Zumiez Audience in United States

Zumiez logo

Zumiez has an estimated audience of 5,177,870 people in United States. 45.0% are female, 55.0% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: Streetwear Shop, Los Angeles Lakers, Golden State Warriors, Movies, DeviantArt.

The average Zumiez fan in United States is 26.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Streetwear Shop, Los Angeles Lakers, Golden State Warriors, with strongest over-indexing on Streetwear Shop (19.72× the country average). Demographically, the Zumiez audience skews balanced with an average age of 26.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Zumiez fans

Demographic split for Zumiez audience in United States
MetricValue
Female45.0%
Male55.0%
Average age26.3
Estimated audience size5,177,870

Audience persona

The typical Zumiez fan in United States is balanced, around 26.3 years old, with strong Sustainability tendencies and a notable affinity for Streetwear Shop.

Top regions in United States

Top regions ranked by reach for Zumiez in United States
RegionReachAffinity
California1,239,8112.18×
Texas561,9171.26×
Florida308,5320.88×
New York280,3270.97×
Washington200,3751.93×
Illinois180,0421.04×
Arizona158,7701.5×
Georgia150,4290.94×
North Carolina142,2010.91×
Pennsylvania133,0710.76×
Colorado125,5211.54×
Oregon112,7301.9×
Virginia106,9180.85×
New Jersey105,2840.8×
Utah103,7792.24×
Ohio103,0830.65×
Michigan96,1470.71×
Nevada90,6191.81×
Tennessee85,5240.82×
Indiana74,9240.79×
Minnesota74,8831.01×
Maryland69,4970.78×
Massachusetts68,1320.67×
Wisconsin64,3700.83×
Missouri56,6070.68×
South Carolina55,7260.72×
Oklahoma53,9320.94×
Idaho45,0321.73×
Hawaii43,7021.96×
Connecticut43,4710.84×
New Mexico43,3101.67×
Louisiana40,7480.61×
Alabama40,7280.56×
Kentucky38,9440.6×
Iowa28,8250.68×
Kansas28,2140.69×
Mississippi23,0080.54×
Arkansas22,7760.53×
Montana18,0081.25×
New Hampshire16,9280.83×
Nebraska16,5770.64×
West Virginia15,5830.65×
Alaska13,6171.23×
Rhode Island12,5220.76×
Maine11,4050.61×
Delaware11,2690.79×
North Dakota10,3060.97×
South Dakota8,5880.72×
Wyoming7,6511×
Vermont5,9640.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zumiez audience
BrandAffinityCategory
Streetwear Shop19.72×Fashion & Accessoires
Los Angeles Lakers3.59×Sports
Golden State Warriors3.32×Sports
Movies1.51×Movies & TV
DeviantArt4.37×Internet & Social Media
Apartment hotel12.66×Travel & Leisure
Sneaker collecting3.68×Fashion & Accessoires
Oklahoma City Thunder3.51×Sports
KPop Demon Hunters2.57×Movies & TV
NBA playoffs3.05×Sports
Funny Videos4.42×Internet & Social Media
Carhartt4.89×Fashion & Accessoires
Skatepark6.24×Sports
Skateboarder (magazine)14.12×Sports
NBA1.8×Sports
Rainbow Shop12.1×Shopping
College basketball2.95×Sports
New Balance3.22×Fashion & Accessoires
LeBron James3.16×Sports
Rock music1.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zumiez audience
TraitClusterScore
SustainabilityBALANCE4.19
LGBTQ+ IdentityOPEN2.29
Early Adopter MentalityPOWER1.94
Luxury OrientationPREMIUM1.68
Family OrientationCONSERVATISM1.36
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Zumiez
CountryShare
United States83.8%
Canada6.8%
Japan1.3%

See Zumiez audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Zumiez have in United States?

Zumiez has an estimated audience of 5,177,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Zumiez fans?

45.0% of Zumiez fans are female, 55.0% are male, with an average age of 26.3 years.

Which brands do Zumiez fans like most?

Zumiez fans show strongest brand affinity for Streetwear Shop (19.72×), Los Angeles Lakers (3.59×), and Golden State Warriors (3.32×) over the country average.

Where do Zumiez fans live in United States?

Zumiez fans in United States are most concentrated in California (reach 1,239,811), Texas (reach 561,917), and Florida (reach 308,532). These three regions account for the largest share of the active audience.

What other brands do Zumiez fans also like?

Beyond Zumiez itself, the audience over-indexes on Los Angeles Lakers (3.59×), Golden State Warriors (3.32×), Movies (1.51×), and DeviantArt (4.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zumiez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.