Beyoncé Audience in United States

Beyoncé logo

Beyoncé has an estimated audience of 11,663,900 people in United States. 59.6% are female, 40.4% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Euphoria, Music of Nigeria, Hip hop music, Lace wig.

The average Beyoncé fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Euphoria, Music of Nigeria, with strongest over-indexing on Rhianna (singer) (8.91× the country average). Demographically, the Beyoncé audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Beyoncé fans

Demographic split for Beyoncé audience in United States
MetricValue
Female59.6%
Male40.4%
Average age32.4
Estimated audience size11,663,900

Audience persona

The typical Beyoncé fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Beyoncé in United States
RegionReachAffinity
California1,285,4381×
Texas1,240,7921.24×
Florida866,9271.1×
New York736,7581.13×
Georgia668,4971.86×
Illinois459,1891.18×
North Carolina446,6501.27×
Pennsylvania409,7581.04×
Ohio402,4721.12×
Michigan354,9681.16×
New Jersey328,6511.11×
Virginia327,0881.15×
Maryland306,0301.53×
Tennessee283,5001.21×
Alabama268,3681.65×
South Carolina246,5021.4×
Louisiana238,8661.59×
Arizona236,9230.99×
Missouri231,2161.23×
Indiana216,8241.02×
Washington195,5820.84×
Massachusetts194,9470.85×
Mississippi167,7521.75×
Kentucky158,3911.08×
Wisconsin143,7660.82×
Minnesota143,4800.86×
Colorado138,2370.75×
Nevada135,7581.2×
Oklahoma125,6600.97×
Connecticut112,8130.96×
Arkansas111,0081.16×
Oregon102,0470.76×
Kansas85,5630.93×
Iowa71,1430.74×
Utah71,0260.68×
New Mexico49,8840.85×
Nebraska42,8640.73×
Washington, District of Columbia42,3501.21×
West Virginia38,9670.72×
Idaho38,5800.66×
Hawaii35,8080.71×
Delaware34,9491.09×
Rhode Island31,0450.84×
New Hampshire29,1960.64×
Maine26,1860.63×
Montana18,3740.57×
South Dakota17,1840.64×
Alaska15,8530.64×
North Dakota15,4810.65×
Vermont11,5440.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beyoncé audience
BrandAffinityCategory
Rhianna (singer)8.91×Music & Radio
Euphoria1.53×Movies & TV
Music of Nigeria6.68×Music & Radio
Hip hop music1.69×Music & Radio
Lace wig2.64×Beauty & Wellness
Wig2.29×Beauty & Wellness
Contemporary R&B1.76×Music & Radio
Hair Extensions2.45×Beauty & Wellness
Braid2.25×Home & Garden
Curly Hair2.35×Beauty & Wellness
NBA Finals1.89×Sports
Afrobeat2.41×Music & Radio
Department of Motor Vehicles2.53×Cars & Mobility
Long hair2.36×Beauty & Wellness
natural hair3.76×Beauty & Wellness
NBA playoffs1.88×Sports
Hair straightening2.17×Beauty & Wellness
Underground hip hop2.13×Music & Radio
Streetwear1.74×Fashion & Accessoires
Cardi B2.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beyoncé audience
TraitClusterScore
Luxury OrientationPREMIUM3.24
LGBTQ+ IdentityOPEN1.74
Risk AppetiteTHRILL1.7
MindfulnessBALANCE1.2
Early Adopter MentalityPOWER1.19
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Beyoncé
CountryShare
United States40.4%
Brazil6.4%
United Kingdom6.1%

See Beyoncé audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Beyoncé have in United States?

Beyoncé has an estimated audience of 11,663,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Beyoncé fans?

59.6% of Beyoncé fans are female, 40.4% are male, with an average age of 32.4 years.

Which brands do Beyoncé fans like most?

Beyoncé fans show strongest brand affinity for Rhianna (singer) (8.91×), Euphoria (1.53×), and Music of Nigeria (6.68×) over the country average.

Where do Beyoncé fans live in United States?

Beyoncé fans in United States are most concentrated in California (reach 1,285,438), Texas (reach 1,240,792), and Florida (reach 866,927). These three regions account for the largest share of the active audience.

What other brands do Beyoncé fans also like?

Beyond Beyoncé itself, the audience over-indexes on Euphoria (1.53×), Music of Nigeria (6.68×), Hip hop music (1.69×), and Lace wig (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beyoncé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.