Bodybuilding & Fitness Audience in United States
Bodybuilding & Fitness has an estimated audience of 15,709,093 people in United States. 44.0% are female, 56.0% are male, average age 34.7. Top brand affinities: Urban Outfitters, Home equity, Nebraska Cornhuskers football, UK garage, Jesse Plemons.
Top brand affinities include Urban Outfitters, Home equity, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (1.79× the country average). Demographically, the Bodybuilding & Fitness audience skews more male with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Sports · Type: Topic
Demographics of Bodybuilding & Fitness fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 34.7 |
| Estimated audience size | 15,709,093 |
Audience persona
The typical Bodybuilding & Fitness fan in United States is more male, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.79× | Shopping |
| Home equity | 1.67× | Home & Garden |
| Nebraska Cornhuskers football | 3× | Sports |
| UK garage | 3.99× | Music & Radio |
| Jesse Plemons | 2.34× | Movies & TV |
| JDSU | 2.07× | Business & Career |
| Jaws | 3.69× | Movies & TV |
| Staycation | 2.21× | Home & Garden |
| Home staging | 3.2× | Home & Garden |
| Queens College, City University of New York | 3.84× | Business & Career |
| Charlamagne Tha God | 4.6× | Movies & TV |
| Nipsey Hussle | 2.78× | Music & Radio |
| Acoustic music | 2.16× | Music & Radio |
| La Opinión | 3.35× | News |
| Berks County, Pennsylvania | 5.42× | Travel & Leisure |
| Grammarly | 1.97× | Business & Career |
| Monogram | 1.61× | Home & Garden |
| Electrolyte | 1.96× | Health |
| Notre Dame Fighting Irish football | 2× | Sports |
| Vicky Kaushal | 5.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.07 |
| Design Affinity | PREMIUM | 1.6 |
| Luxury Orientation | PREMIUM | 1.54 |
| Sports Activity | POWER | 1.42 |
| Early Adopter Mentality | POWER | 1.31 |
| Mindfulness | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.2% |
| Germany | 6.9% |
See Bodybuilding & Fitness audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bodybuilding & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.