Sur La Table Audience in United States

Sur La Table has an estimated audience of 3,525,681 people in United States. 72.0% are female, 28.0% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Pret a Manger, Apple Store, DuckDuckGo, Google Maps, Capital One.

The average Sur La Table fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pret a Manger, Apple Store, DuckDuckGo, with strongest over-indexing on Pret a Manger (121.25× the country average). Demographically, the Sur La Table audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Sur La Table fans

Demographic split for Sur La Table audience in United States
MetricValue
Female72.0%
Male28.0%
Average age42.4
Estimated audience size3,525,681

Audience persona

The typical Sur La Table fan in United States is more female, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Pret a Manger.

Top regions in United States

Top regions ranked by reach for Sur La Table in United States
RegionReachAffinity
California846,4702.18×
Texas532,0941.76×
Florida338,9691.42×
New York249,0531.26×
Ohio207,1681.91×
Illinois205,3701.75×
North Carolina162,9561.54×
Virginia139,7551.63×
Washington137,1641.94×
Michigan130,4981.42×
Arizona98,9391.37×
Maryland96,9031.6×
Pennsylvania94,1790.79×
Colorado93,3881.68×
Wisconsin83,9041.58×
Massachusetts83,8691.21×
Indiana74,2821.15×
New Jersey69,4620.77×
Connecticut59,8381.69×
Nevada56,6541.66×
Oklahoma56,0341.43×
Georgia50,1350.46×
Utah38,3541.21×
Oregon37,8480.94×
Nebraska32,7571.85×
Tennessee31,9100.45×
Kansas29,7781.07×
Mississippi29,6361.02×
South Carolina28,5260.54×
Minnesota26,6000.53×
Missouri24,8930.44×
Washington, District of Columbia23,4202.21×
Kentucky20,2390.46×
Louisiana18,7230.41×
Alabama16,9480.34×
Idaho13,1770.75×
Iowa11,7070.4×
Arkansas7,9790.27×
New Hampshire7,7760.56×
Rhode Island6,8840.61×
Maine6,7420.53×
New Mexico6,5600.37×
Hawaii6,4230.42×
Montana5,7320.59×
Delaware5,1500.53×
West Virginia4,5790.28×
Vermont3,9580.64×
Alaska3,4670.46×
Wyoming2,1640.41×
South Dakota2,1370.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sur La Table audience
BrandAffinityCategory
Pret a Manger121.25×Food & Beverages
Apple Store17.61×Shopping
DuckDuckGo17.47×Internet & Social Media
Google Maps7.51×Internet & Social Media
Capital One7.65×Business & Career
OpenTable22.69×Food & Beverages
Indeed.com7.57×Business & Career
Oscar Isaac24.92×Movies & TV
Eataly32.66×Food & Beverages
Enterprise Rent-A-Car9.18×Cars & Mobility
Kendra Scott15.84×Fashion & Accessoires
Google News8×News
Diane Keaton8.35×Movies & TV
MSN5.09×News
Rent the Runway20.78×Shopping
Zoe Saldana15.76×Movies & TV
Circle K7.92×Shopping
Paperless Post25.56×Shopping
Aer Lingus26.05×Travel & Leisure
Khan Academy9.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sur La Table audience
TraitClusterScore
Luxury OrientationPREMIUM3.41
IndulgenceJOY2.75
Design AffinityPREMIUM2.46
Quality AwarenessPREMIUM2.28
Risk AppetiteTHRILL1.78
SustainabilityBALANCE1.74

Worldwide distribution

Worldwide audience distribution share by country for Sur La Table
CountryShare
United States87.5%
France1.3%
Spain1.3%

See Sur La Table audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Sur La Table have in United States?

Sur La Table has an estimated audience of 3,525,681 people in United States, concentrated in California and Texas.

What is the gender split and age of Sur La Table fans?

72.0% of Sur La Table fans are female, 28.0% are male, with an average age of 42.4 years.

Which brands do Sur La Table fans like most?

Sur La Table fans show strongest brand affinity for Pret a Manger (121.25×), Apple Store (17.61×), and DuckDuckGo (17.47×) over the country average.

Where do Sur La Table fans live in United States?

Sur La Table fans in United States are most concentrated in California (reach 846,470), Texas (reach 532,094), and Florida (reach 338,969). These three regions account for the largest share of the active audience.

What other brands do Sur La Table fans also like?

Beyond Sur La Table itself, the audience over-indexes on Apple Store (17.61×), DuckDuckGo (17.47×), Google Maps (7.51×), and Capital One (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sur La Table. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.