Rascasse Audience Intelligence

Chic (band) Audience in United States

A data profile of the people who buy, follow and care about Chic (band) in United States — modelled from more than twelve digital signal sources. Chic (band) has an estimated audience of 1,205,376 people in United States.

#256among Band in United States#4438among Person in United States#2606in Music & Radio

Chic (band) fans in United States are concentrated in California, with strong brand affinity for Rogue Fitness.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rogue Fitness, Earth, Wind & Fire, Nile Rodgers, with strongest over-indexing on Rogue Fitness (64.33× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chic (band) fan in United States shows strong Patriotism tendencies and a notable affinity for Rogue Fitness.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chic (band) profile in United States.

Audience size
1.2M
in United States
Country rank
#20825
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chic (band) fans

Fig. 02

Gender split

Demographic split for Chic (band) audience in United States
MetricValue
Estimated audience size1,205,376
Fig. 04

Worldwide distribution

23.2%

of the worldwide Chic (band) audience comes from United States.

Worldwide audience distribution share by country for Chic (band)
CountryShare
United States23.2%
Saudi Arabia12.0%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chic (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chic (band) fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~50K1.29×
02Maryland~30K1.26×
03Georgia~50K1.21×
04New York~80K1.18×
05Virginia~40K1.18×
06Louisiana~20K1.18×
07California~200K1.16×
08Washington, District of Columbia~4K1.13×
09Texas~100K1.11×
10North Carolina~40K1.11×
11Mississippi~10K1.09×
12Hawaii~6K1.09×
13Florida~90K1.08×
14Nevada~10K1.07×
15New Jersey~30K1.06×
16South Carolina~20K1.06×
17Oklahoma~10K1.05×
18Tennessee~30K1.04×
19Connecticut~10K1.04×
20Arkansas~10K1.04×
21Pennsylvania~40K1.03×
22Alabama~20K1.03×
23Delaware~3K1.03×
24Massachusetts~20K1.01×
25Missouri~20K1.01×
26Indiana~20K1.00×
27West Virginia~6K1.00×
28Kentucky~20K0.99×
29Arizona~20K0.96×
30Washington~20K0.96×
31Colorado~20K0.96×
32Oregon~10K0.96×
33Rhode Island~4K0.95×
34Michigan~30K0.94×
35Vermont~2K0.94×
36Ohio~30K0.93×
37Nebraska~6K0.93×
38Utah~10K0.92×
39Iowa~9K0.92×
40Kansas~9K0.91×
41New Mexico~6K0.90×
42Alaska~2K0.90×
43Minnesota~20K0.89×
44New Hampshire~4K0.89×
45Wisconsin~20K0.88×
46Maine~4K0.88×
47Montana~3K0.88×
48Idaho~5K0.85×
49North Dakota~2K0.85×
50South Dakota~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Chic (band), United States
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chic (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chic (band) audience
#·InterestCategoryAffinity×
01Rogue FitnessSports64.33×
02Nile RodgersMusic & Radio52.59×
03Ace of BaseMusic & Radio34.73×
04RoxetteMusic & Radio30.90×
05Sister SledgeMusic & Radio29.93×
06CommodoresMusic & Radio29.88×
07Billy OceanMusic & Radio26.32×
08JamiroquaiMusic & Radio22.44×
09The Jackson 5Music & Radio22.13×
10Earth, Wind & FireMusic & Radio21.25×
11Wham!Music & Radio14.22×
12Marvin GayeMusic & Radio8.79×
13AMC (TV channel)Movies & TV7.23×
14Diana RossMusic & Radio5.28×
15Non-alcoholic beverageFood & Beverages4.25×
16Valentine's DayKids & Family3.17×
17Michael JacksonMusic & Radio2.63×
18Britney SpearsMusic & Radio2.61×
19FedExBusiness & Career2.43×
20PharmacyBusiness & Career2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chic (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chic (band) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Community OrientationOPEN1.60×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chic (band) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chic (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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