Snuggle Audience in United States

Snuggle has an estimated audience of 1,221,627 people in United States. 81.3% are female, 18.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Kendra Scott, Capital One.

The average Snuggle fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Snuggle audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Snuggle fans

Demographic split for Snuggle audience in United States
MetricValue
Female81.3%
Male18.7%
Average age42.0
Estimated audience size1,221,627

Audience persona

The typical Snuggle fan in United States is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Snuggle in United States
RegionReachAffinity
California169,3741.26×
Texas127,8451.22×
Florida90,2341.09×
New York80,4991.18×
Pennsylvania46,6421.13×
Illinois44,5211.09×
Georgia40,9181.09×
North Carolina38,1241.04×
Ohio37,2440.99×
New Jersey35,2761.14×
Michigan33,3251.04×
Virginia32,1051.08×
Washington28,7381.17×
Massachusetts28,1071.17×
Arizona26,7061.07×
Tennessee26,0451.06×
Indiana23,1991.04×
Maryland23,1361.1×
Missouri19,8541.01×
South Carolina17,4660.95×
Wisconsin17,3270.94×
Minnesota17,0840.98×
Kentucky16,9291.11×
Alabama16,8110.99×
Colorado16,4600.85×
Louisiana16,1901.03×
Oregon15,0161.07×
Connecticut13,6451.11×
Oklahoma13,4130.99×
Nevada11,9241.01×
Utah10,4720.96×
Arkansas10,2071.01×
Mississippi9,7450.97×
Kansas9,5430.99×
Iowa9,5050.94×
Nebraska5,8760.96×
Hawaii5,7521.1×
West Virginia5,4200.95×
New Mexico5,3360.87×
Idaho5,1620.84×
New Hampshire4,2220.88×
Maine3,9060.89×
Rhode Island3,2340.83×
Washington, District of Columbia3,2240.88×
Alaska2,9161.12×
Delaware2,8960.86×
Montana2,6150.77×
South Dakota2,4720.88×
North Dakota2,3010.92×
Vermont1,5570.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snuggle audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.52×Internet & Social Media
Kendra Scott16.79×Fashion & Accessoires
Capital One6.3×Business & Career
Electrolux24.92×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Wil Wheaton32.48×Movies & TV
Khan Academy9.94×Business & Career
AccuWeather7.56×Home & Garden
Beetlejuice5.57×Movies & TV
Income tax13.19×Business & Career
Mandy Moore16.96×Music & Radio
Catherine Zeta-Jones12.25×Movies & TV
Diane Keaton6.55×Movies & TV
Circle K6.85×Shopping
Indeed.com3.99×Business & Career
Milo Ventimiglia17.44×Movies & TV
Google News5.61×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snuggle audience
TraitClusterScore
Design AffinityPREMIUM1.43
CreativityOPEN1.37
SustainabilityBALANCE1.28
Healthy LifestyleBALANCE1.26
Family OrientationCONSERVATISM1.26
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Snuggle
CountryShare
United States44.9%
Japan14.1%
United Kingdom10.5%

See Snuggle audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Snuggle have in United States?

Snuggle has an estimated audience of 1,221,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Snuggle fans?

81.3% of Snuggle fans are female, 18.7% are male, with an average age of 42.0 years.

Which brands do Snuggle fans like most?

Snuggle fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Maps (6.52×) over the country average.

Where do Snuggle fans live in United States?

Snuggle fans in United States are most concentrated in California (reach 169,374), Texas (reach 127,845), and Florida (reach 90,234). These three regions account for the largest share of the active audience.

What other brands do Snuggle fans also like?

Beyond Snuggle itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Maps (6.52×), Kendra Scott (16.79×), and Capital One (6.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snuggle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.