Cato Fashions Audience in United States

Cato Fashions logo

Cato Fashions has an estimated audience of 1,728,093 people in United States. 86.3% are female, 13.7% are male, average age 42.0. Top regions: Texas, North Carolina, Georgia. Top brand affinities: Hajime no Ippo, The Summer Set, Arrows in Action, Games We Play, Against the Current.

The average Cato Fashions fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, Georgia. Top brand affinities include Hajime no Ippo, The Summer Set, Arrows in Action, with strongest over-indexing on Hajime no Ippo (460.13× the country average). Demographically, the Cato Fashions audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Apparel

Demographics of Cato Fashions fans

Demographic split for Cato Fashions audience in United States
MetricValue
Female86.3%
Male13.7%
Average age42.0
Estimated audience size1,728,093

Audience persona

The typical Cato Fashions fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Hajime no Ippo.

Top regions in United States

Top regions ranked by reach for Cato Fashions in United States
RegionReachAffinity
Texas285,5591.92×
North Carolina123,3672.37×
Georgia119,1002.24×
Florida87,0270.74×
Tennessee83,5182.41×
Louisiana75,7683.4×
South Carolina75,7482.91×
Alabama72,8133.02×
Mississippi67,5214.74×
Ohio63,2061.19×
Virginia58,1081.38×
Missouri52,9351.9×
Oklahoma48,4132.52×
Arkansas46,2703.25×
Michigan44,1240.98×
Kentucky43,7822.02×
Indiana39,8221.26×
Illinois28,5760.5×
Iowa21,6231.52×
New Mexico16,8811.95×
Kansas16,3651.2×
West Virginia16,0592×
Arizona12,9340.37×
Pennsylvania11,6140.2×
Maryland11,0000.37×
Nebraska10,4831.21×
Colorado9,2940.34×
New York8,7820.09×
California7,9250.04×
New Jersey4,7570.11×
Delaware4,0600.85×
Minnesota2,9100.12×
Wisconsin2,5100.1×
Washington2,2730.07×
South Dakota2,1710.54×
Nevada1,5830.09×
Massachusetts1,4980.04×
Oregon1,0640.05×
Washington, District of Columbia9910.19×
Connecticut9850.06×
Utah8380.05×
Idaho4980.06×
North Dakota4590.13×
Wyoming3520.14×
Maine3460.06×
Montana3330.07×
New Hampshire2990.04×
Rhode Island2970.05×
Hawaii2380.03×
Alaska1960.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cato Fashions audience
BrandAffinityCategory
Hajime no Ippo460.13×Literature
The Summer Set560.37×Music & Radio
Arrows in Action560.37×Music & Radio
Games We Play560.37×Music & Radio
Against the Current149.88×Music & Radio
Ashley Stewart36.85×Fashion & Accessoires
Torrid16.04×Fashion & Accessoires
Maurices11.54×Fashion & Accessoires
Belk9.03×Fashion & Accessoires
Avenue Plus Size Clothing46.04×Fashion & Accessoires
Hobby Lobby3.63×Home & Garden
J. C. Penney4.24×Shopping
Woman Within16.97×Fashion & Accessoires
Kohl's2.95×Shopping
Dollar Tree3.14×Shopping
Nothing Bundt Cakes5.71×Food & Beverages
Macy's3.02×Shopping
Catherines Plus Sizes22.87×Shopping
God2.78×Politics & Society
Heart (novel)2.98×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cato Fashions audience
TraitClusterScore
Luxury OrientationPREMIUM5.28
Price SensitivityPREMIUM2.08
CreativityOPEN1.49
Community OrientationOPEN1.49
Family OrientationCONSERVATISM1.49
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Cato Fashions
CountryShare
United States97.4%
China0.5%
United Kingdom0.4%

See Cato Fashions audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Cato Fashions have in United States?

Cato Fashions has an estimated audience of 1,728,093 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of Cato Fashions fans?

86.3% of Cato Fashions fans are female, 13.7% are male, with an average age of 42.0 years.

Which brands do Cato Fashions fans like most?

Cato Fashions fans show strongest brand affinity for Hajime no Ippo (460.13×), The Summer Set (560.37×), and Arrows in Action (560.37×) over the country average.

Where do Cato Fashions fans live in United States?

Cato Fashions fans in United States are most concentrated in Texas (reach 285,559), North Carolina (reach 123,367), and Georgia (reach 119,100). These three regions account for the largest share of the active audience.

What other brands do Cato Fashions fans also like?

Beyond Cato Fashions itself, the audience over-indexes on The Summer Set (560.37×), Arrows in Action (560.37×), Games We Play (560.37×), and Against the Current (149.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cato Fashions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.