Rascasse Audience Intelligence

Electrolux Target Market in United States

A data profile of the people who buy, follow and care about Electrolux in United States — modelled from more than twelve digital signal sources. Electrolux has an estimated audience of 3,551,632 people in United States.

#3among Domestic appliances in United States#927among Brand in United States#568in Home & Garden

The average Electrolux fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, Florida.

Top brand affinities include Hostelling International, TransUnion, Frigidaire, with strongest over-indexing on Hostelling International (20× the country average).

Demographically, the Electrolux audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electrolux fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelling International.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electrolux profile in United States.

Audience size
3.6M
in United States
Gender
59.6%♀
40.4% male
Age
44.1
average years
Country rank
#8907
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Electrolux

59.6% are female, 40.4% are male, average age 44.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Electrolux audience in United States
MetricValue
Female59.6%
Male40.4%
Average age44.1
Estimated audience size3,551,632
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Electrolux audience in United States
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4927%
50+28%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Electrolux audience comes from United States.

Worldwide audience distribution share by country for Electrolux
CountryShare
Brazil35.9%
United States11.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electrolux audience in United States is strongest.

Fig. 05

Top regions by affinity

Electrolux customers by region in United States
#RegionReachAffinity×
01South Carolina~200K3.26×
02North Carolina~300K2.77×
03Tennessee~200K2.40×
04Georgia~200K1.37×
05Kentucky~50K1.22×
06Connecticut~40K1.20×
07Massachusetts~80K1.16×
08Washington~80K1.15×
09Maryland~70K1.15×
10Illinois~100K1.11×
11Washington, District of Columbia~10K1.06×
12New Hampshire~10K1.04×
13Vermont~6K1.03×
14Florida~200K1.01×
15Maine~10K1.01×
16New York~200K0.97×
17Minnesota~50K0.96×
18Oregon~40K0.96×
19Wisconsin~50K0.95×
20New Jersey~80K0.92×
21Colorado~50K0.92×
22Arkansas~30K0.91×
23Rhode Island~10K0.91×
24Virginia~80K0.90×
25Mississippi~30K0.90×
26Iowa~30K0.89×
27Montana~9K0.89×
28California~300K0.88×
29Indiana~60K0.88×
30Michigan~80K0.87×
31Delaware~9K0.87×
32Idaho~20K0.86×
33Kansas~20K0.85×
34Oklahoma~30K0.84×
35Ohio~90K0.83×
36South Dakota~7K0.83×
37Alaska~6K0.82×
38Alabama~40K0.81×
39Pennsylvania~100K0.80×
40West Virginia~10K0.80×
41Louisiana~40K0.79×
42Utah~30K0.79×
43North Dakota~6K0.79×
44Texas~200K0.78×
45Arizona~60K0.78×
46Nebraska~10K0.76×
47New Mexico~10K0.76×
48Nevada~30K0.75×
49Missouri~40K0.74×
50Hawaii~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Electrolux, United States
0.67×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electrolux audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electrolux audience
#·InterestCategoryAffinity×
01OxiCleanHome & Garden41.27×
02The A-TeamMovies & TV33.19×
03FrigidaireHome & Garden32.57×
04Lena HeadeyMovies & TV28.68×
05Stanley SteemerHome & Garden26.74×
06Jon SnowMovies & TV24.80×
07SnuggleHome & Garden24.50×
08TransUnionTechnology & Electronics24.04×
09Super 8 (film)Movies & TV22.04×
10ArmourKids & Family20.67×
11Hostelling InternationalTravel & Leisure20.00×
12SidewaysMovies & TV20.00×
13National Car RentalCars & Mobility19.63×
14Laura DernMovies & TV17.21×
15Peter DinklageMovies & TV14.50×
16Oscar IsaacMovies & TV13.38×
17DuckDuckGoInternet & Social Media9.17×
18Bank of AmericaBusiness & Career5.67×
19The UPS StoreShopping4.41×
20WeekBusiness & Career4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electrolux audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electrolux audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.03×
TravellingTHRILL1.81×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electrolux audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.02×
SustainabilityBALANCE1.05×
Healthy LifestyleBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Electrolux's target market in United States?

Electrolux's target market in United States covers an estimated 3,551,632 people, concentrated in California and North Carolina.

02

What is the gender split and age of Electrolux customers?

59.6% of the Electrolux audience are female, 40.4% are male, with an average age of 44.1 years.

03

Which brands do Electrolux fans like most?

Electrolux fans show strongest brand affinity for Hostelling International (20×), TransUnion (24.04×), and Frigidaire (32.57×) over the country average.

04

Where do Electrolux fans live in United States?

Electrolux fans in United States are most concentrated in California (reach ~300K), North Carolina (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electrolux fans also like?

Beyond Electrolux itself, the audience over-indexes on TransUnion (24.04×), Frigidaire (32.57×), Lena Headey (28.68×), and National Car Rental (19.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See Electrolux audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electrolux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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