Rainbow Shop Audience in United States
Rainbow Shop has an estimated audience of 1,968,514 people in United States. 59.0% are female, 41.0% are male, average age 32.2. Top regions: New York, Florida, Texas. Top brand affinities: GILT, Lulu 黃路梓茵, Dog breed, Natural rubber, Hampton University.
The average Rainbow Shop fan in United States is 32.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include GILT, Lulu 黃路梓茵, Dog breed, with strongest over-indexing on GILT (134.23× the country average). Demographically, the Rainbow Shop audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Apparel
Demographics of Rainbow Shop fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 32.2 |
| Estimated audience size | 1,968,514 |
Audience persona
The typical Rainbow Shop fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for GILT.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 342,944 | 3.12× |
| Florida | 204,353 | 1.53× |
| Texas | 149,503 | 0.88× |
| Georgia | 136,119 | 2.24× |
| New Jersey | 124,489 | 2.49× |
| North Carolina | 114,919 | 1.94× |
| Maryland | 114,071 | 3.37× |
| Pennsylvania | 98,539 | 1.49× |
| Ohio | 96,469 | 1.59× |
| Illinois | 82,701 | 1.26× |
| Virginia | 82,677 | 1.72× |
| Louisiana | 67,103 | 2.64× |
| California | 65,935 | 0.3× |
| Michigan | 60,868 | 1.18× |
| South Carolina | 52,247 | 1.76× |
| Tennessee | 50,760 | 1.29× |
| Alabama | 43,347 | 1.58× |
| Connecticut | 38,340 | 1.94× |
| Missouri | 37,614 | 1.19× |
| Indiana | 34,955 | 0.97× |
| Massachusetts | 31,269 | 0.81× |
| Mississippi | 29,788 | 1.84× |
| Kentucky | 26,527 | 1.07× |
| Nevada | 21,404 | 1.12× |
| Wisconsin | 16,662 | 0.56× |
| Minnesota | 16,024 | 0.57× |
| Arizona | 13,156 | 0.33× |
| Washington, District of Columbia | 12,960 | 2.19× |
| Rhode Island | 12,327 | 1.97× |
| Arkansas | 11,923 | 0.74× |
| Delaware | 11,424 | 2.1× |
| Colorado | 8,945 | 0.29× |
| Kansas | 4,992 | 0.32× |
| New Mexico | 4,362 | 0.44× |
| Oklahoma | 4,045 | 0.19× |
| Washington | 3,832 | 0.1× |
| West Virginia | 2,567 | 0.28× |
| Iowa | 2,330 | 0.14× |
| Oregon | 1,802 | 0.08× |
| New Hampshire | 1,546 | 0.2× |
| North Dakota | 1,406 | 0.35× |
| Utah | 1,355 | 0.08× |
| Nebraska | 1,308 | 0.13× |
| Maine | 1,003 | 0.14× |
| Hawaii | 715 | 0.08× |
| Idaho | 444 | 0.04× |
| South Dakota | 361 | 0.08× |
| Vermont | 341 | 0.1× |
| Montana | 300 | 0.06× |
| Alaska | 255 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GILT | 134.23× | Shopping |
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Dog breed | 3.08× | Pets & Animals |
| Natural rubber | 4.1× | Cars & Mobility |
| Hampton University | 20.63× | Business & Career |
| Whataburger | 3× | Food & Beverages |
| Mothercare | 4.25× | Kids & Family |
| Isometric exercise | 9.33× | Sports |
| Sultan Qaboos University | 109.1× | Business & Career |
| JDSU | 3.08× | Business & Career |
| Voltron: Legendary Defender | 15.78× | Movies & TV |
| Home equity | 1.88× | Home & Garden |
| Elsword | 15.38× | Games |
| South Asian cuisine | 7.52× | Food & Beverages |
| English literature | 5.73× | Literature |
| Home staging | 4.23× | Home & Garden |
| Nebraska Cornhuskers football | 2.75× | Sports |
| Colorado River | 4.89× | Travel & Leisure |
| Tierra Cali | 4.96× | Travel & Leisure |
| Charlamagne Tha God | 5.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.19 |
| Quality Awareness | PREMIUM | 2.92 |
| Price Sensitivity | PREMIUM | 2.3 |
| Convenience Orientation | PREMIUM | 2.09 |
| Design Affinity | PREMIUM | 2 |
| Pet Ownership | JOY | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.5% |
| Germany | 0.7% |
| Italy | 0.6% |
See Rainbow Shop audiences in other countries
More Apparel audiences in United States
- Altar'd State (4,684,120)
- J.Jill (3,412,249)
- Citi Trends (3,393,762)
- Tuckernuck (2,110,183)
- Paperless Post (1,843,217)
Frequently asked questions
How many fans does Rainbow Shop have in United States?
Rainbow Shop has an estimated audience of 1,968,514 people in United States, concentrated in New York and Florida.
What is the gender split and age of Rainbow Shop fans?
59.0% of Rainbow Shop fans are female, 41.0% are male, with an average age of 32.2 years.
Which brands do Rainbow Shop fans like most?
Rainbow Shop fans show strongest brand affinity for GILT (134.23×), Lulu 黃路梓茵 (20×), and Dog breed (3.08×) over the country average.
Where do Rainbow Shop fans live in United States?
Rainbow Shop fans in United States are most concentrated in New York (reach 342,944), Florida (reach 204,353), and Texas (reach 149,503). These three regions account for the largest share of the active audience.
What other brands do Rainbow Shop fans also like?
Beyond Rainbow Shop itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Dog breed (3.08×), Natural rubber (4.1×), and Hampton University (20.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rainbow Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.