Rascasse Audience Intelligence

Giant Food Target Market in United States

A data profile of the people who buy, follow and care about Giant Food in United States — modelled from more than twelve digital signal sources. Giant Food has an estimated audience of 4,342,635 people in United States.

#769among Brand in United States#494in Food & Beverages

The average Giant Food fan in United States is 37.8 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, Pennsylvania.

Top brand affinities include Giant Food Stores, Playtech, WOW air, with strongest over-indexing on Giant Food Stores (295.35× the country average).

Demographically, the Giant Food audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giant Food fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Giant Food Stores.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giant Food profile in United States.

Audience size
4.3M
in United States
Gender
67.2%♀
32.8% male
Age
37.8
average years
Country rank
#7503
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Giant Food

67.2% are female, 32.8% are male, average age 37.8.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Giant Food audience in United States
MetricValue
Female67.2%
Male32.8%
Average age37.8
Estimated audience size4,342,635
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Giant Food audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

96.1%

of the worldwide Giant Food audience comes from United States.

Worldwide audience distribution share by country for Giant Food
CountryShare
United States96.1%
China0.6%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giant Food audience in United States is strongest.

Fig. 05

Top regions by affinity

Giant Food customers by region in United States
#RegionReachAffinity×
01Maryland~1.5M21.18×
02Washington, District of Columbia~200K13.31×
03Virginia~800K7.81×
04Delaware~70K6.36×
05Pennsylvania~200K1.21×
06North Dakota~7K0.75×
07Wyoming~5K0.75×
08South Dakota~7K0.74×
09Alaska~7K0.72×
10Montana~8K0.71×
11Idaho~10K0.53×
12Nebraska~10K0.51×
13New Mexico~10K0.49×
14Hawaii~9K0.48×
15Iowa~10K0.35×
16Kansas~10K0.35×
17Rhode Island~5K0.35×
18Mississippi~10K0.34×
19Oklahoma~20K0.33×
20Utah~10K0.31×
21New Hampshire~5K0.31×
22Arkansas~10K0.30×
23Louisiana~20K0.29×
24Maine~4K0.29×
25West Virginia~5K0.25×
26Oregon~10K0.24×
27Nevada~10K0.24×
28Wisconsin~10K0.22×
29Alabama~10K0.21×
30Missouri~10K0.19×
31Kentucky~10K0.19×
32Minnesota~10K0.18×
33Arizona~10K0.17×
34Indiana~10K0.15×
35Connecticut~6K0.15×
36Colorado~9K0.14×
37Washington~10K0.13×
38Tennessee~10K0.13×
39South Carolina~8K0.13×
40New Jersey~10K0.12×
41Michigan~10K0.11×
42Massachusetts~9K0.10×
43Ohio~10K0.09×
44North Carolina~10K0.09×
45Georgia~10K0.09×
46New York~20K0.08×
47Illinois~10K0.08×
48Florida~20K0.06×
49Texas~20K0.05×
50California~20K0.04×
Fig. 06

Affinity by region

Affinity by region — Giant Food, United States
0.04×1.00×21.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giant Food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giant Food audience
#·InterestCategoryAffinity×
01WOW airTravel & Leisure503.17×
02PlaytechGames480.53×
03AirBalticTravel & Leisure350.88×
04Giant Food StoresShopping295.35×
05Joseph BeuysArts & Culture237.56×
06RexonaBeauty & Wellness115.10×
07Speed StickBeauty & Wellness108.01×
08Myanmar Model GirlsSports90.09×
09Gerhard RichterArts & Culture77.72×
10Food in a MinuteTopic68.05×
11In Treatment (U.S. TV series)Movies & TV64.65×
12Secret (deodorant brand)Beauty & Wellness35.33×
13SiaMusic & Radio26.42×
14Subway SurfersGames22.34×
15Bob RossMovies & TV20.00×
16SocratesLiterature16.45×
17Equity (finance)Business & Career15.38×
18Rate of returnBusiness & Career13.76×
19WegmansShopping10.72×
20Yahoo! FinanceBusiness & Career7.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giant Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giant Food audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.78×
Risk AppetiteTHRILL2.23×
MindfulnessBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giant Food audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
TraditionCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Giant Food's target market in United States?

Giant Food's target market in United States covers an estimated 4,342,635 people, concentrated in Maryland and Virginia.

02

What is the gender split and age of Giant Food customers?

67.2% of the Giant Food audience are female, 32.8% are male, with an average age of 37.8 years.

03

Which brands do Giant Food fans like most?

Giant Food fans show strongest brand affinity for Giant Food Stores (295.35×), Playtech (480.53×), and WOW air (503.17×) over the country average.

04

Where do Giant Food fans live in United States?

Giant Food fans in United States are most concentrated in Maryland (reach ~1.5M), Virginia (reach ~800K), and Pennsylvania (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Giant Food fans also like?

Beyond Giant Food itself, the audience over-indexes on Playtech (480.53×), WOW air (503.17×), AirBaltic (350.88×), and Yahoo! Finance (7.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Giant Food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giant Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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