Rascasse Audience Intelligence

Beyoncé Audience in United States

A data profile of the people who buy, follow and care about Beyoncé in United States — modelled from more than twelve digital signal sources. Beyoncé has an estimated audience of 6,113,287 people in United States.

#7among R&B in United States#505among Person in United States#463in Music & Radio

The average Beyoncé fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Music of Nigeria, Hip hop music, with strongest over-indexing on Rhianna (singer) (8.91× the country average).

Demographically, the Beyoncé audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beyoncé fan in United States is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyoncé profile in United States.

Audience size
6.1M
in United States
Gender
59.6%♀
40.4% male
Age
32.4
average years
Country rank
#5641
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beyoncé fans

59.6% are female, 40.4% are male, average age 32.4.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Beyoncé audience in United States
MetricValue
Female59.6%
Male40.4%
Average age32.4
Estimated audience size6,113,287
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Beyoncé audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Beyoncé audience comes from United States.

Worldwide audience distribution share by country for Beyoncé
CountryShare
United States39.5%
Brazil5.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyoncé audience in United States is strongest.

Fig. 05

Top regions by affinity

Beyoncé fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.94×
02Washington, District of Columbia~30K1.74×
03Maryland~200K1.70×
04Mississippi~90K1.69×
05Louisiana~100K1.67×
06Alabama~100K1.56×
07South Carolina~100K1.37×
08North Carolina~200K1.32×
09Texas~600K1.23×
10Virginia~200K1.21×
11New York~400K1.20×
12Nevada~70K1.19×
13Illinois~200K1.18×
14Delaware~20K1.17×
15Tennessee~100K1.16×
16Arkansas~60K1.15×
17New Jersey~200K1.13×
18Missouri~100K1.11×
19Pennsylvania~200K1.09×
20Ohio~200K1.08×
21Michigan~200K1.07×
22Florida~400K1.06×
23Kentucky~80K1.02×
24Connecticut~60K1.01×
25Indiana~100K0.99×
26California~700K0.98×
27Massachusetts~100K0.92×
28Oklahoma~60K0.92×
29Arizona~100K0.89×
30Rhode Island~20K0.88×
31Kansas~40K0.85×
32Washington~100K0.82×
33Minnesota~70K0.82×
34Wisconsin~70K0.80×
35New Mexico~20K0.79×
36Oregon~50K0.75×
37Nebraska~20K0.74×
38Colorado~70K0.73×
39West Virginia~20K0.72×
40Hawaii~20K0.72×
41Iowa~40K0.71×
42Alaska~9K0.69×
43Utah~40K0.66×
44North Dakota~8K0.66×
45Maine~10K0.65×
46South Dakota~9K0.64×
47Idaho~20K0.63×
48Vermont~7K0.63×
49New Hampshire~10K0.62×
50Montana~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Beyoncé, United States
0.60×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyoncé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyoncé audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio8.91×
02Music of NigeriaMusic & Radio6.68×
03natural hairBeauty & Wellness3.76×
04DrakeMusic & Radio2.76×
05Cardi BMusic & Radio2.75×
06Lace wigBeauty & Wellness2.64×
07Department of Motor VehiclesCars & Mobility2.53×
08Hair ExtensionsBeauty & Wellness2.45×
09AfrobeatMusic & Radio2.41×
10Long hairBeauty & Wellness2.36×
11Curly HairBeauty & Wellness2.35×
12WigBeauty & Wellness2.29×
13BraidHome & Garden2.25×
14Hair straighteningBeauty & Wellness2.17×
15Underground hip hopMusic & Radio2.13×
16NBA FinalsSports1.89×
17NBA playoffsSports1.88×
18Contemporary R&BMusic & Radio1.76×
19StreetwearFashion & Accessoires1.74×
20Hip hop musicMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyoncé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyoncé audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.09×
IndulgenceJOY1.08×
Social Media UsageJOY1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyoncé audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.67×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beyoncé have in United States?

Beyoncé has an estimated audience of 6,113,287 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beyoncé fans?

59.6% of Beyoncé fans are female, 40.4% are male, with an average age of 32.4 years.

03

Which brands do Beyoncé fans like most?

Beyoncé fans show strongest brand affinity for Rhianna (singer) (8.91×), Music of Nigeria (6.68×), and Hip hop music (1.69×) over the country average.

04

Where do Beyoncé fans live in United States?

Beyoncé fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Beyoncé fans also like?

Beyond Beyoncé itself, the audience over-indexes on Music of Nigeria (6.68×), Hip hop music (1.69×), Lace wig (2.64×), and Wig (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Beyoncé audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beyoncé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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