Rascasse Audience Intelligence

Marvin Gaye Audience in United States

A data profile of the people who buy, follow and care about Marvin Gaye in United States — modelled from more than twelve digital signal sources. Marvin Gaye has an estimated audience of 2,378,335 people in United States.

#9among Soul in United States#2146among Person in United States#1332in Music & Radio

The average Marvin Gaye fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stevie Wonder, Diddy, D’Angelo, with strongest over-indexing on Stevie Wonder (25.49× the country average).

Demographically, the Marvin Gaye audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marvin Gaye fan in United States is more female, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Stevie Wonder.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marvin Gaye profile in United States.

Audience size
2.4M
in United States
Gender
64.1%♀
35.9% male
Age
40.8
average years
Country rank
#12400
Person in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marvin Gaye fans

64.1% are female, 35.9% are male, average age 40.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Marvin Gaye audience in United States
MetricValue
Female64.1%
Male35.9%
Average age40.8
Estimated audience size2,378,335
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Marvin Gaye audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Marvin Gaye audience comes from United States.

Worldwide audience distribution share by country for Marvin Gaye
CountryShare
United States39.1%
United Kingdom10.5%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marvin Gaye audience in United States is strongest.

Fig. 05

Top regions by affinity

Marvin Gaye fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.82×
02Louisiana~50K1.68×
03Mississippi~30K1.68×
04Maryland~70K1.66×
05Georgia~100K1.55×
06Alabama~50K1.44×
07North Carolina~90K1.33×
08Michigan~80K1.32×
09South Carolina~50K1.32×
10Delaware~8K1.25×
11Tennessee~60K1.21×
12Virginia~70K1.20×
13Illinois~90K1.16×
14Pennsylvania~90K1.11×
15New Jersey~70K1.10×
16New York~100K1.08×
17Arkansas~20K1.08×
18California~300K1.06×
19Texas~200K1.06×
20Florida~200K1.06×
21Ohio~80K1.04×
22Missouri~40K1.04×
23Nevada~20K1.03×
24Connecticut~20K1.02×
25Indiana~40K1.00×
26Kentucky~30K0.96×
27Rhode Island~7K0.94×
28Massachusetts~40K0.92×
29Oklahoma~20K0.90×
30Arizona~40K0.86×
31Wisconsin~30K0.86×
32Washington~40K0.85×
33Oregon~20K0.82×
34Kansas~20K0.82×
35Hawaii~8K0.82×
36Minnesota~30K0.81×
37Nebraska~10K0.80×
38West Virginia~9K0.80×
39New Mexico~9K0.79×
40Maine~7K0.77×
41Vermont~3K0.76×
42Colorado~30K0.74×
43New Hampshire~7K0.73×
44Alaska~4K0.73×
45Iowa~10K0.71×
46Montana~4K0.67×
47South Dakota~4K0.65×
48North Dakota~3K0.65×
49Idaho~8K0.64×
50Utah~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Marvin Gaye, United States
0.62×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marvin Gaye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marvin Gaye audience
#·InterestCategoryAffinity×
01Chief of staffBusiness & Career59.18×
02Stevie WonderMusic & Radio25.49×
03Al GreenMusic & Radio25.27×
04Faith EvansMusic & Radio25.02×
05Joe (singer)Music & Radio22.47×
06Ja RuleMusic & Radio20.67×
07Earth, Wind & FireMusic & Radio19.49×
08D’AngeloMusic & Radio18.46×
09Maxwell (musician)Music & Radio17.37×
10Diana RossMusic & Radio17.18×
11Soulja BoyMusic & Radio16.22×
12Lionel RichieMusic & Radio15.30×
13DiddyMusic & Radio13.08×
14Whitney HoustonMusic & Radio12.47×
15Larry EllisonBusiness & Career11.66×
16Marlon WayansMovies & TV10.77×
17Prince (musician)Music & Radio8.27×
18Sean CombsMusic & Radio7.44×
19MotownMusic & Radio7.11×
20Michael JacksonMusic & Radio5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marvin Gaye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marvin Gaye audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.36×
Career OrientationPOWER1.26×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marvin Gaye audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
PatriotismCONSERVATISM0.95×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marvin Gaye have in United States?

Marvin Gaye has an estimated audience of 2,378,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marvin Gaye fans?

64.1% of Marvin Gaye fans are female, 35.9% are male, with an average age of 40.8 years.

03

Which brands do Marvin Gaye fans like most?

Marvin Gaye fans show strongest brand affinity for Stevie Wonder (25.49×), Diddy (13.08×), and D’Angelo (18.46×) over the country average.

04

Where do Marvin Gaye fans live in United States?

Marvin Gaye fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Marvin Gaye fans also like?

Beyond Marvin Gaye itself, the audience over-indexes on Diddy (13.08×), D’Angelo (18.46×), Diana Ross (17.18×), and Joe (singer) (22.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Marvin Gaye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvin Gaye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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