Push-up Audience in United States

Push-up has an estimated audience of 10,233,422 people in United States. 35.0% are female, 65.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Santo Domingo, Sports, Music, Arts and music, Barbell.
The average Push-up fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Santo Domingo, Sports, Music, with strongest over-indexing on Santo Domingo (11.55× the country average). Demographically, the Push-up audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Push-up fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 34.1 |
| Estimated audience size | 10,233,422 |
Audience persona
The typical Push-up fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Santo Domingo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,541,589 | 1.37× |
| Texas | 1,150,975 | 1.31× |
| Florida | 850,540 | 1.23× |
| New York | 719,790 | 1.26× |
| Illinois | 386,719 | 1.13× |
| Georgia | 381,633 | 1.21× |
| Pennsylvania | 363,801 | 1.06× |
| North Carolina | 346,277 | 1.12× |
| New Jersey | 323,629 | 1.24× |
| Virginia | 320,228 | 1.28× |
| Ohio | 287,393 | 0.91× |
| Michigan | 247,951 | 0.93× |
| Massachusetts | 214,739 | 1.07× |
| Washington | 210,713 | 1.03× |
| Arizona | 209,498 | 1× |
| Indiana | 207,350 | 1.11× |
| Maryland | 203,144 | 1.15× |
| Tennessee | 183,692 | 0.89× |
| South Carolina | 160,200 | 1.04× |
| Missouri | 156,063 | 0.95× |
| Minnesota | 151,988 | 1.04× |
| Wisconsin | 147,768 | 0.96× |
| Colorado | 142,624 | 0.88× |
| Louisiana | 130,770 | 0.99× |
| Kentucky | 129,106 | 1.01× |
| Alabama | 123,971 | 0.87× |
| Connecticut | 114,854 | 1.12× |
| Oregon | 110,834 | 0.94× |
| Oklahoma | 106,833 | 0.94× |
| Nevada | 100,722 | 1.02× |
| Utah | 92,591 | 1.01× |
| Iowa | 79,198 | 0.94× |
| Arkansas | 78,986 | 0.94× |
| Mississippi | 75,347 | 0.89× |
| Kansas | 69,864 | 0.87× |
| Hawaii | 59,261 | 1.35× |
| Nebraska | 53,600 | 1.04× |
| New Mexico | 49,326 | 0.96× |
| Idaho | 43,195 | 0.84× |
| West Virginia | 39,063 | 0.82× |
| New Hampshire | 33,417 | 0.83× |
| Maine | 30,665 | 0.84× |
| Washington, District of Columbia | 29,441 | 0.96× |
| Rhode Island | 28,902 | 0.89× |
| Delaware | 26,237 | 0.93× |
| Montana | 21,645 | 0.76× |
| North Dakota | 20,594 | 0.98× |
| Alaska | 20,360 | 0.93× |
| South Dakota | 19,228 | 0.81× |
| Vermont | 13,824 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Santo Domingo | 11.55× | Travel & Leisure |
| Sports | 1.89× | Sports |
| Music | 1.8× | Business & Career |
| Arts and music | 1.85× | Arts & Culture |
| Barbell | 6.35× | Sports |
| Movies | 1.77× | Movies & TV |
| Food and drink | 1.68× | Food & Beverages |
| Entertainment | 1.81× | Movies & TV |
| Food | 1.69× | Food & Beverages |
| Reading | 1.67× | Literature |
| Consumer electronics | 1.68× | Technology & Electronics |
| Games | 1.7× | Games |
| Pets | 1.7× | Pets & Animals |
| Training | 2.52× | Sports |
| Live events | 1.63× | Music & Radio |
| Adventure | 2.26× | Travel & Leisure |
| Bodybuilding & Fitness | 4.66× | Sports |
| Popular music | 2.1× | Music & Radio |
| College football | 2.63× | Sports |
| Natural bodybuilding | 4.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| Design Affinity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.13 |
| Mindfulness | BALANCE | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Germany | 7.3% |
| Japan | 6.5% |
See Push-up audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Push-up have in United States?
Push-up has an estimated audience of 10,233,422 people in United States, concentrated in California and Texas.
What is the gender split and age of Push-up fans?
35.0% of Push-up fans are female, 65.0% are male, with an average age of 34.1 years.
Which brands do Push-up fans like most?
Push-up fans show strongest brand affinity for Santo Domingo (11.55×), Sports (1.89×), and Music (1.8×) over the country average.
Where do Push-up fans live in United States?
Push-up fans in United States are most concentrated in California (reach 1,541,589), Texas (reach 1,150,975), and Florida (reach 850,540). These three regions account for the largest share of the active audience.
What other brands do Push-up fans also like?
Beyond Push-up itself, the audience over-indexes on Sports (1.89×), Music (1.8×), Arts and music (1.85×), and Barbell (6.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Push-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.