Rascasse Audience Intelligence

Barbell Audience in United States

A data profile of the people who buy, follow and care about Barbell in United States — modelled from more than twelve digital signal sources. Barbell has an estimated audience of 13,166,163 people in United States.

#1796among Topic in United States#198in Sports

The average Barbell fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbbell, Biohacking, Physical fitness, with strongest over-indexing on Dumbbell (13.13× the country average).

Demographically, the Barbell audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbell fan in United States is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Dumbbell.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbell profile in United States.

Audience size
13.2M
in United States
Gender
34.2%♀
65.8% male
Age
32.1
average years
Country rank
#2699
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbell fans

34.2% are female, 65.8% are male, average age 32.1.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Barbell audience in United States
MetricValue
Female34.2%
Male65.8%
Average age32.1
Estimated audience size13,166,163
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Barbell audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Barbell audience comes from United States.

Worldwide audience distribution share by country for Barbell
CountryShare
United States26.8%
Germany7.6%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbell audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbell fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.38×
02Texas~1.5M1.22×
03New York~900K1.16×
04New Jersey~400K1.14×
05Arizona~300K1.13×
06Washington~300K1.13×
07Massachusetts~300K1.13×
08Nevada~100K1.10×
09Utah~100K1.09×
10Idaho~70K1.09×
11Illinois~500K1.07×
12Hawaii~60K1.07×
13Alaska~30K1.07×
14Georgia~400K1.06×
15North Carolina~400K1.06×
16Washington, District of Columbia~40K1.06×
17Virginia~300K1.05×
18Oregon~200K1.03×
19Oklahoma~200K1.03×
20Florida~900K1.02×
21Connecticut~100K1.02×
22Nebraska~70K1.02×
23Iowa~100K1.00×
24Michigan~300K0.99×
25Maryland~200K0.99×
26Kansas~100K0.99×
27Arkansas~100K0.98×
28Pennsylvania~400K0.97×
29Indiana~200K0.96×
30Rhode Island~40K0.96×
31North Dakota~30K0.96×
32Tennessee~300K0.95×
33Missouri~200K0.95×
34Alabama~200K0.95×
35New Mexico~60K0.95×
36Colorado~200K0.94×
37Minnesota~200K0.94×
38Louisiana~200K0.94×
39New Hampshire~50K0.94×
40Ohio~400K0.93×
41Delaware~30K0.93×
42Kentucky~200K0.92×
43South Carolina~200K0.90×
44Montana~30K0.90×
45Maine~40K0.89×
46South Dakota~30K0.89×
47Mississippi~100K0.88×
48West Virginia~50K0.87×
49Wisconsin~200K0.86×
50Vermont~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Barbell, United States
0.84×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbell audience
#·InterestCategoryAffinity×
01cardio fitnessSports15.29×
02BiohackingTechnology & Electronics14.71×
03DumbbellSports13.13×
04Khabib NurmagomedovSports12.02×
05KettlebellSports9.86×
06Rogue FitnessSports9.18×
07Anthony JoshuaSports8.71×
08Female bodybuildingSports7.23×
09High-intensity interval trainingSports6.44×
10Push-upSports6.35×
11JudoSports5.26×
12Protein barFood & Beverages4.90×
13Rick and MortyMovies & TV4.66×
1424 Hour FitnessSports4.31×
15AerobicsSports3.81×
16Hair ExtensionsBeauty & Wellness2.56×
17Physical fitnessSports2.41×
18Planet FitnessSports1.90×
19Fitness and wellnessSports1.69×
20SupermanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbell audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Sports ActivityPOWER1.68×
Risk AppetiteTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbell audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Convenience OrientationPREMIUM0.81×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbell have in United States?

Barbell has an estimated audience of 13,166,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barbell fans?

34.2% of Barbell fans are female, 65.8% are male, with an average age of 32.1 years.

03

Which brands do Barbell fans like most?

Barbell fans show strongest brand affinity for Dumbbell (13.13×), Biohacking (14.71×), and Physical fitness (2.41×) over the country average.

04

Where do Barbell fans live in United States?

Barbell fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Barbell fans also like?

Beyond Barbell itself, the audience over-indexes on Biohacking (14.71×), Physical fitness (2.41×), High-intensity interval training (6.44×), and Female bodybuilding (7.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Barbell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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