Rascasse Audience Intelligence

Rainbow Shop Target Market in United States

A data profile of the people who buy, follow and care about Rainbow Shop in United States — modelled from more than twelve digital signal sources. Rainbow Shop has an estimated audience of 2,092,744 people in United States.

#5among Apparel in United States#1405among Brand in United States#247in Shopping

The average Rainbow Shop fan in United States is 32.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include Citi Trends, Lederhosen, Sister Sledge, with strongest over-indexing on Citi Trends (128.23× the country average).

Demographically, the Rainbow Shop audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rainbow Shop fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Citi Trends.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rainbow Shop profile in United States.

Audience size
2.1M
in United States
Gender
59.0%♀
41.0% male
Age
32.2
average years
Country rank
#13743
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rainbow Shop

59.0% are female, 41.0% are male, average age 32.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Rainbow Shop audience in United States
MetricValue
Female59.0%
Male41.0%
Average age32.2
Estimated audience size2,092,744
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Rainbow Shop audience in United States
Age bracketShare%
16-1940%
20-2919%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Rainbow Shop audience comes from United States.

Worldwide audience distribution share by country for Rainbow Shop
CountryShare
United States95.7%
Germany0.6%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rainbow Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Rainbow Shop customers by region in United States
#RegionReachAffinity×
01Maryland~100K3.21×
02New York~300K3.08×
03Louisiana~60K2.55×
04Georgia~100K2.45×
05New Jersey~100K2.42×
06Delaware~10K2.19×
07Washington, District of Columbia~10K2.06×
08Mississippi~30K1.96×
09Rhode Island~10K1.94×
10North Carolina~100K1.87×
11Connecticut~30K1.69×
12Florida~200K1.65×
13South Carolina~50K1.60×
14Virginia~80K1.58×
15Alabama~40K1.51×
16Ohio~90K1.47×
17Pennsylvania~100K1.46×
18Tennessee~50K1.36×
19Missouri~40K1.34×
20Michigan~70K1.29×
21Nevada~20K1.24×
22Illinois~80K1.23×
23Indiana~40K1.06×
24Kentucky~30K1.02×
25Texas~200K0.98×
26Massachusetts~40K0.90×
27Vermont~3K0.80×
28Wyoming~2K0.77×
29Alaska~3K0.71×
30Minnesota~20K0.70×
31Montana~4K0.69×
32South Dakota~3K0.66×
33Arkansas~10K0.64×
34Idaho~6K0.58×
35Wisconsin~20K0.55×
36Arizona~20K0.54×
37Hawaii~4K0.52×
38New Mexico~5K0.49×
39Maine~3K0.45×
40West Virginia~3K0.38×
41Kansas~6K0.37×
42Nebraska~4K0.36×
43Utah~6K0.35×
44New Hampshire~3K0.35×
45Colorado~10K0.32×
46Oregon~7K0.30×
47California~60K0.29×
48Iowa~5K0.28×
49Oklahoma~6K0.26×
50Washington~7K0.18×
Fig. 06

Affinity by region

Affinity by region — Rainbow Shop, United States
0.18×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rainbow Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rainbow Shop audience
#·InterestCategoryAffinity×
01LederhosenFashion & Accessoires180.82×
02Sister SledgeMusic & Radio144.34×
03Bank for International SettlementsPolitics & Society134.15×
04Citi TrendsShopping128.23×
05George EzraMusic & Radio61.09×
06E.LeclercShopping38.36×
07Pret a MangerFood & Beverages23.53×
08WoolworthsShopping22.87×
09Key FoodShopping20.00×
10Superdry.Fashion & Accessoires19.46×
11The HivesMusic & Radio17.62×
12ZumiezSports12.10×
13CC creamBeauty & Wellness11.77×
14BB creamBeauty & Wellness11.31×
15Obsessed (2009 film)Movies & TV8.35×
16Artificial nailsBeauty & Wellness7.10×
177-ElevenShopping5.55×
18Summer vacationTravel & Leisure5.55×
19IKEAHome & Garden5.02×
20NordstromShopping3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rainbow Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rainbow Shop audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.18×
Price SensitivityPREMIUM2.87×
Quality AwarenessPREMIUM2.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rainbow Shop audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
IndividualismJOY0.84×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rainbow Shop's target market in United States?

Rainbow Shop's target market in United States covers an estimated 2,092,744 people, concentrated in New York and Florida.

02

What is the gender split and age of Rainbow Shop customers?

59.0% of the Rainbow Shop audience are female, 41.0% are male, with an average age of 32.2 years.

03

Which brands do Rainbow Shop fans like most?

Rainbow Shop fans show strongest brand affinity for Citi Trends (128.23×), Lederhosen (180.82×), and Sister Sledge (144.34×) over the country average.

04

Where do Rainbow Shop fans live in United States?

Rainbow Shop fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rainbow Shop fans also like?

Beyond Rainbow Shop itself, the audience over-indexes on Lederhosen (180.82×), Sister Sledge (144.34×), Bank for International Settlements (134.15×), and IKEA (5.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Apparel audiences in United States

See Rainbow Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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