Faith Evans Audience in United States

Faith Evans logo

Faith Evans has an estimated audience of 1,317,492 people in United States. 63.0% are female, 37.0% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Diddy, Thandie Newton, Aaliyah, Tamia, Joe (singer).

The average Faith Evans fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diddy, Thandie Newton, Aaliyah, with strongest over-indexing on Diddy (36.4× the country average). Demographically, the Faith Evans audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Faith Evans fans

Demographic split for Faith Evans audience in United States
MetricValue
Female63.0%
Male37.0%
Average age38.4
Estimated audience size1,317,492

Audience persona

The typical Faith Evans fan in United States is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Faith Evans in United States
RegionReachAffinity
California161,8831.12×
Texas143,6041.27×
Florida103,7591.16×
New York100,9801.37×
Georgia72,8921.8×
North Carolina59,0311.49×
Illinois51,7291.18×
Pennsylvania50,5951.14×
Ohio45,6931.13×
New Jersey42,8851.28×
Michigan41,4061.2×
Virginia40,0161.25×
Maryland36,5501.61×
Tennessee30,4701.15×
Louisiana30,2061.78×
South Carolina30,0301.52×
Alabama28,7031.56×
Arizona25,0760.93×
Indiana23,5370.98×
Massachusetts22,7630.88×
Missouri20,4940.97×
Mississippi19,0531.76×
Washington18,6310.7×
Kentucky15,6130.95×
Colorado15,4090.74×
Connecticut15,1951.15×
Wisconsin14,6530.74×
Oklahoma14,598
Nevada14,2481.12×
Minnesota12,9680.69×
Arkansas12,4121.14×
Oregon9,6540.64×
Kansas8,3110.8×
New Mexico6,9881.06×
Iowa6,9370.64×
Utah5,8720.5×
Hawaii5,1850.92×
Washington, District of Columbia5,0501.28×
Delaware4,8291.33×
Nebraska4,8090.73×
West Virginia4,5460.74×
Rhode Island4,2211.01×
Idaho3,3560.51×
New Hampshire2,9460.57×
Maine2,3140.49×
Montana1,7690.48×
Alaska1,6680.59×
South Dakota1,5950.52×
North Dakota1,5830.58×
Vermont9690.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Faith Evans audience
BrandAffinityCategory
Diddy36.4×Music & Radio
Thandie Newton60.78×Movies & TV
Aaliyah51.54×Music & Radio
Tamia143.27×Music & Radio
Joe (singer)50.89×Music & Radio
Xscape101.93×Music & Radio
Evelyn Lozada95.6×Movies & TV
Antony Starr52.1×Movies & TV
Mobb Deep93.94×Music & Radio
Kelly Rowland50.07×Music & Radio
Tasha Smith75.54×Movies & TV
Maxwell (musician)47.52×Music & Radio
Charlie Murphy47.35×Movies & TV
Bobby Brown24.69×Music & Radio
Angie Stone47.05×Music & Radio
Ja Rule49.52×Music & Radio
Teddy Riley87.87×Music & Radio
Brian McKnight56.76×Music & Radio
Keyshia Cole42.32×Music & Radio
Marlon Wayans26.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Faith Evans audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
Convenience OrientationPREMIUM1.61
Family OrientationCONSERVATISM1.56
Risk AppetiteTHRILL1.41
Community OrientationOPEN1.27
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Faith Evans
CountryShare
United States54.4%
United Kingdom7.0%
Canada4.0%

See Faith Evans audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Faith Evans have in United States?

Faith Evans has an estimated audience of 1,317,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Faith Evans fans?

63.0% of Faith Evans fans are female, 37.0% are male, with an average age of 38.4 years.

Which brands do Faith Evans fans like most?

Faith Evans fans show strongest brand affinity for Diddy (36.4×), Thandie Newton (60.78×), and Aaliyah (51.54×) over the country average.

Where do Faith Evans fans live in United States?

Faith Evans fans in United States are most concentrated in California (reach 161,883), Texas (reach 143,604), and Florida (reach 103,759). These three regions account for the largest share of the active audience.

What other brands do Faith Evans fans also like?

Beyond Faith Evans itself, the audience over-indexes on Thandie Newton (60.78×), Aaliyah (51.54×), Tamia (143.27×), and Joe (singer) (50.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Faith Evans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.