Jillian Michaels (personal trainer) Audience in United States

Jillian Michaels (personal trainer) logo

Jillian Michaels (personal trainer) has an estimated audience of 3,033,300 people in United States. 65.0% are female, 35.0% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Lights (musician), Hogwarts Legacy, Planet Fitness, Bench (weight training).

The average Jillian Michaels (personal trainer) fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Lights (musician), Hogwarts Legacy, with strongest over-indexing on Harry Potter (18.86× the country average). Demographically, the Jillian Michaels (personal trainer) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Jillian Michaels (personal trainer) fans

Demographic split for Jillian Michaels (personal trainer) audience in United States
MetricValue
Female65.0%
Male35.0%
Average age36.8
Estimated audience size3,033,300

Audience persona

The typical Jillian Michaels (personal trainer) fan in United States is more female, around 36.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Jillian Michaels (personal trainer) in United States
RegionReachAffinity
California317,5300.95×
Texas226,9980.87×
Florida217,0201.06×
New York162,7040.96×
Pennsylvania117,7611.15×
Illinois99,3600.98×
Ohio98,5981.06×
North Carolina92,1301.01×
Georgia91,7320.98×
Michigan86,6271.09×
New Jersey81,7591.06×
Virginia72,2940.98×
Tennessee67,7611.11×
Massachusetts60,9871.02×
Washington60,584
Arizona59,2230.96×
Missouri56,1431.15×
Indiana56,0761.01×
Colorado52,1901.09×
South Carolina49,8151.09×
Wisconsin49,5101.08×
Minnesota47,8051.1×
Maryland42,4900.81×
Oregon39,0301.12×
Alabama38,3180.9×
Louisiana37,7420.96×
Kentucky35,4240.93×
Oklahoma34,0091.01×
Connecticut31,9151.05×
Utah28,3651.04×
Iowa26,1791.05×
Nevada25,7390.88×
Kansas24,8111.04×
Mississippi24,5900.98×
Arkansas23,5660.94×
Nebraska19,8861.31×
Idaho19,0681.25×
West Virginia13,7590.97×
New Hampshire12,5531.05×
New Mexico12,5240.82×
Montana10,3281.23×
Maine9,3260.86×
Hawaii9,2970.71×
Rhode Island9,0380.94×
Washington, District of Columbia7,4580.82×
Delaware7,2760.87×
South Dakota7,0781.01×
North Dakota6,206
Wyoming5,4241.21×
Alaska4,3180.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jillian Michaels (personal trainer) audience
BrandAffinityCategory
Harry Potter18.86×Movies & TV
Lights (musician)7.63×Music & Radio
Hogwarts Legacy9.95×Games
Planet Fitness2.94×Sports
Bench (weight training)15.63×Sports
ClassPass16.04×Sports
Crossfit Training5.38×Sports
Bob Harper (personal trainer)28.26×Sports
MyFitnessPal5.34×Sports
Social networking service1.98×Technology & Electronics
Circuit training9.95×Sports
Indoor rower11.16×Sports
African-American music1.96×Music & Radio
Audience2.02×Business & Career
Reddit1.74×Internet & Social Media
LA Fitness2.64×Sports
Training1.66×Sports
Healthy habits2.35×Health
Metabolism2.47×Health
Bodybuilding & Fitness3.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jillian Michaels (personal trainer) audience
TraitClusterScore
Healthy LifestyleBALANCE1.38
Family OrientationCONSERVATISM1.25
CreativityOPEN1.21
IndulgenceJOY1.19
MindfulnessBALANCE1.13
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Jillian Michaels (personal trainer)
CountryShare
United States57.1%
Canada6.0%
United Kingdom5.8%

See Jillian Michaels (personal trainer) audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Jillian Michaels (personal trainer) have in United States?

Jillian Michaels (personal trainer) has an estimated audience of 3,033,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Jillian Michaels (personal trainer) fans?

65.0% of Jillian Michaels (personal trainer) fans are female, 35.0% are male, with an average age of 36.8 years.

Which brands do Jillian Michaels (personal trainer) fans like most?

Jillian Michaels (personal trainer) fans show strongest brand affinity for Harry Potter (18.86×), Lights (musician) (7.63×), and Hogwarts Legacy (9.95×) over the country average.

Where do Jillian Michaels (personal trainer) fans live in United States?

Jillian Michaels (personal trainer) fans in United States are most concentrated in California (reach 317,530), Texas (reach 226,998), and Florida (reach 217,020). These three regions account for the largest share of the active audience.

What other brands do Jillian Michaels (personal trainer) fans also like?

Beyond Jillian Michaels (personal trainer) itself, the audience over-indexes on Lights (musician) (7.63×), Hogwarts Legacy (9.95×), Planet Fitness (2.94×), and Bench (weight training) (15.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jillian Michaels (personal trainer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.