Electrolux Audience in United States

Electrolux logo

Electrolux has an estimated audience of 3,554,339 people in United States. 59.6% are female, 40.4% are male, average age 44.1. Top regions: California, Texas, North Carolina. Top brand affinities: Hostelling International, TransUnion, Frigidaire, Lena Headey, National Car Rental.

The average Electrolux fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Hostelling International, TransUnion, Frigidaire, with strongest over-indexing on Hostelling International (20× the country average). Demographically, the Electrolux audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Electrolux fans

Demographic split for Electrolux audience in United States
MetricValue
Female59.6%
Male40.4%
Average age44.1
Estimated audience size3,554,339

Audience persona

The typical Electrolux fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Electrolux in United States
RegionReachAffinity
California359,8660.92×
Texas262,2420.86×
North Carolina261,3062.44×
Florida245,5171.02×
New York203,6191.03×
Tennessee193,1662.71×
South Carolina164,0653.07×
Georgia138,6821.27×
Illinois123,9971.05×
Pennsylvania100,1140.84×
Washington93,6001.31×
Ohio93,2830.85×
New Jersey88,0810.97×
Massachusetts85,2311.22×
Michigan82,7690.89×
Virginia80,6050.93×
Maryland62,1741.02×
Indiana58,3210.9×
Arizona57,9480.8×
Kentucky56,1321.26×
Colorado55,3120.99×
Wisconsin51,8730.97×
Minnesota51,8481.02×
Connecticut45,0621.26×
Missouri42,4140.74×
Oregon40,7461×
Alabama37,9390.76×
Louisiana34,0350.74×
Oklahoma32,5920.83×
Iowa26,3940.9×
Mississippi26,2210.9×
Arkansas24,4850.84×
Utah24,3760.77×
Nevada22,8800.67×
Kansas21,0890.75×
Idaho14,2990.8×
New Hampshire13,8000.99×
New Mexico12,7450.72×
Washington, District of Columbia12,7221.19×
Maine12,5640.99×
Nebraska12,4940.7×
West Virginia11,0610.67×
Rhode Island9,8060.87×
Delaware8,1620.83×
Montana7,6970.78×
Hawaii7,5270.49×
Vermont6,1820.99×
South Dakota5,6980.69×
Alaska4,9670.65×
North Dakota3,8970.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electrolux audience
BrandAffinityCategory
Hostelling International20×Travel & Leisure
TransUnion24.04×Technology & Electronics
Frigidaire32.57×Home & Garden
Lena Headey28.68×Movies & TV
National Car Rental19.63×Cars & Mobility
Bank of America5.67×Business & Career
Armour20.67×Kids & Family
OxiClean41.27×Home & Garden
Jon Snow24.8×Movies & TV
Super 8 (film)22.04×Movies & TV
Stanley Steemer26.74×Home & Garden
DuckDuckGo9.17×Internet & Social Media
Laura Dern17.21×Movies & TV
The A-Team33.19×Movies & TV
Oscar Isaac13.38×Movies & TV
The UPS Store4.41×Shopping
Peter Dinklage14.5×Movies & TV
Sideways20×Movies & TV
Snuggle24.5×Home & Garden
Week4.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electrolux audience
TraitClusterScore
Quality AwarenessPREMIUM2.15
DIY MentalityTHRILL1.56
IndulgenceJOY1.43
Pet OwnershipJOY1.25
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Electrolux
CountryShare
Brazil35.8%
United States12.2%
Italy6.1%

See Electrolux audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Electrolux have in United States?

Electrolux has an estimated audience of 3,554,339 people in United States, concentrated in California and Texas.

What is the gender split and age of Electrolux fans?

59.6% of Electrolux fans are female, 40.4% are male, with an average age of 44.1 years.

Which brands do Electrolux fans like most?

Electrolux fans show strongest brand affinity for Hostelling International (20×), TransUnion (24.04×), and Frigidaire (32.57×) over the country average.

Where do Electrolux fans live in United States?

Electrolux fans in United States are most concentrated in California (reach 359,866), Texas (reach 262,242), and North Carolina (reach 261,306). These three regions account for the largest share of the active audience.

What other brands do Electrolux fans also like?

Beyond Electrolux itself, the audience over-indexes on TransUnion (24.04×), Frigidaire (32.57×), Lena Headey (28.68×), and National Car Rental (19.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electrolux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.