Snuggle Audience in United States
Snuggle has an estimated audience of 1,221,627 people in United States. 81.3% are female, 18.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Home staging, Goop, Grinch, Governor of Michigan.
The average Snuggle fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Home staging, Goop, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Snuggle audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Snuggle fans
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 42.0 |
| Estimated audience size | 1,221,627 |
Audience persona
The typical Snuggle fan in United States is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 169,374 | 1.26× |
| Texas | 127,845 | 1.22× |
| Florida | 90,234 | 1.09× |
| New York | 80,499 | 1.18× |
| Pennsylvania | 46,642 | 1.13× |
| Illinois | 44,521 | 1.09× |
| Georgia | 40,918 | 1.09× |
| North Carolina | 38,124 | 1.04× |
| Ohio | 37,244 | 0.99× |
| New Jersey | 35,276 | 1.14× |
| Michigan | 33,325 | 1.04× |
| Virginia | 32,105 | 1.08× |
| Washington | 28,738 | 1.17× |
| Massachusetts | 28,107 | 1.17× |
| Arizona | 26,706 | 1.07× |
| Tennessee | 26,045 | 1.06× |
| Indiana | 23,199 | 1.04× |
| Maryland | 23,136 | 1.1× |
| Missouri | 19,854 | 1.01× |
| South Carolina | 17,466 | 0.95× |
| Wisconsin | 17,327 | 0.94× |
| Minnesota | 17,084 | 0.98× |
| Kentucky | 16,929 | 1.11× |
| Alabama | 16,811 | 0.99× |
| Colorado | 16,460 | 0.85× |
| Louisiana | 16,190 | 1.03× |
| Oregon | 15,016 | 1.07× |
| Connecticut | 13,645 | 1.11× |
| Oklahoma | 13,413 | 0.99× |
| Nevada | 11,924 | 1.01× |
| Utah | 10,472 | 0.96× |
| Arkansas | 10,207 | 1.01× |
| Mississippi | 9,745 | 0.97× |
| Kansas | 9,543 | 0.99× |
| Iowa | 9,505 | 0.94× |
| Nebraska | 5,876 | 0.96× |
| Hawaii | 5,752 | 1.1× |
| West Virginia | 5,420 | 0.95× |
| New Mexico | 5,336 | 0.87× |
| Idaho | 5,162 | 0.84× |
| New Hampshire | 4,222 | 0.88× |
| Maine | 3,906 | 0.89× |
| Rhode Island | 3,234 | 0.83× |
| Washington, District of Columbia | 3,224 | 0.88× |
| Alaska | 2,916 | 1.12× |
| Delaware | 2,896 | 0.86× |
| Montana | 2,615 | 0.77× |
| South Dakota | 2,472 | 0.88× |
| North Dakota | 2,301 | 0.92× |
| Vermont | 1,557 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Home staging | 32.48× | Home & Garden |
| Goop | 8.51× | Internet & Social Media |
| Grinch | 5.3× | Movies & TV |
| Governor of Michigan | 9.7× | Politics & Society |
| Fairy godmother | 9.06× | Literature |
| headspace | 10.93× | Health |
| Product design | 2.22× | Business & Career |
| Vocal harmony | 5.06× | Music & Radio |
| Cincinnati Bearcats | 11.32× | Sports |
| Historic site | 4.47× | Arts & Culture |
| Hardik Pandya | 14.02× | Sports |
| Khaadi | 5.81× | Fashion & Accessoires |
| Cherish (group) | 8.8× | Music & Radio |
| Google Home | 5.16× | Technology & Electronics |
| Grace Slick | 6.85× | Music & Radio |
| Hibachi | 6.01× | Food & Beverages |
| Wok | 4.86× | Food & Beverages |
| Kikar HaShabbat | 12.04× | News |
| Jingoism | 1.55× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.37 |
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.26 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.9% |
| Japan | 14.1% |
| United Kingdom | 10.5% |
See Snuggle audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Snuggle have in United States?
Snuggle has an estimated audience of 1,221,627 people in United States, concentrated in California and Texas.
What is the gender split and age of Snuggle fans?
81.3% of Snuggle fans are female, 18.7% are male, with an average age of 42.0 years.
Which brands do Snuggle fans like most?
Snuggle fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Home staging (32.48×), and Goop (8.51×) over the country average.
Where do Snuggle fans live in United States?
Snuggle fans in United States are most concentrated in California (reach 169,374), Texas (reach 127,845), and Florida (reach 90,234). These three regions account for the largest share of the active audience.
What other brands do Snuggle fans also like?
Beyond Snuggle itself, the audience over-indexes on Home staging (32.48×), Goop (8.51×), Grinch (5.3×), and Governor of Michigan (9.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Snuggle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.