General fitness training Audience in United States
General fitness training has an estimated audience of 10,628,594 people in United States. 45.8% are female, 54.2% are male, average age 35.3. Top regions: Oklahoma, Tennessee, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Goop, Grinch.
The average General fitness training fan in United States is 35.3 years old, balanced, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Tennessee, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (13.25× the country average). Demographically, the General fitness training audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of General fitness training fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 35.3 |
| Estimated audience size | 10,628,594 |
Audience persona
The typical General fitness training fan in United States is balanced, around 35.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oklahoma | 365,078 | 3.09× |
| Tennessee | 331,321 | 1.55× |
| Florida | 308,016 | 0.43× |
| Texas | 306,248 | 0.34× |
| North Carolina | 298,022 | 0.93× |
| Georgia | 295,605 | 0.9× |
| California | 283,182 | 0.24× |
| Pennsylvania | 281,793 | 0.79× |
| Virginia | 270,592 | 1.05× |
| New York | 260,666 | 0.44× |
| Massachusetts | 259,894 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 13.25× | Arts & Culture |
| Vocal harmony | 10.87× | Music & Radio |
| Governor of Michigan | 11.35× | Politics & Society |
| Goop | 8.13× | Internet & Social Media |
| Grinch | 6.02× | Movies & TV |
| Product design | 2.85× | Business & Career |
| Fairy godmother | 10.2× | Literature |
| Mathcore | 10.72× | Music & Radio |
| UK garage | 7.06× | Music & Radio |
| The Historian | 19.17× | Literature |
| Hipster | 11.34× | Politics & Society |
| La Jolla | 10.51× | Travel & Leisure |
| Hibachi | 8.45× | Food & Beverages |
| Cherish (group) | 10.13× | Music & Radio |
| Urban Outfitters | 1.71× | Shopping |
| TV Fanatic | 9.75× | Movies & TV |
| Wok | 5.5× | Food & Beverages |
| Guitarist (magazine) | 9.39× | Music & Radio |
| Nebraska Cornhuskers football | 2.91× | Sports |
| Natural rubber | 1.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.51 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Sports Activity | POWER | 1.35 |
| Design Affinity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.31 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Germany | 7.0% |
| Italy | 6.3% |
See General fitness training audiences in other countries
- General fitness training — Germany
- General fitness training — United Kingdom
- General fitness training — France
- General fitness training — Italy
- General fitness training — Spain
- General fitness training — Brazil
- General fitness training — Japan
- General fitness training — South Korea
- General fitness training — India
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does General fitness training have in United States?
General fitness training has an estimated audience of 10,628,594 people in United States, concentrated in Oklahoma and Tennessee.
What is the gender split and age of General fitness training fans?
45.8% of General fitness training fans are female, 54.2% are male, with an average age of 35.3 years.
Which brands do General fitness training fans like most?
General fitness training fans show strongest brand affinity for Historic site (13.25×), Vocal harmony (10.87×), and Governor of Michigan (11.35×) over the country average.
Where do General fitness training fans live in United States?
General fitness training fans in United States are most concentrated in Oklahoma (reach 365,078), Tennessee (reach 331,321), and Florida (reach 308,016). These three regions account for the largest share of the active audience.
What other brands do General fitness training fans also like?
Beyond General fitness training itself, the audience over-indexes on Vocal harmony (10.87×), Governor of Michigan (11.35×), Goop (8.13×), and Grinch (6.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for General fitness training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.