Pret a Manger Audience in United States

Pret a Manger logo

Pret a Manger has an estimated audience of 895,349 people in United States. 61.6% are female, 38.4% are male, average age 33.1. Top regions: New York, California, Washington, District of Columbia. Top brand affinities: drayton manor, Ladybird Books, Slug and Lettuce, Acme Markets, Rainbow Shop.

The average Pret a Manger fan in United States is 33.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Washington, District of Columbia. Top brand affinities include drayton manor, Ladybird Books, Slug and Lettuce, with strongest over-indexing on drayton manor (208.49× the country average). Demographically, the Pret a Manger audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Pret a Manger fans

Demographic split for Pret a Manger audience in United States
MetricValue
Female61.6%
Male38.4%
Average age33.1
Estimated audience size895,349

Audience persona

The typical Pret a Manger fan in United States is more female, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for drayton manor.

Top regions in United States

Top regions ranked by reach for Pret a Manger in United States
RegionReachAffinity
New York539,92710.79×
California96,0140.98×
Washington, District of Columbia48,68518.09×
Illinois43,6701.46×
New Jersey38,9451.71×
Pennsylvania33,3431.11×
Texas25,3000.33×
Florida23,0600.38×
Virginia22,4711.03×
Maryland16,8901.1×
Massachusetts13,2850.75×
Georgia10,9000.4×
North Carolina10,7460.4×
Washington9,0390.5×
Ohio8,5060.31×
Connecticut7,2630.81×
Michigan6,6620.28×
Colorado5,9220.42×
Arizona5,6990.31×
Tennessee5,5880.31×
Minnesota4,9830.39×
Oregon4,5620.44×
Indiana4,3850.27×
Missouri4,0730.28×
Wisconsin3,9710.29×
South Carolina3,7930.28×
Delaware3,5201.43×
Nevada3,0570.35×
Utah2,9880.37×
Kentucky2,8290.25×
Alabama2,5140.2×
Louisiana2,2830.2×
Oklahoma2,0740.21×
Kansas2,0270.29×
Iowa1,7150.23×
Arkansas1,6380.22×
Rhode Island1,3660.48×
Hawaii1,2900.34×
Maine1,2580.39×
New Hampshire1,2420.35×
Mississippi1,0490.14×
Idaho1,0340.23×
Nebraska9630.21×
New Mexico9460.21×
West Virginia8810.21×
Vermont6890.44×
Montana4800.19×
Alaska4470.23×
South Dakota2560.12×
North Dakota2500.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pret a Manger audience
BrandAffinityCategory
drayton manor208.49×Travel & Leisure
Ladybird Books197.35×Literature
Slug and Lettuce250.37×Food & Beverages
Acme Markets19.18×Shopping
Rainbow Shop23.53×Shopping
Trunki100.71×Fashion & Accessoires
Stop & Shop9.89×Shopping
Aer Lingus20.19×Travel & Leisure
Sur La Table14.02×Shopping
Hickory Farms31.57×Shopping
Luke's Lobster39.93×Food & Beverages
Sprouts Farmers Market5.66×Shopping
Eataly13.4×Food & Beverages
Lisa Vanderpump20.6×Movies & TV
Jillian Michaels (personal trainer)12.61×Movies & TV
Jack in the Box4.67×Food & Beverages
Blue Bottle Coffee Company10.8×Food & Beverages
Food1.65×Food & Beverages
Cadbury World32.06×Travel & Leisure
Saint Thomas, U.S. Virgin Islands22.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pret a Manger audience
TraitClusterScore
Design AffinityPREMIUM2.31
Convenience OrientationPREMIUM2.17
Luxury OrientationPREMIUM2.07
IndulgenceJOY1.92
TravellingTHRILL1.63
Early Adopter MentalityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Pret a Manger
CountryShare
United Kingdom60.0%
United States10.7%
France9.1%

See Pret a Manger audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pret a Manger have in United States?

Pret a Manger has an estimated audience of 895,349 people in United States, concentrated in New York and California.

What is the gender split and age of Pret a Manger fans?

61.6% of Pret a Manger fans are female, 38.4% are male, with an average age of 33.1 years.

Which brands do Pret a Manger fans like most?

Pret a Manger fans show strongest brand affinity for drayton manor (208.49×), Ladybird Books (197.35×), and Slug and Lettuce (250.37×) over the country average.

Where do Pret a Manger fans live in United States?

Pret a Manger fans in United States are most concentrated in New York (reach 539,927), California (reach 96,014), and Washington, District of Columbia (reach 48,685). These three regions account for the largest share of the active audience.

What other brands do Pret a Manger fans also like?

Beyond Pret a Manger itself, the audience over-indexes on Ladybird Books (197.35×), Slug and Lettuce (250.37×), Acme Markets (19.18×), and Rainbow Shop (23.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pret a Manger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.