Rainbow Shop Audience in United States

Rainbow Shop logo

Rainbow Shop has an estimated audience of 1,968,514 people in United States. 59.0% are female, 41.0% are male, average age 32.2. Top regions: New York, Florida, Texas. Top brand affinities: Citi Trends, PSV Eindhoven, Lederhosen, Sister Sledge, Bank for International Settlements.

The average Rainbow Shop fan in United States is 32.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Citi Trends, PSV Eindhoven, Lederhosen, with strongest over-indexing on Citi Trends (82.45× the country average). Demographically, the Rainbow Shop audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Apparel

Demographics of Rainbow Shop fans

Demographic split for Rainbow Shop audience in United States
MetricValue
Female59.0%
Male41.0%
Average age32.2
Estimated audience size1,968,514

Audience persona

The typical Rainbow Shop fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Citi Trends.

Top regions in United States

Top regions ranked by reach for Rainbow Shop in United States
RegionReachAffinity
New York342,9443.12×
Florida204,3531.53×
Texas149,5030.88×
Georgia136,1192.24×
New Jersey124,4892.49×
North Carolina114,9191.94×
Maryland114,0713.37×
Pennsylvania98,5391.49×
Ohio96,4691.59×
Illinois82,7011.26×
Virginia82,6771.72×
Louisiana67,1032.64×
California65,9350.3×
Michigan60,8681.18×
South Carolina52,2471.76×
Tennessee50,7601.29×
Alabama43,3471.58×
Connecticut38,3401.94×
Missouri37,6141.19×
Indiana34,9550.97×
Massachusetts31,2690.81×
Mississippi29,7881.84×
Kentucky26,5271.07×
Nevada21,4041.12×
Wisconsin16,6620.56×
Minnesota16,0240.57×
Arizona13,1560.33×
Washington, District of Columbia12,9602.19×
Rhode Island12,3271.97×
Arkansas11,9230.74×
Delaware11,4242.1×
Colorado8,9450.29×
Kansas4,9920.32×
New Mexico4,3620.44×
Oklahoma4,0450.19×
Washington3,8320.1×
West Virginia2,5670.28×
Iowa2,3300.14×
Oregon1,8020.08×
New Hampshire1,5460.2×
North Dakota1,4060.35×
Utah1,3550.08×
Nebraska1,3080.13×
Maine1,0030.14×
Hawaii7150.08×
Idaho4440.04×
South Dakota3610.08×
Vermont3410.1×
Montana3000.06×
Alaska2550.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rainbow Shop audience
BrandAffinityCategory
Citi Trends82.45×Shopping
PSV Eindhoven130.84×Sports
Lederhosen134.23×Fashion & Accessoires
Sister Sledge109.1×Music & Radio
Bank for International Settlements101.54×Politics & Society
E.Leclerc51.03×Shopping
Planet Fitness4.52×Sports
Back to the Future15.78×Movies & TV
Key Food20×Shopping
Kitchenware5.55×Home & Garden
Feyenoord41.96×Sports
7-Eleven5.06×Shopping
Natural skin care5.84×Beauty & Wellness
CC cream11.14×Beauty & Wellness
Fast food2.98×Food & Beverages
Tory Burch6.14×Fashion & Accessoires
Eyelash extensions5.57×Beauty & Wellness
IKEA3.41×Home & Garden
Michael Kors6.38×Fashion & Accessoires
Online food ordering5.38×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rainbow Shop audience
TraitClusterScore
Luxury OrientationPREMIUM3.19
Quality AwarenessPREMIUM2.92
Price SensitivityPREMIUM2.3
Convenience OrientationPREMIUM2.09
Design AffinityPREMIUM2
Pet OwnershipJOY1.78

Worldwide distribution

Worldwide audience distribution share by country for Rainbow Shop
CountryShare
United States95.5%
Germany0.7%
Italy0.6%

See Rainbow Shop audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Rainbow Shop have in United States?

Rainbow Shop has an estimated audience of 1,968,514 people in United States, concentrated in New York and Florida.

What is the gender split and age of Rainbow Shop fans?

59.0% of Rainbow Shop fans are female, 41.0% are male, with an average age of 32.2 years.

Which brands do Rainbow Shop fans like most?

Rainbow Shop fans show strongest brand affinity for Citi Trends (82.45×), PSV Eindhoven (130.84×), and Lederhosen (134.23×) over the country average.

Where do Rainbow Shop fans live in United States?

Rainbow Shop fans in United States are most concentrated in New York (reach 342,944), Florida (reach 204,353), and Texas (reach 149,503). These three regions account for the largest share of the active audience.

What other brands do Rainbow Shop fans also like?

Beyond Rainbow Shop itself, the audience over-indexes on PSV Eindhoven (130.84×), Lederhosen (134.23×), Sister Sledge (109.1×), and Bank for International Settlements (101.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.