80K1.20×
22Massachusetts~80K1.15×
23Kansas~30K1.03×
24Mississippi~30K0.99×
25Oregon~30K0.86×
26Pennsylvania~90K0.79×
27New Jersey~70K0.73×
28Idaho~10K0.72×
29Vermont~4K0.71×
30Rhode Island~7K0.64×
31Montana~6K0.61×
32New Hampshire~8K0.59×
33Delaware~6K0.59×
34Maine~7K0.58×
35Alaska~4K0.54×
36South Carolina~30K0.50×
37Minnesota~30K0.50×
38Kentucky~20K0.46×
39Hawaii~7K0.46×
40Georgia~50K0.43×
41Tennessee~30K0.43×
42North Dakota~3K0.43×
43Missouri~20K0.42×
44Iowa~10K0.42×
45South Dakota~3K0.42×
46Louisiana~20K0.41×
47New Mexico~7K0.41×
48West Virginia~6K0.39×
49Alabama~20K0.35×
50Arkansas~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Sur La Table, United States
0.33×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sur La Table audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sur La Table audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics33.94×
02FAO SchwarzShopping16.21×
03ElectroluxHome & Garden12.80×
04Le CreusetHome & Garden12.73×
05Key FoodShopping11.53×
06TissotFashion & Accessoires11.21×
07AdeleMusic & Radio8.53×
08Jewel-OscoShopping7.28×
09Nothing Bundt CakesFood & Beverages3.83×
10Sustainable energyHome & Garden3.58×
11Trader Joe'sShopping3.53×
12FedExBusiness & Career3.51×
13InnovationBusiness & Career3.33×
14KitchenwareHome & Garden3.03×
15The UPS StoreShopping2.75×
16IKEAHome & Garden2.48×
17Mortgage loansBusiness & Career2.14×
18AirbnbTravel & Leisure2.12×
19Target CorporationShopping1.84×
20PinterestInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sur La Table audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sur La Table audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.14×
Quality AwarenessPREMIUM2.36×
Design AffinityPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sur La Table audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Need for SecurityCONSERVATISM0.89×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sur La Table's target market in United States?

Sur La Table's target market in United States covers an estimated 3,597,266 people, concentrated in California and Texas.

02

What is the gender split and age of Sur La Table customers?

72.0% of the Sur La Table audience are female, 28.0% are male, with an average age of 42.4 years.

03

Which brands do Sur La Table fans like most?

Sur La Table fans show strongest brand affinity for Trader Joe's (3.53×), LibreOffice (33.94×), and Electrolux (12.8×) over the country average.

04

Where do Sur La Table fans live in United States?

Sur La Table fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sur La Table fans also like?

Beyond Sur La Table itself, the audience over-indexes on LibreOffice (33.94×), Electrolux (12.8×), Le Creuset (12.73×), and FedEx (3.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sur La Table. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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