Giant Food Audience in United States

Giant Food logo

Giant Food has an estimated audience of 4,230,882 people in United States. 67.2% are female, 32.8% are male, average age 37.8. Top regions: Maryland, Virginia, Pennsylvania. Top brand affinities: Giant Food Stores, Playtech, WOW air, AirBaltic, Yahoo! Finance.

The average Giant Food fan in United States is 37.8 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Pennsylvania. Top brand affinities include Giant Food Stores, Playtech, WOW air, with strongest over-indexing on Giant Food Stores (295.35× the country average). Demographically, the Giant Food audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Giant Food fans

Demographic split for Giant Food audience in United States
MetricValue
Female67.2%
Male32.8%
Average age37.8
Estimated audience size4,230,882

Audience persona

The typical Giant Food fan in United States is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Giant Food Stores.

Top regions in United States

Top regions ranked by reach for Giant Food in United States
RegionReachAffinity
Maryland1,614,79922.2×
Virginia797,9887.74×
Pennsylvania234,9181.65×
Washington, District of Columbia164,21512.91×
Delaware51,9474.45×
New York21,9830.09×
Florida15,9350.06×
New Jersey14,9800.14×
California12,1320.03×
North Carolina11,3220.09×
Georgia10,7050.08×
Texas10,6940.03×
Ohio8,8290.07×
Massachusetts6,8000.08×
Illinois6,2100.04×
South Carolina4,4410.07×
West Virginia4,0750.21×
Tennessee3,6780.04×
Michigan3,6060.03×
Indiana3,0050.04×
Washington2,8230.03×
Connecticut2,8160.07×
Colorado2,5090.04×
Missouri2,0660.03×
Kentucky2,0330.04×
Arizona1,9830.02×
Alabama1,9580.03×
Minnesota1,8400.03×
Wisconsin1,4490.02×
Oregon1,3580.03×
Arkansas1,2470.04×
Mississippi1,2230.04×
Louisiana1,1980.02×
Nevada1,1070.03×
Maine1,0780.07×
Oklahoma1,0430.02×
New Hampshire9700.06×
Rhode Island8250.06×
Iowa8200.02×
Utah8070.02×
Kansas7170.02×
Idaho4490.02×
Hawaii4120.02×
New Mexico4050.02×
Vermont3660.05×
Nebraska3470.02×
Montana1630.01×
Alaska1490.02×
North Dakota1330.02×
South Dakota1280.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giant Food audience
BrandAffinityCategory
Giant Food Stores295.35×Shopping
Playtech480.53×Games
WOW air503.17×Travel & Leisure
AirBaltic350.88×Travel & Leisure
Yahoo! Finance7.76×Business & Career
Joseph Beuys237.56×Arts & Culture
Wegmans10.72×Shopping
Rate of return13.76×Business & Career
Subway Surfers22.34×Games
Speed Stick108.01×Beauty & Wellness
Myanmar Model Girls90.09×Sports
Bob Ross20×Movies & TV
Sia26.42×Music & Radio
Rexona115.1×Beauty & Wellness
Equity (finance)15.38×Business & Career
In Treatment (U.S. TV series)64.65×Movies & TV
Secret (deodorant brand)35.33×Beauty & Wellness
Gerhard Richter77.72×Arts & Culture
Food in a Minute68.05×
Rick Baker (makeup artist)92.02×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giant Food audience
TraitClusterScore
Pet OwnershipJOY1.39
Career OrientationPOWER1.27
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.27
Luxury OrientationPREMIUM1.26
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Giant Food
CountryShare
United States96.0%
China0.6%
Japan0.4%

See Giant Food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Giant Food have in United States?

Giant Food has an estimated audience of 4,230,882 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Giant Food fans?

67.2% of Giant Food fans are female, 32.8% are male, with an average age of 37.8 years.

Which brands do Giant Food fans like most?

Giant Food fans show strongest brand affinity for Giant Food Stores (295.35×), Playtech (480.53×), and WOW air (503.17×) over the country average.

Where do Giant Food fans live in United States?

Giant Food fans in United States are most concentrated in Maryland (reach 1,614,799), Virginia (reach 797,988), and Pennsylvania (reach 234,918). These three regions account for the largest share of the active audience.

What other brands do Giant Food fans also like?

Beyond Giant Food itself, the audience over-indexes on Playtech (480.53×), WOW air (503.17×), AirBaltic (350.88×), and Yahoo! Finance (7.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giant Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.