Rascasse Audience Intelligence

In Treatment (U.S. TV series) Audience in United States

A data profile of the people who buy, follow and care about In Treatment (U.S. TV series) in United States — modelled from more than twelve digital signal sources. In Treatment (U.S. TV series) has an estimated audience of 295,556 people in United States.

#4371among Movie / TV Show / Series in United States#8794in Movies & TV

The average In Treatment (U.S. TV series) fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Giant Food, W9 (TV channel), Google Voice, with strongest over-indexing on Giant Food (64.65× the country average).

Demographically, the In Treatment (U.S. TV series) audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical In Treatment (U.S. TV series) fan in United States is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Giant Food.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the In Treatment (U.S. TV series) profile in United States.

Audience size
296K
in United States
Gender
71.6%♀
28.4% male
Age
46.3
average years
Country rank
#48737
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of In Treatment (U.S. TV series) viewers

71.6% are female, 28.4% are male, average age 46.3.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for In Treatment (U.S. TV series) audience in United States
MetricValue
Female71.6%
Male28.4%
Average age46.3
Estimated audience size295,556
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the In Treatment (U.S. TV series) audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3914%
40-4917%
50+45%
Fig. 04

Worldwide distribution

28.2%

of the worldwide In Treatment (U.S. TV series) audience comes from United States.

Worldwide audience distribution share by country for In Treatment (U.S. TV series)
CountryShare
United States28.2%
Brazil14.0%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the In Treatment (U.S. TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

In Treatment (U.S. TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.60×
02Massachusetts~9K1.52×
03New Jersey~10K1.44×
04Maryland~7K1.39×
05Washington, District of Columbia~1K1.38×
06Connecticut~4K1.26×
07Illinois~10K1.23×
08Oregon~4K1.20×
09California~40K1.17×
10Virginia~8K1.12×
11Rhode Island~1K1.11×
12Pennsylvania~10K1.10×
13Georgia~10K1.10×
14Washington~7K1.09×
15Maine~1K1.09×
16Delaware<1K1.09×
17Vermont<1K1.08×
18Colorado~5K1.04×
19New Hampshire~1K1.04×
20North Carolina~9K1.02×
21Minnesota~4K0.98×
22Montana<1K0.98×
23Alaska<1K0.97×
24Florida~20K0.96×
25Michigan~8K0.96×
26Missouri~5K0.96×
27South Carolina~4K0.95×
28Louisiana~4K0.95×
29North Dakota<1K0.95×
30Ohio~9K0.94×
31Iowa~2K0.94×
32Mississippi~2K0.93×
33South Dakota<1K0.93×
34Indiana~5K0.92×
35Wisconsin~4K0.92×
36New Mexico~1K0.92×
37Arkansas~2K0.91×
38Tennessee~6K0.89×
39West Virginia~1K0.89×
40Hawaii~1K0.89×
41Kansas~2K0.88×
42Idaho~1K0.88×
43Nebraska~1K0.88×
44Arizona~5K0.87×
45Oklahoma~3K0.87×
46Nevada~3K0.87×
47Kentucky~3K0.86×
48Alabama~4K0.85×
49Texas~20K0.83×
50Utah~2K0.82×
Fig. 06

Affinity by region

Affinity by region — In Treatment (U.S. TV series), United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the In Treatment (U.S. TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for In Treatment (U.S. TV series) audience
#·InterestCategoryAffinity×
01Giant FoodFood & Beverages64.65×
02W9 (TV channel)Movies & TV57.39×
03Woman WithinFashion & Accessoires17.43×
04Kate BosworthMovies & TV17.05×
05Elderly careHealth14.02×
06Google VoiceTechnology & Electronics13.23×
07Sustainable energyHome & Garden8.01×
08Renewable energyBusiness & Career5.55×
09FedExBusiness & Career5.37×
10QVCMovies & TV5.04×
11First class travelTravel & Leisure4.12×
12Mortgage loansBusiness & Career4.00×
13Vehicle insuranceCars & Mobility3.55×
14Cancer awarenessHealth3.41×
15Discount storesShopping3.21×
16PinterestInternet & Social Media2.75×
17Shopping mallsShopping2.75×
18MSNNews2.52×
19McDonald'sFood & Beverages2.36×
20FurnitureHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the In Treatment (U.S. TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by In Treatment (U.S. TV series) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.53×
SustainabilityBALANCE2.26×
Convenience OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by In Treatment (U.S. TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.78×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does In Treatment (U.S. TV series) have in United States?

In Treatment (U.S. TV series) has an estimated audience of 295,556 people in United States, concentrated in California and New York.

02

What is the gender split and age of In Treatment (U.S. TV series) viewers?

71.6% of In Treatment (U.S. TV series) fans are female, 28.4% are male, with an average age of 46.3 years.

03

Which brands do In Treatment (U.S. TV series) fans like most?

In Treatment (U.S. TV series) fans show strongest brand affinity for Giant Food (64.65×), W9 (TV channel) (57.39×), and Google Voice (13.23×) over the country average.

04

Where do In Treatment (U.S. TV series) fans live in United States?

In Treatment (U.S. TV series) fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do In Treatment (U.S. TV series) fans also like?

Beyond In Treatment (U.S. TV series) itself, the audience over-indexes on W9 (TV channel) (57.39×), Google Voice (13.23×), Sustainable energy (8.01×), and FedEx (5.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for In Treatment (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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