Rascasse Audience Intelligence

Push-up Audience in United States

A data profile of the people who buy, follow and care about Push-up in United States — modelled from more than twelve digital signal sources. Push-up has an estimated audience of 10,233,422 people in United States.

#2239among Topic in United States#279in Sports

The average Push-up fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Santo Domingo, Sports, Music, with strongest over-indexing on Santo Domingo (11.55× the country average).

Demographically, the Push-up audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Push-up fan in United States is more male, around 34.1 years old, with strong Career Orientation tendencies and a notable affinity for Santo Domingo.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Push-up profile in United States.

Audience size
10.2M
in United States
Gender
35.0%♀
65.0% male
Age
34.1
average years
Country rank
#3494
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Push-up fans

35.0% are female, 65.0% are male, average age 34.1.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Push-up audience in United States
MetricValue
Female35.0%
Male65.0%
Average age34.1
Estimated audience size10,233,422
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Push-up audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Push-up audience comes from United States.

Worldwide audience distribution share by country for Push-up
CountryShare
United States20.3%
Germany7.3%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Push-up audience in United States is strongest.

Fig. 05

Top regions by affinity

Push-up fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.28×
02Hawaii~60K1.26×
03Texas~1M1.25×
04Virginia~300K1.25×
05North Dakota~30K1.21×
06New York~700K1.15×
07New Jersey~300K1.15×
08Florida~800K1.14×
09Georgia~400K1.13×
10Maryland~200K1.12×
11Connecticut~100K1.12×
12North Carolina~300K1.09×
13Pennsylvania~400K1.08×
14Illinois~400K1.07×
15Indiana~200K1.06×
16Nebraska~50K1.05×
17Massachusetts~200K1.04×
18South Carolina~200K1.04×
19Minnesota~200K1.02×
20Louisiana~100K1.01×
21Kentucky~100K1.01×
22Utah~90K1.01×
23Alaska~20K1.01×
24Arizona~200K1.00×
25New Mexico~50K1.00×
26Delaware~30K1.00×
27Nevada~100K0.99×
28Washington~200K0.98×
29Wisconsin~100K0.97×
30Arkansas~80K0.96×
31Iowa~80K0.95×
32Rhode Island~30K0.95×
33Michigan~300K0.94×
34Missouri~200K0.94×
35South Dakota~20K0.94×
36Maine~30K0.93×
37Ohio~300K0.92×
38Mississippi~80K0.92×
39Kansas~70K0.92×
40West Virginia~40K0.92×
41Washington, District of Columbia~30K0.92×
42Vermont~20K0.92×
43Oklahoma~100K0.91×
44Montana~30K0.91×
45Oregon~100K0.90×
46New Hampshire~40K0.90×
47Tennessee~200K0.89×
48Idaho~50K0.89×
49Colorado~100K0.88×
50Alabama~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Push-up, United States
0.87×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Push-up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Push-up audience
#·InterestCategoryAffinity×
01Santo DomingoTravel & Leisure11.55×
02BarbellSports6.35×
03Natural bodybuildingSports4.95×
04Bodybuilding & FitnessSports4.66×
05College footballSports2.63×
06TrainingSports2.52×
07AdventureTravel & Leisure2.26×
08Popular musicMusic & Radio2.10×
09SportsSports1.89×
10Arts and musicArts & Culture1.85×
11EntertainmentMovies & TV1.81×
12MusicBusiness & Career1.80×
13MoviesMovies & TV1.77×
14GamesGames1.70×
15PetsPets & Animals1.70×
16FoodFood & Beverages1.69×
17Food and drinkFood & Beverages1.68×
18Consumer electronicsTechnology & Electronics1.68×
19ReadingLiterature1.67×
20Live eventsMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Push-up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Push-up audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Healthy LifestyleBALANCE1.52×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Push-up audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
TraditionCONSERVATISM0.95×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Push-up have in United States?

Push-up has an estimated audience of 10,233,422 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Push-up fans?

35.0% of Push-up fans are female, 65.0% are male, with an average age of 34.1 years.

03

Which brands do Push-up fans like most?

Push-up fans show strongest brand affinity for Santo Domingo (11.55×), Sports (1.89×), and Music (1.8×) over the country average.

04

Where do Push-up fans live in United States?

Push-up fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Push-up fans also like?

Beyond Push-up itself, the audience over-indexes on Sports (1.89×), Music (1.8×), Arts and music (1.85×), and Barbell (6.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Push-up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Push-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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