Rascasse Audience Intelligence

Jillian Michaels (personal trainer) Audience in United States

A data profile of the people who buy, follow and care about Jillian Michaels (personal trainer) in United States — modelled from more than twelve digital signal sources. Jillian Michaels (personal trainer) has an estimated audience of 3,122,362 people in United States.

#26among TV personality in United States#1480among Person in United States#1280in Movies & TV

The average Jillian Michaels (personal trainer) fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Lights (musician), Hogwarts Legacy, with strongest over-indexing on Harry Potter (18.86× the country average).

Demographically, the Jillian Michaels (personal trainer) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jillian Michaels (personal trainer) fan in United States is more female, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jillian Michaels (personal trainer) profile in United States.

Audience size
3.1M
in United States
Gender
65.0%♀
35.0% male
Age
36.8
average years
Country rank
#9967
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jillian Michaels (personal trainer) fans

65.0% are female, 35.0% are male, average age 36.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Jillian Michaels (personal trainer) audience in United States
MetricValue
Female65.0%
Male35.0%
Average age36.8
Estimated audience size3,122,362
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Jillian Michaels (personal trainer) audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Jillian Michaels (personal trainer) audience comes from United States.

Worldwide audience distribution share by country for Jillian Michaels (personal trainer)
CountryShare
United States57.3%
Canada6.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jillian Michaels (personal trainer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Jillian Michaels (personal trainer) fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K1.25×
02Idaho~20K1.19×
03Montana~10K1.17×
04Nebraska~20K1.16×
05Oregon~40K1.14×
06Pennsylvania~100K1.12×
07Colorado~50K1.11×
08Minnesota~50K1.10×
09New Hampshire~10K1.10×
10Missouri~50K1.08×
11Tennessee~60K1.06×
12Washington~60K1.06×
13Wisconsin~50K1.06×
14Connecticut~30K1.06×
15North Dakota~7K1.06×
16Michigan~80K1.05×
17Massachusetts~60K1.05×
18Utah~30K1.05×
19Kansas~20K1.01×
20Florida~200K1.00×
21Ohio~90K1.00×
22New Jersey~80K1.00×
23South Carolina~50K1.00×
24Maine~10K1.00×
25Washington, District of Columbia~9K1.00×
26Virginia~70K0.99×
27Iowa~20K0.99×
28West Virginia~10K0.99×
29Rhode Island~10K0.99×
30South Dakota~7K0.99×
31Illinois~100K0.98×
32North Carolina~90K0.98×
33Arizona~60K0.98×
34New York~200K0.97×
35Georgia~90K0.96×
36Oklahoma~30K0.96×
37Indiana~50K0.95×
38Delaware~8K0.95×
39Maryland~50K0.94×
40Alabama~40K0.94×
41Arkansas~20K0.93×
42Louisiana~40K0.92×
43Kentucky~30K0.91×
44California~300K0.90×
45Mississippi~20K0.90×
46New Mexico~10K0.88×
47Nevada~20K0.85×
48Alaska~6K0.85×
49Texas~200K0.84×
50Hawaii~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Jillian Michaels (personal trainer), United States
0.74×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jillian Michaels (personal trainer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jillian Michaels (personal trainer) audience
#·InterestCategoryAffinity×
01Bob Harper (personal trainer)Sports28.26×
02Harry PotterMovies & TV18.86×
03ClassPassSports16.04×
04Bench (weight training)Sports15.63×
05Indoor rowerSports11.16×
06Hogwarts LegacyGames9.95×
07Circuit trainingSports9.95×
08Lights (musician)Music & Radio7.63×
09Crossfit TrainingSports5.38×
10MyFitnessPalSports5.34×
11Bodybuilding & FitnessSports3.24×
12Planet FitnessSports2.94×
13LA FitnessSports2.64×
14MetabolismHealth2.47×
15Healthy habitsHealth2.35×
16AudienceBusiness & Career2.02×
17Social networking serviceTechnology & Electronics1.98×
18African-American musicMusic & Radio1.96×
19RedditInternet & Social Media1.74×
20TrainingSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jillian Michaels (personal trainer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jillian Michaels (personal trainer) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.42×
MindfulnessBALANCE1.47×
Healthy LifestyleBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jillian Michaels (personal trainer) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.03×
Early Adopter MentalityPOWER1.03×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jillian Michaels (personal trainer) have in United States?

Jillian Michaels (personal trainer) has an estimated audience of 3,122,362 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jillian Michaels (personal trainer) fans?

65.0% of Jillian Michaels (personal trainer) fans are female, 35.0% are male, with an average age of 36.8 years.

03

Which brands do Jillian Michaels (personal trainer) fans like most?

Jillian Michaels (personal trainer) fans show strongest brand affinity for Harry Potter (18.86×), Lights (musician) (7.63×), and Hogwarts Legacy (9.95×) over the country average.

04

Where do Jillian Michaels (personal trainer) fans live in United States?

Jillian Michaels (personal trainer) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jillian Michaels (personal trainer) fans also like?

Beyond Jillian Michaels (personal trainer) itself, the audience over-indexes on Lights (musician) (7.63×), Hogwarts Legacy (9.95×), Planet Fitness (2.94×), and Bench (weight training) (15.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jillian Michaels (personal trainer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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