Rascasse Audience Intelligence

Rogue Fitness Target Market in United States

A data profile of the people who buy, follow and care about Rogue Fitness in United States — modelled from more than twelve digital signal sources. Rogue Fitness has an estimated audience of 2,201,463 people in United States.

#1336among Brand in United States#1181in Sports

The average Rogue Fitness fan in United States is 31.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Chic (band), CrossFit Mayhem, Barbell, with strongest over-indexing on Chic (band) (64.33× the country average).

Demographically, the Rogue Fitness audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rogue Fitness fan in United States is balanced, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Chic (band).

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rogue Fitness profile in United States.

Audience size
2.2M
in United States
Gender
45.1%♀
54.9% male
Age
31.7
average years
Country rank
#13188
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rogue Fitness

45.1% are female, 54.9% are male, average age 31.7.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Rogue Fitness audience in United States
MetricValue
Female45.1%
Male54.9%
Average age31.7
Estimated audience size2,201,463
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Rogue Fitness audience in United States
Age bracketShare%
16-1933%
20-2929%
30-3921%
40-4913%
50+5%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Rogue Fitness audience comes from United States.

Worldwide audience distribution share by country for Rogue Fitness
CountryShare
United States63.8%
United Kingdom5.4%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rogue Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Rogue Fitness customers by region in United States
#RegionReachAffinity×
01Ohio~200K2.69×
02Montana~9K1.48×
03Idaho~10K1.34×
04Wyoming~4K1.30×
05Colorado~40K1.22×
06North Dakota~5K1.19×
07Washington~50K1.12×
08Virginia~60K1.10×
09Iowa~20K1.10×
10New Hampshire~9K1.10×
11Alaska~5K1.09×
12Tennessee~50K1.05×
13Oregon~30K1.05×
14Utah~20K1.05×
15New Mexico~10K1.05×
16South Dakota~5K1.04×
17Nebraska~10K1.02×
18West Virginia~10K1.02×
19North Carolina~70K1.01×
20Kansas~20K0.98×
21Connecticut~20K0.97×
22Maine~8K0.97×
23Arizona~40K0.95×
24California~200K0.94×
25Michigan~50K0.94×
26Indiana~40K0.94×
27Wisconsin~30K0.93×
28Hawaii~9K0.93×
29Delaware~6K0.93×
30Missouri~30K0.92×
31Minnesota~30K0.92×
32Oklahoma~20K0.92×
33Kentucky~20K0.91×
34South Carolina~30K0.89×
35Arkansas~20K0.89×
36Texas~200K0.88×
37Alabama~30K0.88×
38Illinois~60K0.87×
39Pennsylvania~60K0.86×
40Massachusetts~40K0.86×
41Rhode Island~6K0.85×
42Nevada~20K0.84×
43Maryland~30K0.82×
44Georgia~50K0.81×
45Florida~100K0.78×
46New Jersey~40K0.78×
47Washington, District of Columbia~5K0.77×
48Louisiana~20K0.76×
49Mississippi~10K0.73×
50New York~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Rogue Fitness, United States
0.69×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rogue Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rogue Fitness audience
#·InterestCategoryAffinity×
01Chic (band)Music & Radio64.33×
02Box BasicsShopping50.16×
03CrossFit MayhemSports37.93×
04Clean and jerkSports33.33×
05Interval trainingSports10.57×
06Fitness boot campSports9.70×
07BarbellSports9.18×
08Healthy LifestylesHealth8.86×
09Squat (exercise)Sports8.04×
10Female bodybuildingSports7.41×
11Bodybuilding & FitnessSports7.11×
12Crossfit TrainingSports6.94×
13Natural bodybuildingSports6.39×
14Healthy foodHealth6.21×
15healthHealth6.15×
16Fitness and figure competitionSports5.58×
17Aerobic exerciseSports5.30×
18Planet FitnessSports4.08×
19Healthy habitsHealth3.83×
20NFLSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rogue Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rogue Fitness audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.55×
Sports ActivityPOWER1.55×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rogue Fitness audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Community OrientationOPEN0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rogue Fitness's target market in United States?

Rogue Fitness's target market in United States covers an estimated 2,201,463 people, concentrated in California and Ohio.

02

What is the gender split and age of Rogue Fitness customers?

45.1% of the Rogue Fitness audience are female, 54.9% are male, with an average age of 31.7 years.

03

Which brands do Rogue Fitness fans like most?

Rogue Fitness fans show strongest brand affinity for Chic (band) (64.33×), CrossFit Mayhem (37.93×), and Barbell (9.18×) over the country average.

04

Where do Rogue Fitness fans live in United States?

Rogue Fitness fans in United States are most concentrated in California (reach ~200K), Ohio (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rogue Fitness fans also like?

Beyond Rogue Fitness itself, the audience over-indexes on CrossFit Mayhem (37.93×), Barbell (9.18×), Clean and jerk (33.33×), and Planet Fitness (4.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rogue Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rogue Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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