Kelly Rowland Audience in United States

Kelly Rowland logo

Kelly Rowland has an estimated audience of 1,880,573 people in United States. 68.0% are female, 32.0% are male, average age 35.7. Top regions: Texas, California, Florida. Top brand affinities: Aaliyah, Diddy, Ashanti (singer), Sky Bet, Crunk.

The average Kelly Rowland fan in United States is 35.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Aaliyah, Diddy, Ashanti (singer), with strongest over-indexing on Aaliyah (31.43× the country average). Demographically, the Kelly Rowland audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Kelly Rowland fans

Demographic split for Kelly Rowland audience in United States
MetricValue
Female68.0%
Male32.0%
Average age35.7
Estimated audience size1,880,573

Audience persona

The typical Kelly Rowland fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Aaliyah.

Top regions in United States

Top regions ranked by reach for Kelly Rowland in United States
RegionReachAffinity
Texas222,0891.37×
California205,0080.99×
Florida151,7351.19×
New York131,9081.26×
Georgia119,0442.05×
North Carolina78,7091.39×
Illinois75,0021.2×
Pennsylvania68,9691.09×
Ohio64,7691.12×
Alabama60,5822.31×
Virginia59,0471.29×
Maryland55,9771.73×
Michigan53,4081.09×
New Jersey51,6491.08×
Tennessee46,0271.22×
Arizona45,4161.18×
Louisiana43,7381.8×
South Carolina38,5091.36×
Massachusetts33,2650.9×
Indiana32,7180.95×
Missouri30,7171.01×
Washington29,0670.77×
Mississippi27,5481.78×
Kentucky21,4230.91×
Colorado20,9300.71×
Minnesota20,9040.78×
Wisconsin20,7350.73×
Oklahoma18,9190.91×
Connecticut18,8451×
Nevada18,4541.01×
Arkansas17,8071.15×
Oregon13,9590.65×
Kansas11,3930.77×
Iowa9,7910.63×
Washington, District of Columbia8,6581.53×
Utah8,3410.5×
New Mexico6,5890.7×
Delaware6,5511.26×
Hawaii6,5060.8×
Nebraska6,2650.66×
West Virginia5,5120.63×
Rhode Island4,8170.8×
Idaho4,6700.5×
New Hampshire4,1760.56×
Maine3,8920.58×
Alaska2,9720.74×
Montana2,3550.45×
South Dakota2,1760.5×
North Dakota2,0010.52×
Vermont1,6270.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelly Rowland audience
BrandAffinityCategory
Aaliyah31.43×Music & Radio
Diddy8.5×Music & Radio
Ashanti (singer)23.01×Music & Radio
Sky Bet109.85×Games
Crunk28.05×Music & Radio
Media Take Out16.57×Internet & Social Media
Teyana Taylor9.53×Movies & TV
Keyshia Cole23.86×Music & Radio
Lisa Leslie36.08×Sports
Michelle Williams (actress)12.04×Movies & TV
Flo Rida7.11×Music & Radio
La Gazzetta dello Sport23.93×Sports
Terrence Howard16.02×Movies & TV
Hardcore hip hop10.12×Music & Radio
Maxwell (musician)16.72×Music & Radio
Tuttosport56.24×Sports
Keri Hilson25.61×Music & Radio
Final Destination3.35×Movies & TV
Scarface9.2×Music & Radio
Gospel music3.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelly Rowland audience
TraitClusterScore
ExtroversionTHRILL1.52
Early Adopter MentalityPOWER1.52
SustainabilityBALANCE1.51
Luxury OrientationPREMIUM1.44
Healthy LifestyleBALANCE1.39
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Kelly Rowland
CountryShare
United States45.7%
United Kingdom7.3%
Brazil4.6%

See Kelly Rowland audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Kelly Rowland have in United States?

Kelly Rowland has an estimated audience of 1,880,573 people in United States, concentrated in Texas and California.

What is the gender split and age of Kelly Rowland fans?

68.0% of Kelly Rowland fans are female, 32.0% are male, with an average age of 35.7 years.

Which brands do Kelly Rowland fans like most?

Kelly Rowland fans show strongest brand affinity for Aaliyah (31.43×), Diddy (8.5×), and Ashanti (singer) (23.01×) over the country average.

Where do Kelly Rowland fans live in United States?

Kelly Rowland fans in United States are most concentrated in Texas (reach 222,089), California (reach 205,008), and Florida (reach 151,735). These three regions account for the largest share of the active audience.

What other brands do Kelly Rowland fans also like?

Beyond Kelly Rowland itself, the audience over-indexes on Diddy (8.5×), Ashanti (singer) (23.01×), Sky Bet (109.85×), and Crunk (28.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Rowland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.