Sur La Table Audience in United States

Sur La Table logo

Sur La Table has an estimated audience of 3,525,681 people in United States. 72.0% are female, 28.0% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Product design, Tiara, Fairy godmother, Mothercare.

The average Sur La Table fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Product design, Tiara, with strongest over-indexing on Lulu 黃路梓茵 (27.22× the country average). Demographically, the Sur La Table audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Sur La Table fans

Demographic split for Sur La Table audience in United States
MetricValue
Female72.0%
Male28.0%
Average age42.4
Estimated audience size3,525,681

Audience persona

The typical Sur La Table fan in United States is more female, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Sur La Table in United States
RegionReachAffinity
California846,4702.18×
Texas532,0941.76×
Florida338,9691.42×
New York249,0531.26×
Ohio207,1681.91×
Illinois205,3701.75×
North Carolina162,9561.54×
Virginia139,7551.63×
Washington137,1641.94×
Michigan130,4981.42×
Arizona98,9391.37×
Maryland96,9031.6×
Pennsylvania94,1790.79×
Colorado93,3881.68×
Wisconsin83,9041.58×
Massachusetts83,8691.21×
Indiana74,2821.15×
New Jersey69,4620.77×
Connecticut59,8381.69×
Nevada56,6541.66×
Oklahoma56,0341.43×
Georgia50,1350.46×
Utah38,3541.21×
Oregon37,8480.94×
Nebraska32,7571.85×
Tennessee31,9100.45×
Kansas29,7781.07×
Mississippi29,6361.02×
South Carolina28,5260.54×
Minnesota26,6000.53×
Missouri24,8930.44×
Washington, District of Columbia23,4202.21×
Kentucky20,2390.46×
Louisiana18,7230.41×
Alabama16,9480.34×
Idaho13,1770.75×
Iowa11,7070.4×
Arkansas7,9790.27×
New Hampshire7,7760.56×
Rhode Island6,8840.61×
Maine6,7420.53×
New Mexico6,5600.37×
Hawaii6,4230.42×
Montana5,7320.59×
Delaware5,1500.53×
West Virginia4,5790.28×
Vermont3,9580.64×
Alaska3,4670.46×
Wyoming2,1640.41×
South Dakota2,1370.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sur La Table audience
BrandAffinityCategory
Lulu 黃路梓茵27.22×Movies & TV
Product design4.42×Business & Career
Tiara18.17×Politics & Society
Fairy godmother12.66×Literature
Mothercare4.86×Kids & Family
Historic site6.15×Arts & Culture
The Gruffalo (film)26.05×Movies & TV
Israel2.88×Travel & Leisure
Janitor8.67×Home & Garden
Governor of Michigan9.82×Politics & Society
Goop6.91×Internet & Social Media
headspace11.38×Health
Cherish (group)12.43×Music & Radio
Assassin's Creed II8.15×Games
Vocal harmony4.97×Music & Radio
Mathcore8.65×Music & Radio
9NEWS (KUSA)5.01×Movies & TV
Natural rubber2.05×Cars & Mobility
Grinch3.74×Movies & TV
Jeep Wagoneer5.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sur La Table audience
TraitClusterScore
Luxury OrientationPREMIUM3.41
IndulgenceJOY2.75
Design AffinityPREMIUM2.46
Quality AwarenessPREMIUM2.28
Risk AppetiteTHRILL1.78
SustainabilityBALANCE1.74

Worldwide distribution

Worldwide audience distribution share by country for Sur La Table
CountryShare
United States87.5%
France1.3%
Spain1.3%

See Sur La Table audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Sur La Table have in United States?

Sur La Table has an estimated audience of 3,525,681 people in United States, concentrated in California and Texas.

What is the gender split and age of Sur La Table fans?

72.0% of Sur La Table fans are female, 28.0% are male, with an average age of 42.4 years.

Which brands do Sur La Table fans like most?

Sur La Table fans show strongest brand affinity for Lulu 黃路梓茵 (27.22×), Product design (4.42×), and Tiara (18.17×) over the country average.

Where do Sur La Table fans live in United States?

Sur La Table fans in United States are most concentrated in California (reach 846,470), Texas (reach 532,094), and Florida (reach 338,969). These three regions account for the largest share of the active audience.

What other brands do Sur La Table fans also like?

Beyond Sur La Table itself, the audience over-indexes on Product design (4.42×), Tiara (18.17×), Fairy godmother (12.66×), and Mothercare (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sur La Table. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.