Anytime Fitness Audience in United States

Anytime Fitness logo

Anytime Fitness has an estimated audience of 14,023,931 people in United States. 54.8% are female, 45.2% are male, average age 35.8. Top regions: Texas, California, Florida. Top brand affinities: Bodybuilding & Fitness, Planet Fitness, 24 Hour Fitness, LA Fitness, Muscle & Fitness.

The average Anytime Fitness fan in United States is 35.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bodybuilding & Fitness, Planet Fitness, 24 Hour Fitness, with strongest over-indexing on Bodybuilding & Fitness (9× the country average). Demographically, the Anytime Fitness audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Anytime Fitness fans

Demographic split for Anytime Fitness audience in United States
MetricValue
Female54.8%
Male45.2%
Average age35.8
Estimated audience size14,023,931

Audience persona

The typical Anytime Fitness fan in United States is balanced, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Bodybuilding & Fitness.

Top regions in United States

Top regions ranked by reach for Anytime Fitness in United States
RegionReachAffinity
Texas1,773,5911.47×
California1,360,5370.88×
Florida1,146,9581.21×
Illinois627,0311.34×
Minnesota452,4302.25×
Washington441,1481.57×
Louisiana425,1962.35×
Indiana409,4981.6×
Georgia402,3020.93×
Wisconsin394,1811.87×
North Carolina390,2390.92×
Michigan379,9331.04×
Pennsylvania360,8490.76×
Virginia358,6201.05×
Ohio357,3630.83×
Colorado297,9061.35×
Arizona250,9820.88×
Tennessee235,9020.84×
Massachusetts231,0880.84×
South Carolina205,8680.98×
New York205,0450.26×
Missouri196,9480.87×
Iowa177,6311.54×
New Jersey174,2930.49×
Nevada153,5131.13×
Oklahoma150,4440.97×
Maryland140,4980.58×
Oregon140,0780.87×
New Mexico135,9161.93×
Connecticut112,2050.8×
Utah110,6590.88×
Arkansas110,1640.95×
Alabama107,4860.55×
Idaho103,4801.47×
Kentucky98,4180.56×
Kansas92,0890.83×
Nebraska83,6761.19×
Mississippi71,4090.62×
West Virginia65,1311×
Hawaii51,1200.85×
Rhode Island49,1631.1×
North Dakota47,4711.65×
South Dakota42,3021.3×
Montana25,7140.66×
Delaware25,5830.66×
Washington, District of Columbia16,3240.39×
Maine15,6430.31×
New Hampshire14,5860.26×
Alaska13,4490.45×
Wyoming12,0770.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anytime Fitness audience
BrandAffinityCategory
Bodybuilding & Fitness9×Sports
Planet Fitness4.36×Sports
24 Hour Fitness5.11×Sports
LA Fitness3.83×Sports
Muscle & Fitness3.67×Sports
Men's Fitness3.33×Sports
Crossfit Training5.09×Sports
Natural bodybuilding4.4×Sports
General fitness training4.41×Sports
Road running2.87×Sports
Treadmill4.04×Sports
FIFA World Cup1.58×Sports
Strength training1.75×Sports
Gymshark3.45×Sports
Weight training1.8×Sports
Protein bar3.9×Food & Beverages
Healthy Lifestyles4.18×Health
Healthy habits2×Health
Crunch Fitness3.21×Sports
Yoga pants2.87×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anytime Fitness audience
TraitClusterScore
Sports ActivityPOWER1.58
Design AffinityPREMIUM1.46
MindfulnessBALANCE1.41
Healthy LifestyleBALANCE1.33
Early Adopter MentalityPOWER1.3
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Anytime Fitness
CountryShare
United States36.8%
Japan11.5%
Canada8.6%

See Anytime Fitness audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Anytime Fitness have in United States?

Anytime Fitness has an estimated audience of 14,023,931 people in United States, concentrated in Texas and California.

What is the gender split and age of Anytime Fitness fans?

54.8% of Anytime Fitness fans are female, 45.2% are male, with an average age of 35.8 years.

Which brands do Anytime Fitness fans like most?

Anytime Fitness fans show strongest brand affinity for Bodybuilding & Fitness (9×), Planet Fitness (4.36×), and 24 Hour Fitness (5.11×) over the country average.

Where do Anytime Fitness fans live in United States?

Anytime Fitness fans in United States are most concentrated in Texas (reach 1,773,591), California (reach 1,360,537), and Florida (reach 1,146,958). These three regions account for the largest share of the active audience.

What other brands do Anytime Fitness fans also like?

Beyond Anytime Fitness itself, the audience over-indexes on Planet Fitness (4.36×), 24 Hour Fitness (5.11×), LA Fitness (3.83×), and Muscle & Fitness (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anytime Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.