Rascasse Audience Intelligence

Kelly Rowland Audience in United States

A data profile of the people who buy, follow and care about Kelly Rowland in United States — modelled from more than twelve digital signal sources. Kelly Rowland has an estimated audience of 1,935,429 people in United States.

#26among R&B in United States#2694among Person in United States#1643in Music & Radio

The average Kelly Rowland fan in United States is 35.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Aaliyah, Sky Bet, Diddy, with strongest over-indexing on Aaliyah (31.43× the country average).

Demographically, the Kelly Rowland audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelly Rowland fan in United States is more female, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Aaliyah.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Rowland profile in United States.

Audience size
1.9M
in United States
Gender
68.0%♀
32.0% male
Age
35.7
average years
Country rank
#14608
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelly Rowland fans

68.0% are female, 32.0% are male, average age 35.7.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Kelly Rowland audience in United States
MetricValue
Female68.0%
Male32.0%
Average age35.7
Estimated audience size1,935,429
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Kelly Rowland audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3923%
40-4919%
50+10%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Kelly Rowland audience comes from United States.

Worldwide audience distribution share by country for Kelly Rowland
CountryShare
United States45.9%
United Kingdom7.3%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Rowland audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelly Rowland fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K2.08×
02Georgia~100K1.99×
03Louisiana~50K1.86×
04Mississippi~30K1.86×
05Maryland~60K1.84×
06Washington, District of Columbia~9K1.57×
07South Carolina~40K1.42×
08North Carolina~80K1.41×
09Delaware~7K1.35×
10Texas~200K1.32×
11Virginia~60K1.25×
12Tennessee~50K1.23×
13New York~100K1.21×
14Illinois~70K1.18×
15Florida~100K1.17×
16Arkansas~20K1.17×
17New Jersey~50K1.12×
18Ohio~60K1.11×
19Michigan~50K1.11×
20Pennsylvania~70K1.07×
21Missouri~30K1.07×
22Arizona~40K1.04×
23Nevada~20K1.04×
24Connecticut~20K0.99×
25Indiana~30K0.97×
26California~200K0.95×
27Oklahoma~20K0.94×
28Kentucky~20K0.93×
29Massachusetts~30K0.86×
30Rhode Island~5K0.86×
31Hawaii~7K0.84×
32Kansas~10K0.77×
33Alaska~3K0.77×
34Minnesota~20K0.76×
35Washington~30K0.74×
36Wisconsin~20K0.74×
37New Mexico~7K0.73×
38West Virginia~6K0.71×
39Nebraska~7K0.70×
40Colorado~20K0.69×
41Iowa~10K0.66×
42North Dakota~3K0.66×
43Oregon~10K0.64×
44Maine~4K0.62×
45Vermont~2K0.62×
46New Hampshire~5K0.61×
47South Dakota~3K0.61×
48Idaho~5K0.57×
49Montana~3K0.56×
50Utah~9K0.55×
Fig. 06

Affinity by region

Affinity by region — Kelly Rowland, United States
0.55×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Rowland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Rowland audience
#·InterestCategoryAffinity×
01Sky BetGames109.85×
02TuttosportSports56.24×
03Lisa LeslieSports36.08×
04AaliyahMusic & Radio31.43×
05Destiny's ChildMusic & Radio31.07×
06CrunkMusic & Radio28.05×
07La Gazzetta dello SportSports23.93×
08Keyshia ColeMusic & Radio23.86×
09Ashanti (singer)Music & Radio23.01×
10Maxwell (musician)Music & Radio16.72×
11Media Take OutInternet & Social Media16.57×
12FantasiaMusic & Radio14.67×
13Lil' KimMusic & Radio12.61×
14Michelle Williams (actress)Movies & TV12.04×
15Hardcore hip hopMusic & Radio10.12×
16Teyana TaylorMovies & TV9.53×
17ScarfaceMusic & Radio9.20×
18DiddyMusic & Radio8.50×
19Flo RidaMusic & Radio7.11×
20Sean CombsMusic & Radio7.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Rowland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Rowland audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.00×
IndividualismJOY1.47×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Rowland audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
PatriotismCONSERVATISM0.85×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelly Rowland have in United States?

Kelly Rowland has an estimated audience of 1,935,429 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kelly Rowland fans?

68.0% of Kelly Rowland fans are female, 32.0% are male, with an average age of 35.7 years.

03

Which brands do Kelly Rowland fans like most?

Kelly Rowland fans show strongest brand affinity for Aaliyah (31.43×), Sky Bet (109.85×), and Diddy (8.5×) over the country average.

04

Where do Kelly Rowland fans live in United States?

Kelly Rowland fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Rowland fans also like?

Beyond Kelly Rowland itself, the audience over-indexes on Sky Bet (109.85×), Diddy (8.5×), Crunk (28.05×), and Media Take Out (16.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Kelly Rowland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Rowland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →