Rascasse Audience Intelligence

Zumiez Target Market in United States

A data profile of the people who buy, follow and care about Zumiez in United States — modelled from more than twelve digital signal sources. Zumiez has an estimated audience of 5,263,587 people in United States.

#651among Brand in United States#546in Sports

The average Zumiez fan in United States is 26.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Streetwear Shop, Skateboarder (magazine), Los Angeles Lakers, with strongest over-indexing on Streetwear Shop (19.72× the country average).

Demographically, the Zumiez audience skews balanced with an average age of 26.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zumiez fan in United States is balanced, around 26.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Streetwear Shop.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zumiez profile in United States.

Audience size
5.3M
in United States
Gender
45.0%♀
55.0% male
Age
26.3
average years
Country rank
#6372
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zumiez

45.0% are female, 55.0% are male, average age 26.3.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Zumiez audience in United States
MetricValue
Female45.0%
Male55.0%
Average age26.3
Estimated audience size5,263,587
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the Zumiez audience in United States
Age bracketShare%
16-1956%
20-2924%
30-3911%
40-496%
50+2%
Fig. 04

Worldwide distribution

83.7%

of the worldwide Zumiez audience comes from United States.

Worldwide audience distribution share by country for Zumiez
CountryShare
United States83.7%
Canada6.9%
Japan1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zumiez audience in United States is strongest.

Fig. 05

Top regions by affinity

Zumiez customers by region in United States
#RegionReachAffinity×
01Utah~100K2.14×
02California~1M1.89×
03Hawaii~40K1.85×
04Oregon~100K1.82×
05Washington~200K1.76×
06Nevada~90K1.74×
07Idaho~40K1.71×
08New Mexico~40K1.69×
09Colorado~100K1.59×
10Arizona~100K1.41×
11Alaska~20K1.40×
12Montana~20K1.28×
13Texas~500K1.23×
14Wyoming~8K1.03×
15Illinois~200K1.02×
16North Dakota~10K1.01×
17Minnesota~70K0.99×
18New York~300K0.97×
19Georgia~200K0.96×
20Oklahoma~50K0.95×
21Florida~300K0.90×
22North Carolina~100K0.90×
23Virginia~100K0.90×
24Delaware~10K0.89×
25Connecticut~40K0.87×
26New Hampshire~20K0.87×
27New Jersey~100K0.83×
28Tennessee~90K0.83×
29Wisconsin~60K0.83×
30Indiana~70K0.78×
31Maryland~70K0.78×
32South Dakota~9K0.78×
33Rhode Island~10K0.77×
34Pennsylvania~100K0.75×
35Michigan~100K0.72×
36South Carolina~60K0.72×
37Iowa~30K0.71×
38Missouri~60K0.68×
39Kansas~30K0.68×
40Ohio~100K0.67×
41Nebraska~20K0.67×
42Maine~10K0.67×
43Massachusetts~70K0.66×
44West Virginia~20K0.66×
45Kentucky~40K0.65×
46Alabama~50K0.63×
47Louisiana~40K0.63×
48Mississippi~30K0.60×
49Arkansas~20K0.57×
50Washington, District of Columbia~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Zumiez, United States
0.42×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zumiez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zumiez audience
#·InterestCategoryAffinity×
01Streetwear ShopFashion & Accessoires19.72×
02Skateboarder (magazine)Sports14.12×
03Apartment hotelTravel & Leisure12.66×
04Rainbow ShopShopping12.10×
05SkateparkSports6.24×
06Polo Ralph LaurenFashion & Accessoires5.87×
07CarharttFashion & Accessoires4.89×
08Funny VideosInternet & Social Media4.42×
09DeviantArtInternet & Social Media4.37×
10Sneaker collectingFashion & Accessoires3.68×
11Los Angeles LakersSports3.59×
12Oklahoma City ThunderSports3.51×
13Golden State WarriorsSports3.32×
14LeBron JamesSports3.16×
15NBA playoffsSports3.05×
16College basketballSports2.95×
17KPop Demon HuntersMovies & TV2.57×
18NBASports1.80×
19Rock musicMusic & Radio1.59×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zumiez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zumiez audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.66×
Luxury OrientationPREMIUM1.42×
Urban LifestyleOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zumiez audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
Convenience OrientationPREMIUM0.54×
CreativityOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zumiez's target market in United States?

Zumiez's target market in United States covers an estimated 5,263,587 people, concentrated in California and Texas.

02

What is the gender split and age of Zumiez customers?

45.0% of the Zumiez audience are female, 55.0% are male, with an average age of 26.3 years.

03

Which brands do Zumiez fans like most?

Zumiez fans show strongest brand affinity for Streetwear Shop (19.72×), Skateboarder (magazine) (14.12×), and Los Angeles Lakers (3.59×) over the country average.

04

Where do Zumiez fans live in United States?

Zumiez fans in United States are most concentrated in California (reach ~1M), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zumiez fans also like?

Beyond Zumiez itself, the audience over-indexes on Skateboarder (magazine) (14.12×), Los Angeles Lakers (3.59×), DeviantArt (4.37×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Zumiez audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zumiez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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