Rascasse Audience Intelligence

Cato Fashions Target Market in United States

A data profile of the people who buy, follow and care about Cato Fashions in United States — modelled from more than twelve digital signal sources. Cato Fashions has an estimated audience of 1,770,066 people in United States.

#7among Apparel in United States#1607among Brand in United States#277in Shopping

The average Cato Fashions fan in United States is 42.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, North Carolina, Georgia.

Top brand affinities include Hajime no Ippo, Arrows in Action, The Summer Set, with strongest over-indexing on Hajime no Ippo (460.13× the country average).

Demographically, the Cato Fashions audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cato Fashions fan in United States is more female, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Hajime no Ippo.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cato Fashions profile in United States.

Audience size
1.8M
in United States
Gender
86.3%♀
13.7% male
Age
42.0
average years
Country rank
#15658
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cato Fashions

86.3% are female, 13.7% are male, average age 42.0.

Fig. 02

Gender split

86.3%
Female
13.7%
Male
Demographic split for Cato Fashions audience in United States
MetricValue
Female86.3%
Male13.7%
Average age42.0
Estimated audience size1,770,066
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Cato Fashions audience in United States
Age bracketShare%
16-1919%
20-2910%
30-3914%
40-4934%
50+22%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Cato Fashions audience comes from United States.

Worldwide audience distribution share by country for Cato Fashions
CountryShare
United States97.4%
China0.5%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cato Fashions audience in United States is strongest.

Fig. 05

Top regions by affinity

Cato Fashions customers by region in United States
#RegionReachAffinity×
01Mississippi~70K4.90×
02Louisiana~80K3.65×
03Alabama~80K3.36×
04South Carolina~90K3.35×
05Arkansas~50K3.31×
06Oklahoma~50K2.73×
07Tennessee~90K2.67×
08North Carolina~100K2.50×
09Kentucky~50K2.17×
10Georgia~100K2.16×
11West Virginia~20K2.01×
12Texas~300K1.95×
13Missouri~50K1.84×
14New Mexico~10K1.54×
15Virginia~60K1.42×
16Iowa~20K1.19×
17Indiana~40K1.11×
18Kansas~10K1.05×
19Nebraska~9K1.02×
20Ohio~50K0.99×
21Delaware~4K0.84×
22Michigan~40K0.78×
23Montana~4K0.75×
24Florida~80K0.71×
25Alaska~3K0.68×
26Vermont~2K0.68×
27Hawaii~5K0.66×
28Rhode Island~3K0.59×
29South Dakota~2K0.59×
30New Hampshire~4K0.55×
31North Dakota~2K0.53×
32Maine~3K0.46×
33Idaho~4K0.45×
34Illinois~20K0.42×
35Arizona~10K0.35×
36Maryland~10K0.34×
37Utah~5K0.33×
38Washington, District of Columbia~2K0.33×
39Colorado~8K0.31×
40Oregon~6K0.30×
41Connecticut~5K0.29×
42Nevada~4K0.25×
43Massachusetts~7K0.22×
44Wisconsin~5K0.20×
45Pennsylvania~10K0.19×
46Washington~7K0.19×
47Minnesota~5K0.19×
48New Jersey~7K0.15×
49New York~10K0.11×
50California~10K0.08×
Fig. 06

Affinity by region

Affinity by region — Cato Fashions, United States
0.08×1.00×4.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cato Fashions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cato Fashions audience
#·InterestCategoryAffinity×
01Arrows in ActionMusic & Radio560.37×
02The Summer SetMusic & Radio560.37×
03Games We PlayMusic & Radio560.37×
04Hajime no IppoLiterature460.13×
05Against the CurrentMusic & Radio149.88×
06Avenue Plus Size ClothingFashion & Accessoires46.04×
07Ashley StewartFashion & Accessoires36.85×
08Catherines Plus SizesShopping22.87×
09Woman WithinFashion & Accessoires16.97×
10TorridFashion & Accessoires16.04×
11MauricesFashion & Accessoires11.54×
12BelkFashion & Accessoires9.03×
13Nothing Bundt CakesFood & Beverages5.71×
14J. C. PenneyShopping4.24×
15Hobby LobbyHome & Garden3.63×
16Dollar TreeShopping3.14×
17Macy'sShopping3.02×
18Heart (novel)Literature2.98×
19Kohl'sShopping2.95×
20GodPolitics & Society2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cato Fashions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cato Fashions audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
Community OrientationOPEN1.88×
Price SensitivityPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cato Fashions audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
PatriotismCONSERVATISM0.96×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cato Fashions's target market in United States?

Cato Fashions's target market in United States covers an estimated 1,770,066 people, concentrated in Texas and North Carolina.

02

What is the gender split and age of Cato Fashions customers?

86.3% of the Cato Fashions audience are female, 13.7% are male, with an average age of 42.0 years.

03

Which brands do Cato Fashions fans like most?

Cato Fashions fans show strongest brand affinity for Hajime no Ippo (460.13×), Arrows in Action (560.37×), and The Summer Set (560.37×) over the country average.

04

Where do Cato Fashions fans live in United States?

Cato Fashions fans in United States are most concentrated in Texas (reach ~300K), North Carolina (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cato Fashions fans also like?

Beyond Cato Fashions itself, the audience over-indexes on Arrows in Action (560.37×), The Summer Set (560.37×), Games We Play (560.37×), and Against the Current (149.88×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cato Fashions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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