Push-up Audience in United States

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Push-up has an estimated audience of 10,233,422 people in United States. 35.0% are female, 65.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Santo Domingo, Sports, Music, Arts and music, Barbell.

The average Push-up fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Santo Domingo, Sports, Music, with strongest over-indexing on Santo Domingo (11.55× the country average). Demographically, the Push-up audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Push-up fans

Demographic split for Push-up audience in United States
MetricValue
Female35.0%
Male65.0%
Average age34.1
Estimated audience size10,233,422

Audience persona

The typical Push-up fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Santo Domingo.

Top regions in United States

Top regions ranked by reach for Push-up in United States
RegionReachAffinity
California1,541,5891.37×
Texas1,150,9751.31×
Florida850,5401.23×
New York719,7901.26×
Illinois386,7191.13×
Georgia381,6331.21×
Pennsylvania363,8011.06×
North Carolina346,2771.12×
New Jersey323,6291.24×
Virginia320,2281.28×
Ohio287,3930.91×
Michigan247,9510.93×
Massachusetts214,7391.07×
Washington210,7131.03×
Arizona209,498
Indiana207,3501.11×
Maryland203,1441.15×
Tennessee183,6920.89×
South Carolina160,2001.04×
Missouri156,0630.95×
Minnesota151,9881.04×
Wisconsin147,7680.96×
Colorado142,6240.88×
Louisiana130,7700.99×
Kentucky129,1061.01×
Alabama123,9710.87×
Connecticut114,8541.12×
Oregon110,8340.94×
Oklahoma106,8330.94×
Nevada100,7221.02×
Utah92,5911.01×
Iowa79,1980.94×
Arkansas78,9860.94×
Mississippi75,3470.89×
Kansas69,8640.87×
Hawaii59,2611.35×
Nebraska53,6001.04×
New Mexico49,3260.96×
Idaho43,1950.84×
West Virginia39,0630.82×
New Hampshire33,4170.83×
Maine30,6650.84×
Washington, District of Columbia29,4410.96×
Rhode Island28,9020.89×
Delaware26,2370.93×
Montana21,6450.76×
North Dakota20,5940.98×
Alaska20,3600.93×
South Dakota19,2280.81×
Vermont13,8240.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Push-up audience
BrandAffinityCategory
Santo Domingo11.55×Travel & Leisure
Sports1.89×Sports
Music1.8×Business & Career
Arts and music1.85×Arts & Culture
Barbell6.35×Sports
Movies1.77×Movies & TV
Food and drink1.68×Food & Beverages
Entertainment1.81×Movies & TV
Food1.69×Food & Beverages
Reading1.67×Literature
Consumer electronics1.68×Technology & Electronics
Games1.7×Games
Pets1.7×Pets & Animals
Training2.52×Sports
Live events1.63×Music & Radio
Adventure2.26×Travel & Leisure
Bodybuilding & Fitness4.66×Sports
Popular music2.1×Music & Radio
College football2.63×Sports
Natural bodybuilding4.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Push-up audience
TraitClusterScore
PatriotismCONSERVATISM1.72
Design AffinityPREMIUM1.21
Luxury OrientationPREMIUM1.16
Sports ActivityPOWER1.13
MindfulnessBALANCE1.11
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Push-up
CountryShare
United States20.3%
Germany7.3%
Japan6.5%

See Push-up audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Push-up have in United States?

Push-up has an estimated audience of 10,233,422 people in United States, concentrated in California and Texas.

What is the gender split and age of Push-up fans?

35.0% of Push-up fans are female, 65.0% are male, with an average age of 34.1 years.

Which brands do Push-up fans like most?

Push-up fans show strongest brand affinity for Santo Domingo (11.55×), Sports (1.89×), and Music (1.8×) over the country average.

Where do Push-up fans live in United States?

Push-up fans in United States are most concentrated in California (reach 1,541,589), Texas (reach 1,150,975), and Florida (reach 850,540). These three regions account for the largest share of the active audience.

What other brands do Push-up fans also like?

Beyond Push-up itself, the audience over-indexes on Sports (1.89×), Music (1.8×), Arts and music (1.85×), and Barbell (6.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Push-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.