Rascasse Audience Intelligence

Bodybuilding & Fitness Audience in United States

A data profile of the people who buy, follow and care about Bodybuilding & Fitness in United States — modelled from more than twelve digital signal sources. Bodybuilding & Fitness has an estimated audience of 15,709,093 people in United States.

#1505among Topic in United States#161in Sports

The average Bodybuilding & Fitness fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Anytime Fitness, 24 Hour Fitness, with strongest over-indexing on High-intensity interval training (9.84× the country average).

Demographically, the Bodybuilding & Fitness audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bodybuilding & Fitness fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodybuilding & Fitness profile in United States.

Audience size
15.7M
in United States
Gender
44.0%♀
56.0% male
Age
34.7
average years
Country rank
#2211
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodybuilding & Fitness fans

44.0% are female, 56.0% are male, average age 34.7.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Bodybuilding & Fitness audience in United States
MetricValue
Female44.0%
Male56.0%
Average age34.7
Estimated audience size15,709,093
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Bodybuilding & Fitness audience in United States
Age bracketShare%
16-1926%
20-2927%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Bodybuilding & Fitness audience comes from United States.

Worldwide audience distribution share by country for Bodybuilding & Fitness
CountryShare
United States20.7%
Japan8.2%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodybuilding & Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Bodybuilding & Fitness fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.14×
02North Dakota~40K1.09×
03Hawaii~70K1.07×
04Maine~60K1.06×
05New Mexico~80K1.05×
06Delaware~50K1.05×
07Mississippi~100K1.04×
08Nebraska~80K1.04×
09West Virginia~80K1.04×
10Washington, District of Columbia~50K1.04×
11Iowa~100K1.03×
12Arkansas~100K1.03×
13New Hampshire~60K1.03×
14Rhode Island~50K1.03×
15Montana~40K1.03×
16Idaho~80K1.02×
17South Dakota~40K1.02×
18Nevada~200K1.00×
19Utah~100K1.00×
20Kansas~100K1.00×
21Alaska~30K1.00×
22Louisiana~200K0.99×
23Kentucky~200K0.99×
24Oklahoma~200K0.99×
25Connecticut~200K0.99×
26Alabama~200K0.98×
27Oregon~200K0.98×
28Indiana~300K0.96×
29Missouri~200K0.96×
30South Carolina~200K0.96×
31Wisconsin~200K0.96×
32Minnesota~200K0.96×
33Tennessee~300K0.95×
34Maryland~300K0.95×
35Colorado~200K0.95×
36Arizona~300K0.94×
37Washington~300K0.94×
38Massachusetts~300K0.94×
39Michigan~400K0.93×
40New Jersey~400K0.93×
41Virginia~400K0.93×
42Georgia~400K0.92×
43Ohio~400K0.92×
44North Carolina~400K0.92×
45Pennsylvania~500K0.91×
46Illinois~500K0.91×
47New York~800K0.86×
48Florida~900K0.85×
49Texas~1M0.82×
50California~1.5M0.78×
Fig. 06

Affinity by region

Affinity by region — Bodybuilding & Fitness, United States
0.78×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodybuilding & Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodybuilding & Fitness audience
#·InterestCategoryAffinity×
01Gold's GymSports11.79×
02High-intensity interval trainingSports9.84×
03BiohackingTechnology & Electronics9.60×
04Anytime FitnessSports9.00×
0524 Hour FitnessSports7.10×
06TreadmillSports6.23×
07Natural foodsFood & Beverages5.23×
08GymsharkSports5.02×
09Female bodybuildingSports4.81×
10Push-upSports4.66×
11Diaper bagKids & Family4.25×
12Motivational speakingBusiness & Career3.31×
13Self-loveHealth2.98×
14Planet FitnessSports2.61×
15Digital photographyBusiness & Career2.48×
16VeganismFood & Beverages1.92×
17Beauty salonsBeauty & Wellness1.84×
18Quality of lifeHealth1.75×
19Physical fitnessSports1.64×
20CookingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodybuilding & Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodybuilding & Fitness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
MindfulnessBALANCE1.55×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodybuilding & Fitness audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
DIY MentalityTHRILL0.84×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bodybuilding & Fitness have in United States?

Bodybuilding & Fitness has an estimated audience of 15,709,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bodybuilding & Fitness fans?

44.0% of Bodybuilding & Fitness fans are female, 56.0% are male, with an average age of 34.7 years.

03

Which brands do Bodybuilding & Fitness fans like most?

Bodybuilding & Fitness fans show strongest brand affinity for High-intensity interval training (9.84×), Anytime Fitness (9×), and 24 Hour Fitness (7.1×) over the country average.

04

Where do Bodybuilding & Fitness fans live in United States?

Bodybuilding & Fitness fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Bodybuilding & Fitness fans also like?

Beyond Bodybuilding & Fitness itself, the audience over-indexes on Anytime Fitness (9×), 24 Hour Fitness (7.1×), Gold's Gym (11.79×), and Planet Fitness (2.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bodybuilding & Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodybuilding & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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