Marvin Gaye Audience in United States

Marvin Gaye logo

Marvin Gaye has an estimated audience of 2,376,582 people in United States. 64.1% are female, 35.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Diddy, Stevie Wonder, D’Angelo, Diana Ross, Joe (singer).

The average Marvin Gaye fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diddy, Stevie Wonder, D’Angelo, with strongest over-indexing on Diddy (13.08× the country average). Demographically, the Marvin Gaye audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Soul

Demographics of Marvin Gaye fans

Demographic split for Marvin Gaye audience in United States
MetricValue
Female64.1%
Male35.9%
Average age40.8
Estimated audience size2,376,582

Audience persona

The typical Marvin Gaye fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Marvin Gaye in United States
RegionReachAffinity
California284,3041.09×
Texas219,7341.08×
Florida178,8271.11×
New York150,8671.14×
Georgia117,8321.61×
North Carolina98,6601.38×
Illinois93,9271.19×
Pennsylvania90,2421.13×
Michigan85,4401.37×
Ohio80,2121.1×
Virginia71,9081.24×
Maryland68,3931.67×
New Jersey67,2601.11×
Tennessee59,3941.25×
Louisiana51,3261.67×
Alabama49,3431.49×
South Carolina48,1531.35×
Massachusetts45,1850.97×
Indiana44,0301.01×
Washington41,2510.87×
Arizona40,7940.84×
Missouri40,5441.06×
Wisconsin31,2410.87×
Mississippi31,2291.59×
Colorado29,2850.78×
Kentucky28,6440.96×
Minnesota27,3210.8×
Connecticut24,7971.04×
Nevada23,6261.03×
Oklahoma22,9880.87×
Oregon22,2130.82×
Arkansas20,1771.03×
Kansas15,2690.82×
Washington, District of Columbia13,4241.88×
Iowa13,2630.68×
Utah12,5610.59×
Nebraska9,3420.78×
New Mexico8,9920.75×
Hawaii8,2010.8×
West Virginia8,0000.72×
Delaware7,6821.17×
Rhode Island7,0360.93×
Idaho6,9400.58×
New Hampshire6,5140.7×
Maine6,1130.72×
Montana3,9420.6×
Alaska3,0090.59×
South Dakota2,8980.53×
Vermont2,7390.66×
North Dakota2,5210.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marvin Gaye audience
BrandAffinityCategory
Diddy13.08×Music & Radio
Stevie Wonder25.49×Music & Radio
D’Angelo18.46×Music & Radio
Diana Ross17.18×Music & Radio
Joe (singer)22.47×Music & Radio
Al Green25.27×Music & Radio
Lionel Richie15.3×Music & Radio
Faith Evans25.02×Music & Radio
Whitney Houston12.47×Music & Radio
Earth, Wind & Fire19.49×Music & Radio
Bobby Brown10.4×Music & Radio
Chief of staff59.18×Business & Career
Ja Rule20.67×Music & Radio
Motown7.11×Music & Radio
Maxwell (musician)17.37×Music & Radio
Larry Ellison11.66×Business & Career
Michael Jackson5.27×Music & Radio
Marlon Wayans10.77×Movies & TV
Luther Vandross13.71×Music & Radio
Chaka Khan15.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marvin Gaye audience
TraitClusterScore
PatriotismCONSERVATISM1.29
SpiritualityBALANCE1.2
Community OrientationOPEN1.19
Family OrientationCONSERVATISM1.17
TraditionCONSERVATISM1.14
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Marvin Gaye
CountryShare
United States38.9%
United Kingdom11.0%
Brazil8.7%

See Marvin Gaye audiences in other countries

More Soul audiences in United States

Frequently asked questions

How many fans does Marvin Gaye have in United States?

Marvin Gaye has an estimated audience of 2,376,582 people in United States, concentrated in California and Texas.

What is the gender split and age of Marvin Gaye fans?

64.1% of Marvin Gaye fans are female, 35.9% are male, with an average age of 40.8 years.

Which brands do Marvin Gaye fans like most?

Marvin Gaye fans show strongest brand affinity for Diddy (13.08×), Stevie Wonder (25.49×), and D’Angelo (18.46×) over the country average.

Where do Marvin Gaye fans live in United States?

Marvin Gaye fans in United States are most concentrated in California (reach 284,304), Texas (reach 219,734), and Florida (reach 178,827). These three regions account for the largest share of the active audience.

What other brands do Marvin Gaye fans also like?

Beyond Marvin Gaye itself, the audience over-indexes on Stevie Wonder (25.49×), D’Angelo (18.46×), Diana Ross (17.18×), and Joe (singer) (22.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvin Gaye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.