Barbell Audience in United States

Barbell has an estimated audience of 13,166,163 people in United States. 34.2% are female, 65.8% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Houston Astros, Khabib Nurmagomedov, Toyota Supra, Biohacking, Los Angeles Dodgers.

The average Barbell fan in United States is 32.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston Astros, Khabib Nurmagomedov, Toyota Supra, with strongest over-indexing on Houston Astros (10.24× the country average). Demographically, the Barbell audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Barbell fans

Demographic split for Barbell audience in United States
MetricValue
Female34.2%
Male65.8%
Average age32.1
Estimated audience size13,166,163

Audience persona

The typical Barbell fan in United States is more male, around 32.1 years old, with strong Sports Activity tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Barbell in United States
RegionReachAffinity
California2,086,1861.44×
Texas1,447,2651.28×
Florida947,3311.06×
New York885,1241.2×
Illinois488,5741.11×
Georgia443,4671.09×
North Carolina435,3061.1×
Pennsylvania431,1470.97×
New Jersey388,6071.16×
Ohio385,4240.95×
Virginia347,0511.08×
Michigan332,7670.97×
Arizona308,0431.15×
Washington305,5551.16×
Massachusetts302,0751.16×
Tennessee257,2220.97×
Indiana232,4170.97×
Maryland225,0940.99×
Missouri207,8890.98×
Colorado198,5710.96×
Minnesota182,5800.97×
South Carolina179,6990.91×
Alabama171,8710.93×
Wisconsin168,0460.85×
Louisiana160,6500.95×
Oregon156,6341.04×
Oklahoma154,0671.05×
Kentucky153,8740.93×
Nevada141,8241.11×
Connecticut140,7971.07×
Utah129,1891.1×
Arkansas107,3380.99×
Iowa106,1970.98×
Kansas103,9281×
Mississippi93,2680.86×
Idaho71,1951.08×
Nebraska65,4660.99×
New Mexico60,6400.92×
Hawaii58,1391.03×
West Virginia50,2130.82×
New Hampshire46,3320.89×
Washington, District of Columbia42,4121.07×
Maine41,1450.87×
Rhode Island38,9330.93×
Delaware31,4910.87×
Montana30,9440.85×
Alaska28,1201×
South Dakota24,4800.8×
North Dakota23,9590.89×
Vermont17,1520.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbell audience
BrandAffinityCategory
Houston Astros10.24×Sports
Khabib Nurmagomedov24.24×Sports
Toyota Supra13.45×Cars & Mobility
Biohacking15.06×Technology & Electronics
Los Angeles Dodgers6.21×Sports
Hair Extensions4.29×Beauty & Wellness
Superman1.75×Movies & TV
cardio fitness18.08×Sports
Push-up6.32×Sports
Do it yourself (DIY)2.13×Home & Garden
FC Bayern Munich4.35×Sports
Rick and Morty4.52×Movies & TV
Gymshark5.57×Sports
Dumbbell8.11×Sports
Dungeons & Dragons6.76×Games
Judo5.47×Sports
CrossFit3.5×Sports
Anthony Joshua6.79×Sports
Planet Fitness2.11×Sports
Cyberpunk 20779.82×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbell audience
TraitClusterScore
Sports ActivityPOWER1.85
Luxury OrientationPREMIUM1.64
Early Adopter MentalityPOWER1.58
LGBTQ+ IdentityOPEN1.53
PatriotismCONSERVATISM1.53
SustainabilityBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Barbell
CountryShare
United States26.8%
Germany7.6%
Japan6.8%

See Barbell audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Barbell have in United States?

Barbell has an estimated audience of 13,166,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbell fans?

34.2% of Barbell fans are female, 65.8% are male, with an average age of 32.1 years.

Which brands do Barbell fans like most?

Barbell fans show strongest brand affinity for Houston Astros (10.24×), Khabib Nurmagomedov (24.24×), and Toyota Supra (13.45×) over the country average.

Where do Barbell fans live in United States?

Barbell fans in United States are most concentrated in California (reach 2,086,186), Texas (reach 1,447,265), and Florida (reach 947,331). These three regions account for the largest share of the active audience.

What other brands do Barbell fans also like?

Beyond Barbell itself, the audience over-indexes on Khabib Nurmagomedov (24.24×), Toyota Supra (13.45×), Biohacking (15.06×), and Los Angeles Dodgers (6.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.