Rihanna Audience in United States

Rihanna logo

Rihanna has an estimated audience of 13,085,119 people in United States. 61.0% are female, 39.0% are male, average age 31.7. Top regions: California, Texas, New York. Top brand affinities: Rhianna (singer), Euphoria, Hip hop music, Music of Nigeria, Lace wig.

The average Rihanna fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rhianna (singer), Euphoria, Hip hop music, with strongest over-indexing on Rhianna (singer) (8.57× the country average). Demographically, the Rihanna audience skews more female with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Rihanna fans

Demographic split for Rihanna audience in United States
MetricValue
Female61.0%
Male39.0%
Average age31.7
Estimated audience size13,085,119

Audience persona

The typical Rihanna fan in United States is more female, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Rihanna in United States
RegionReachAffinity
California1,600,5031.11×
Texas1,281,7761.14×
New York986,9131.35×
Florida986,0971.11×
Georgia612,3621.52×
Illinois506,3121.16×
Pennsylvania477,6611.08×
North Carolina475,8471.21×
Ohio411,9781.02×
New Jersey391,5611.18×
Michigan379,0801.11×
Virginia375,5841.18×
Maryland329,6721.47×
Massachusetts284,5111.1×
Tennessee283,8011.08×
Washington268,8071.02×
Arizona265,5800.99×
Indiana246,8091.03×
Alabama222,6801.22×
South Carolina222,5071.13×
Missouri219,8451.04×
Louisiana219,5101.3×
Colorado181,8320.88×
Wisconsin176,4460.9×
Minnesota165,3870.88×
Kentucky148,5860.91×
Oklahoma148,3751.02×
Connecticut144,0031.1×
Nevada140,6301.11×
Mississippi137,6241.28×
Oregon136,4900.91×
Arkansas104,6950.97×
Utah95,1540.81×
Kansas88,3400.86×
Iowa86,7570.8×
New Mexico61,4110.94×
Nebraska54,8150.84×
Hawaii51,9310.92×
Washington, District of Columbia50,4761.28×
Idaho47,9670.73×
West Virginia45,3470.74×
Rhode Island43,6891.05×
New Hampshire38,0430.74×
Delaware37,0101.03×
Maine33,8290.72×
Montana24,5300.68×
South Dakota20,8140.69×
Alaska20,1420.72×
North Dakota17,7840.66×
Vermont15,3300.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rihanna audience
BrandAffinityCategory
Rhianna (singer)8.57×Music & Radio
Euphoria1.61×Movies & TV
Hip hop music1.67×Music & Radio
Music of Nigeria5.83×Music & Radio
Lace wig2.55×Beauty & Wellness
Wig2.29×Beauty & Wellness
Hair Extensions2.52×Beauty & Wellness
Curly Hair2.51×Beauty & Wellness
Contemporary R&B1.66×Music & Radio
Braid2.31×Home & Garden
Macy's1.58×Shopping
Afrobeat2.48×Music & Radio
NBA Finals1.83×Sports
Long hair2.36×Beauty & Wellness
Department of Motor Vehicles2.46×Cars & Mobility
Yahoo!ショッピング1.59×
Sephora1.5×Shopping
NBA playoffs1.83×Sports
Fashion Nova1.83×Shopping
Hair straightening2.16×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rihanna audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Luxury OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.23
ExtroversionTHRILL1.22
MindfulnessBALANCE1.21
SustainabilityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Rihanna
CountryShare
United States32.3%
Brazil5.8%
United Kingdom5.4%

See Rihanna audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Rihanna have in United States?

Rihanna has an estimated audience of 13,085,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Rihanna fans?

61.0% of Rihanna fans are female, 39.0% are male, with an average age of 31.7 years.

Which brands do Rihanna fans like most?

Rihanna fans show strongest brand affinity for Rhianna (singer) (8.57×), Euphoria (1.61×), and Hip hop music (1.67×) over the country average.

Where do Rihanna fans live in United States?

Rihanna fans in United States are most concentrated in California (reach 1,600,503), Texas (reach 1,281,776), and New York (reach 986,913). These three regions account for the largest share of the active audience.

What other brands do Rihanna fans also like?

Beyond Rihanna itself, the audience over-indexes on Euphoria (1.61×), Hip hop music (1.67×), Music of Nigeria (5.83×), and Lace wig (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rihanna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.