Rascasse Audience Intelligence

Zumiez Target Market in United States

Zumiez has an estimated audience of 4.9M people in United States.

#766among brands in United States#599in Sports

The average Zumiez fan in United States is 27.1 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Streetwear Shop, Skateboarder (magazine), Apartment hotel, with strongest over-indexing on Streetwear Shop (19.72× the country average).

Demographically, the Zumiez audience skews balanced with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Zumiez fan in United States is balanced, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Streetwear Shop.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in United States
Gender
45.0%♀
55.0% male
Age
27.1
average years
Country rank
#6947
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Zumiez

45.0% are female, 55.0% are male, average age 27.1.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Zumiez audience in United States
MetricValue
Female45.0%
Male55.0%
Average age27.1
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Zumiez audience in United States
Age bracketShare%
16-2456%
25-3424%
35-4411%
45-546%
55+2%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Zumiez audience comes from United States.

Worldwide audience distribution share by country for Zumiez
CountryShare
United States84.5%
Canada8.0%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zumiez customers by region in United States
#RegionReachAffinity×
01Utah~100K2.14×
02California~1M1.89×
03Hawaii~40K1.85×
04Oregon~100K1.82×
05Washington~200K1.76×
06Nevada~80K1.74×
07Idaho~50K1.71×
08New Mexico~50K1.69×
09Colorado~100K1.59×
10Arizona~200K1.41×
11Alaska~10K1.40×
12Montana~20K1.28×
13Texas~400K1.23×
14Wyoming~9K1.03×
15Illinois~200K1.02×
16North Dakota~10K1.01×
17Minnesota~80K0.99×
18New York~300K0.97×
19Georgia~200K0.96×
20Oklahoma~60K0.95×
21Florida~300K0.90×
22North Carolina~100K0.90×
23Virginia~100K0.90×
24Delaware~10K0.89×
25Connecticut~50K0.87×
26New Hampshire~20K0.87×
27New Jersey~100K0.83×
28Tennessee~90K0.83×
29Wisconsin~70K0.83×
30Indiana~80K0.78×
31Maryland~70K0.78×
32South Dakota~10K0.78×
33Rhode Island~10K0.77×
34Pennsylvania~100K0.75×
35Michigan~100K0.72×
36South Carolina~60K0.72×
37Iowa~30K0.71×
38Vermont~6K0.69×
39Missouri~60K0.68×
40Kansas~30K0.68×
41Ohio~100K0.67×
42Nebraska~20K0.67×
43Maine~10K0.67×
44Massachusetts~70K0.66×
45West Virginia~20K0.66×
46Kentucky~40K0.65×
47Alabama~50K0.63×
48Louisiana~40K0.63×
49Mississippi~30K0.60×
50Arkansas~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Zumiez, United States
0.57×1.00×2.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zumiez audience vs. the country average
#·InterestCategoryAffinity×
01Streetwear ShopFashion & Accessoires19.72×
02Skateboarder (magazine)Sports14.12×
03Apartment hotelTravel & Leisure12.66×
04Rainbow ShopShopping12.10×
05SkateparkSports6.24×
06Polo Ralph LaurenFashion & Accessoires5.87×
07CarharttFashion & Accessoires4.89×
08Funny VideosInternet & Social Media4.42×
09DeviantArtInternet & Social Media4.37×
10NBA TVSports3.75×
11Sneaker collectingFashion & Accessoires3.68×
12Los Angeles LakersSports3.59×
13Oklahoma City ThunderSports3.51×
14Golden State WarriorsSports3.32×
15NBA playoffsSports3.05×
16College basketballSports2.95×
17LeBron JamesSports2.15×
18NBASports1.80×
19FIFA World CupSports1.70×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zumiez audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zumiez audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.66×
Luxury OrientationPREMIUM1.42×
Urban LifestyleOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zumiez audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
Convenience OrientationPREMIUM0.54×
CreativityOPEN0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Zumiez over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/zumiez-11214” · Methodology