Rascasse Audience Intelligence

General fitness training Audience in United States

A data profile of the people who buy, follow and care about General fitness training in United States — modelled from more than twelve digital signal sources. General fitness training has an estimated audience of 10,628,594 people in United States.

#2177among Topic in United States#261in Sports

The average General fitness training fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, 24 Hour Fitness, Planet Fitness, with strongest over-indexing on High-intensity interval training (7.94× the country average).

Demographically, the General fitness training audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical General fitness training fan in United States is balanced, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General fitness training profile in United States.

Audience size
10.6M
in United States
Gender
45.8%♀
54.2% male
Age
35.3
average years
Country rank
#3372
Topic in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of General fitness training fans

45.8% are female, 54.2% are male, average age 35.3.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for General fitness training audience in United States
MetricValue
Female45.8%
Male54.2%
Average age35.3
Estimated audience size10,628,594
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the General fitness training audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

23.1%

of the worldwide General fitness training audience comes from United States.

Worldwide audience distribution share by country for General fitness training
CountryShare
United States23.1%
Germany7.0%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General fitness training audience in United States is strongest.

Fig. 05

Top regions by affinity

General fitness training fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.23×
02Tennessee~200K1.06×
03Massachusetts~200K1.03×
04Virginia~300K1.00×
05Georgia~300K0.99×
06North Carolina~300K0.99×
07Pennsylvania~300K0.98×
08Florida~700K0.94×
09New York~600K0.94×
10Texas~800K0.93×
11California~1M0.92×
Fig. 06

Affinity by region

Affinity by region — General fitness training, United States
0.92×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General fitness training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General fitness training audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports7.94×
02TreadmillSports5.79×
0324 Hour FitnessSports5.39×
04Female bodybuildingSports4.88×
05Anytime FitnessSports4.41×
06Push-upSports4.17×
07SaxophoneMusic & Radio3.94×
08ClarinetMusic & Radio3.93×
09Diaper bagKids & Family3.80×
10CelloMusic & Radio3.46×
11GymsharkSports3.40×
12ViolinMusic & Radio2.78×
13Bass guitarMusic & Radio2.71×
14Self-loveHealth2.65×
15Planet FitnessSports2.42×
16NBA FinalsSports2.08×
17Trader Joe'sShopping1.61×
18Quality of lifeHealth1.59×
19Musical instrumentMusic & Radio1.57×
20Physical fitnessSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General fitness training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General fitness training audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
MindfulnessBALANCE1.48×
Sports ActivityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General fitness training audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Early Adopter MentalityPOWER0.88×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does General fitness training have in United States?

General fitness training has an estimated audience of 10,628,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of General fitness training fans?

45.8% of General fitness training fans are female, 54.2% are male, with an average age of 35.3 years.

03

Which brands do General fitness training fans like most?

General fitness training fans show strongest brand affinity for High-intensity interval training (7.94×), 24 Hour Fitness (5.39×), and Planet Fitness (2.42×) over the country average.

04

Where do General fitness training fans live in United States?

General fitness training fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do General fitness training fans also like?

Beyond General fitness training itself, the audience over-indexes on 24 Hour Fitness (5.39×), Planet Fitness (2.42×), Diaper bag (3.8×), and Treadmill (5.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for General fitness training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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