Rascasse Audience Intelligence

Pret a Manger Target Market in United States

A data profile of the people who buy, follow and care about Pret a Manger in United States — modelled from more than twelve digital signal sources. Pret a Manger has an estimated audience of 886,497 people in United States.

#2616among Brand in United States#1429in Food & Beverages

The average Pret a Manger fan in United States is 33.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Washington, District of Columbia.

Top brand affinities include drayton manor, Ladybird Books, Acme Markets, with strongest over-indexing on drayton manor (208.49× the country average).

Demographically, the Pret a Manger audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pret a Manger fan in United States is more female, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for drayton manor.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pret a Manger profile in United States.

Audience size
886K
in United States
Gender
61.6%♀
38.4% male
Age
33.1
average years
Country rank
#25654
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pret a Manger

61.6% are female, 38.4% are male, average age 33.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Pret a Manger audience in United States
MetricValue
Female61.6%
Male38.4%
Average age33.1
Estimated audience size886,497
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Pret a Manger audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3915%
40-4914%
50+12%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Pret a Manger audience comes from United States.

Worldwide audience distribution share by country for Pret a Manger
CountryShare
United Kingdom61.7%
United States10.1%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pret a Manger audience in United States is strongest.

Fig. 05

Top regions by affinity

Pret a Manger customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K22.75×
02New York~600K11.85×
03New Jersey~30K1.53×
04Illinois~40K1.32×
05Delaware~3K1.20×
06Pennsylvania~30K1.06×
07Maryland~10K0.95×
08Virginia~20K0.87×
09California~70K0.72×
10South Dakota~1K0.71×
11Alaska~1K0.71×
12North Dakota~1K0.70×
13Connecticut~6K0.65×
14Vermont~1K0.65×
15Montana~2K0.63×
16Massachusetts~10K0.57×
17Rhode Island~2K0.56×
18West Virginia~2K0.53×
19Maine~2K0.52×
20Hawaii~2K0.51×
21Idaho~2K0.50×
22New Hampshire~2K0.50×
23Mississippi~4K0.49×
24New Mexico~2K0.48×
25Nebraska~2K0.47×
26Arkansas~3K0.43×
27Washington~7K0.40×
28Oregon~4K0.40×
29Kansas~3K0.40×
30Utah~3K0.39×
31Iowa~3K0.39×
32Oklahoma~4K0.38×
33Nevada~3K0.38×
34Colorado~5K0.36×
35Minnesota~5K0.36×
36Louisiana~4K0.36×
37Kentucky~4K0.35×
38Alabama~4K0.34×
39North Carolina~9K0.33×
40South Carolina~4K0.33×
41Georgia~9K0.32×
42Tennessee~6K0.32×
43Missouri~5K0.32×
44Wisconsin~4K0.32×
45Florida~20K0.30×
46Arizona~6K0.30×
47Indiana~5K0.30×
48Ohio~8K0.28×
49Michigan~6K0.28×
50Texas~20K0.25×
Fig. 06

Affinity by region

Affinity by region — Pret a Manger, United States
0.25×1.00×22.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pret a Manger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pret a Manger audience
#·InterestCategoryAffinity×
01Slug and LettuceFood & Beverages250.37×
02drayton manorTravel & Leisure208.49×
03Ladybird BooksLiterature197.35×
04TrunkiFashion & Accessoires100.71×
05Luke's LobsterFood & Beverages39.93×
06Cadbury WorldTravel & Leisure32.06×
07Hickory FarmsShopping31.57×
08Rainbow ShopShopping23.53×
09Saint Thomas, U.S. Virgin IslandsTravel & Leisure22.71×
10Lisa VanderpumpMovies & TV20.60×
11Aer LingusTravel & Leisure20.19×
12Acme MarketsShopping19.18×
13Sur La TableShopping14.02×
14EatalyFood & Beverages13.40×
15Jillian Michaels (personal trainer)Movies & TV12.61×
16Blue Bottle Coffee CompanyFood & Beverages10.80×
17Stop & ShopShopping9.89×
18Sprouts Farmers MarketShopping5.66×
19Jack in the BoxFood & Beverages4.67×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pret a Manger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pret a Manger audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.29×
Luxury OrientationPREMIUM1.28×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pret a Manger audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.64×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pret a Manger's target market in United States?

Pret a Manger's target market in United States covers an estimated 886,497 people, concentrated in New York and California.

02

What is the gender split and age of Pret a Manger customers?

61.6% of the Pret a Manger audience are female, 38.4% are male, with an average age of 33.1 years.

03

Which brands do Pret a Manger fans like most?

Pret a Manger fans show strongest brand affinity for drayton manor (208.49×), Ladybird Books (197.35×), and Acme Markets (19.18×) over the country average.

04

Where do Pret a Manger fans live in United States?

Pret a Manger fans in United States are most concentrated in New York (reach ~600K), California (reach ~70K), and Washington, District of Columbia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pret a Manger fans also like?

Beyond Pret a Manger itself, the audience over-indexes on Ladybird Books (197.35×), Acme Markets (19.18×), Slug and Lettuce (250.37×), and Rainbow Shop (23.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pret a Manger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pret a Manger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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