Rascasse Audience Intelligence

Anytime Fitness Target Market in United States

A data profile of the people who buy, follow and care about Anytime Fitness in United States — modelled from more than twelve digital signal sources. Anytime Fitness has an estimated audience of 14,190,749 people in United States.

#238among Brand in United States#178in Sports

The average Anytime Fitness fan in United States is 35.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Bodybuilding & Fitness, Planet Fitness, 24 Hour Fitness, with strongest over-indexing on Bodybuilding & Fitness (9× the country average).

Demographically, the Anytime Fitness audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anytime Fitness fan in United States is balanced, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Bodybuilding & Fitness.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anytime Fitness profile in United States.

Audience size
14.2M
in United States
Gender
54.8%♀
45.2% male
Age
35.8
average years
Country rank
#2468
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anytime Fitness

54.8% are female, 45.2% are male, average age 35.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Anytime Fitness audience in United States
MetricValue
Female54.8%
Male45.2%
Average age35.8
Estimated audience size14,190,749
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Anytime Fitness audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Anytime Fitness audience comes from United States.

Worldwide audience distribution share by country for Anytime Fitness
CountryShare
United States36.9%
Japan11.6%
Canada8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anytime Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Anytime Fitness customers by region in United States
#RegionReachAffinity×
01Minnesota~500K2.41×
02Louisiana~400K2.29×
03Wisconsin~400K1.95×
04New Mexico~100K1.90×
05Washington~500K1.75×
06North Dakota~50K1.74×
07Idaho~100K1.64×
08Indiana~400K1.48×
09Iowa~200K1.48×
10Colorado~300K1.41×
11Texas~1.5M1.39×
12South Dakota~40K1.37×
13Illinois~600K1.32×
14Florida~1M1.18×
15Nebraska~80K1.16×
16Nevada~200K1.11×
17Rhode Island~50K1.08×
18South Carolina~200K1.04×
19Virginia~300K1.00×
20West Virginia~70K1.00×
21Arizona~300K0.99×
22Michigan~400K0.98×
23North Carolina~400K0.95×
24Utah~100K0.95×
25Oklahoma~100K0.93×
26Arkansas~100K0.90×
27California~1.5M0.88×
28Georgia~400K0.87×
29Tennessee~200K0.86×
30Oregon~100K0.85×
31Hawaii~50K0.82×
32Connecticut~100K0.81×
33Kansas~90K0.81×
34Ohio~300K0.80×
35Missouri~200K0.80×
36Massachusetts~200K0.78×
37Pennsylvania~400K0.76×
38Montana~30K0.66×
39Delaware~20K0.65×
40Wyoming~10K0.65×
41Maryland~100K0.60×
42Mississippi~70K0.59×
43Alabama~100K0.56×
44Alaska~20K0.56×
45New Jersey~200K0.53×
46Kentucky~90K0.52×
47Washington, District of Columbia~20K0.36×
48Maine~20K0.31×
49New Hampshire~10K0.26×
50New York~200K0.25×
Fig. 06

Affinity by region

Affinity by region — Anytime Fitness, United States
0.25×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anytime Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anytime Fitness audience
#·InterestCategoryAffinity×
01Bodybuilding & FitnessSports9.00×
02Gold's GymSports6.13×
0324 Hour FitnessSports5.11×
04Crossfit TrainingSports5.09×
05General fitness trainingSports4.41×
06Natural bodybuildingSports4.40×
07Planet FitnessSports4.36×
08Healthy LifestylesHealth4.18×
09TreadmillSports4.04×
10Protein barFood & Beverages3.90×
11LA FitnessSports3.83×
12Muscle & FitnessSports3.67×
13GymsharkSports3.45×
14Men's FitnessSports3.33×
15Crunch FitnessSports3.21×
16Road runningSports2.87×
17Healthy habitsHealth2.00×
18Weight trainingSports1.80×
19Strength trainingSports1.75×
20FIFA World CupSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anytime Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anytime Fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.59×
MindfulnessBALANCE1.53×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anytime Fitness audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Community OrientationOPEN0.83×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anytime Fitness's target market in United States?

Anytime Fitness's target market in United States covers an estimated 14,190,749 people, concentrated in Texas and California.

02

What is the gender split and age of Anytime Fitness customers?

54.8% of the Anytime Fitness audience are female, 45.2% are male, with an average age of 35.8 years.

03

Which brands do Anytime Fitness fans like most?

Anytime Fitness fans show strongest brand affinity for Bodybuilding & Fitness (9×), Planet Fitness (4.36×), and 24 Hour Fitness (5.11×) over the country average.

04

Where do Anytime Fitness fans live in United States?

Anytime Fitness fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Anytime Fitness fans also like?

Beyond Anytime Fitness itself, the audience over-indexes on Planet Fitness (4.36×), 24 Hour Fitness (5.11×), LA Fitness (3.83×), and Muscle & Fitness (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Anytime Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anytime Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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