Woman Within Audience in United States

Woman Within logo

Woman Within has an estimated audience of 2,302,214 people in United States. 95.6% are female, 4.4% are male, average age 49.5. Top regions: Ohio, Pennsylvania, Texas. Top brand affinities: Catherines Plus Sizes, Jessica London, Hobby Lobby, Torrid, Avenue Plus Size Clothing.

The average Woman Within fan in United States is 49.5 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, Texas. Top brand affinities include Catherines Plus Sizes, Jessica London, Hobby Lobby, with strongest over-indexing on Catherines Plus Sizes (63.43× the country average). Demographically, the Woman Within audience skews more female with an average age of 49.5, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Plus size clothing

Demographics of Woman Within fans

Demographic split for Woman Within audience in United States
MetricValue
Female95.6%
Male4.4%
Average age49.5
Estimated audience size2,302,214

Audience persona

The typical Woman Within fan in United States is more female, around 49.5 years old, with strong DIY Mentality tendencies and a notable affinity for Catherines Plus Sizes.

Top regions in United States

Top regions ranked by reach for Woman Within in United States
RegionReachAffinity
Ohio110,0301.55×
Pennsylvania106,2161.37×
Texas103,6260.52×
New York101,8140.79×
California91,5650.36×
Florida79,8160.51×
Illinois75,7110.99×
Michigan74,3231.23×
North Carolina63,3370.91×
Indiana62,4721.49×
Tennessee54,6211.18×
Georgia52,0540.73×
Missouri50,3241.36×
Wisconsin48,6311.4×
Virginia47,9370.85×
Kentucky43,5251.51×
New Jersey39,0190.67×
Alabama37,5371.17×
Massachusetts35,8630.79×
Minnesota33,6041.02×
Washington32,4660.7×
Maryland31,8380.8×
South Carolina31,6590.91×
Arizona31,5800.67×
Louisiana30,2871.02×
Iowa28,2601.49×
Oklahoma26,6571.04×
Arkansas24,5951.3×
West Virginia24,1192.25×
Oregon23,3750.89×
Mississippi22,4541.18×
Kansas22,2781.23×
Colorado21,2000.58×
Connecticut21,0850.91×
Utah15,7110.76×
Nebraska14,8291.28×
Maine13,7761.67×
Idaho12,2551.06×
New Hampshire11,7151.29×
Nevada10,4060.47×
New Mexico8,3270.72×
Montana6,9541.09×
Delaware6,3040.99×
Rhode Island5,6810.78×
Vermont5,3331.32×
South Dakota5,0640.95×
North Dakota4,3410.92×
Wyoming3,8301.12×
Alaska3,4530.7×
Washington, District of Columbia1,9560.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woman Within audience
BrandAffinityCategory
Catherines Plus Sizes63.43×Shopping
Jessica London67.79×Business & Career
Hobby Lobby2.98×Home & Garden
Torrid8.83×Fashion & Accessoires
Avenue Plus Size Clothing34.52×Fashion & Accessoires
J. C. Penney3.46×Shopping
Ashley Stewart14.58×Fashion & Accessoires
Kohl's2.41×Shopping
QVC4.32×Movies & TV
Dollar Tree2.38×Shopping
Pinterest1.89×Internet & Social Media
Lane Bryant5.31×Fashion & Accessoires
Belk5×Fashion & Accessoires
Dollar General2.13×Shopping
Yahoo!ショッピング2.37×
Shopping channel6.56×Movies & TV
Best Buy2.08×Shopping
Heart (novel)2.17×Literature
Cato Fashions12.33×Shopping
Sales promotion1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woman Within audience
TraitClusterScore
DIY MentalityTHRILL1.61
Price SensitivityPREMIUM1.59
CreativityOPEN1.46
Community OrientationOPEN1.45
Design AffinityPREMIUM1.3
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Woman Within
CountryShare
United States96.7%
Canada1.4%
Australia0.6%

See Woman Within audiences in other countries

More Plus size clothing audiences in United States

Frequently asked questions

How many fans does Woman Within have in United States?

Woman Within has an estimated audience of 2,302,214 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Woman Within fans?

95.6% of Woman Within fans are female, 4.4% are male, with an average age of 49.5 years.

Which brands do Woman Within fans like most?

Woman Within fans show strongest brand affinity for Catherines Plus Sizes (63.43×), Jessica London (67.79×), and Hobby Lobby (2.98×) over the country average.

Where do Woman Within fans live in United States?

Woman Within fans in United States are most concentrated in Ohio (reach 110,030), Pennsylvania (reach 106,216), and Texas (reach 103,626). These three regions account for the largest share of the active audience.

What other brands do Woman Within fans also like?

Beyond Woman Within itself, the audience over-indexes on Jessica London (67.79×), Hobby Lobby (2.98×), Torrid (8.83×), and Avenue Plus Size Clothing (34.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woman Within. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.