In Treatment (U.S. TV series) Audience in United States

In Treatment (U.S. TV series) has an estimated audience of 308,787 people in United States. 71.6% are female, 28.4% are male, average age 46.3. Top regions: California, New York, Texas. Top brand affinities: Giant Food, Capital One, Autism Awareness, Diabetes mellitus awareness, Google Maps.

The average In Treatment (U.S. TV series) fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Giant Food, Capital One, Autism Awareness, with strongest over-indexing on Giant Food (66.15× the country average). Demographically, the In Treatment (U.S. TV series) audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of In Treatment (U.S. TV series) fans

Demographic split for In Treatment (U.S. TV series) audience in United States
MetricValue
Female71.6%
Male28.4%
Average age46.3
Estimated audience size308,787

Audience persona

The typical In Treatment (U.S. TV series) fan in United States is more female, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Giant Food.

Top regions in United States

Top regions ranked by reach for In Treatment (U.S. TV series) in United States
RegionReachAffinity
California42,8091.26×
New York31,3521.82×
Texas23,8580.9×
Florida20,3930.98×
Illinois14,4371.4×
New Jersey12,5661.6×
Pennsylvania12,2201.18×
Georgia10,7311.13×
Massachusetts10,2951.69×
North Carolina9,7011.04×
Virginia9,3161.24×
Ohio8,7770.92×
Maryland7,7841.47×
Michigan7,6620.95×
Washington6,9151.12×
Tennessee5,2280.84×
Colorado5,1091.05×
Indiana5,0930.9×
Arizona5,0590.8×
Missouri4,8290.97×
Oregon4,7771.35×
Minnesota4,5201.02×
Connecticut4,4101.42×
Wisconsin4,3130.93×
South Carolina4,0290.87×
Louisiana3,7100.93×
Kentucky2,9730.77×
Alabama2,8400.66×
Oklahoma2,4980.73×
Nevada2,2360.75×
Iowa2,2150.87×
Kansas1,8740.77×
Mississippi1,8550.73×
Utah1,8330.66×
Arkansas1,7710.7×
Washington, District of Columbia1,5161.63×
New Mexico1,2600.81×
New Hampshire1,2301.01×
Rhode Island1,2181.24×
Maine1,2181.1×
Nebraska1,0190.66×
Delaware9821.15×
Hawaii9450.71×
West Virginia9190.64×
Montana7330.86×
Idaho7070.46×
Vermont6591.22×
Alaska4970.75×
North Dakota4800.76×
South Dakota4600.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In Treatment (U.S. TV series) audience
BrandAffinityCategory
Giant Food66.15×Food & Beverages
Capital One9.17×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.49×Internet & Social Media
MSN6.56×News
Diane Keaton10.19×Movies & TV
Indeed.com6.58×Business & Career
Google News8.49×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Eddie Bauer18.52×Fashion & Accessoires
Choice Hotels19.64×Travel & Leisure
Woman Within24.07×Fashion & Accessoires
Billy Bob Thornton10×Movies & TV
Income tax13.19×Business & Career
AccuWeather6.78×Home & Garden
Jeopardy!15.89×Movies & TV
Enterprise Rent-A-Car6.14×Cars & Mobility
Clint Eastwood8.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In Treatment (U.S. TV series) audience
TraitClusterScore
Career OrientationPOWER1.41
Price SensitivityPREMIUM1.4
Family OrientationCONSERVATISM1.37
Community OrientationOPEN1.34
Need for SecurityCONSERVATISM1.23
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for In Treatment (U.S. TV series)
CountryShare
United States29.2%
Brazil13.8%
Italy6.8%

See In Treatment (U.S. TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does In Treatment (U.S. TV series) have in United States?

In Treatment (U.S. TV series) has an estimated audience of 308,787 people in United States, concentrated in California and New York.

What is the gender split and age of In Treatment (U.S. TV series) fans?

71.6% of In Treatment (U.S. TV series) fans are female, 28.4% are male, with an average age of 46.3 years.

Which brands do In Treatment (U.S. TV series) fans like most?

In Treatment (U.S. TV series) fans show strongest brand affinity for Giant Food (66.15×), Capital One (9.17×), and Autism Awareness (19.03×) over the country average.

Where do In Treatment (U.S. TV series) fans live in United States?

In Treatment (U.S. TV series) fans in United States are most concentrated in California (reach 42,809), New York (reach 31,352), and Texas (reach 23,858). These three regions account for the largest share of the active audience.

What other brands do In Treatment (U.S. TV series) fans also like?

Beyond In Treatment (U.S. TV series) itself, the audience over-indexes on Capital One (9.17×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Maps (6.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In Treatment (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.