Rascasse Audience Intelligence

Aaliyah Audience in United States

A data profile of the people who buy, follow and care about Aaliyah in United States — modelled from more than twelve digital signal sources. Aaliyah has an estimated audience of 3,124,160 people in United States.

#17among R&B in United States#1477among Person in United States#1003in Music & Radio

The average Aaliyah fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include R&B/Soul, Laufey, Curly Hair, with strongest over-indexing on R&B/Soul (45.16× the country average).

Demographically, the Aaliyah audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aaliyah fan in United States is more female, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for R&B/Soul.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aaliyah profile in United States.

Audience size
3.1M
in United States
Gender
65.3%♀
34.7% male
Age
34.5
average years
Country rank
#9959
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aaliyah fans

65.3% are female, 34.7% are male, average age 34.5.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Aaliyah audience in United States
MetricValue
Female65.3%
Male34.7%
Average age34.5
Estimated audience size3,124,160
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Aaliyah audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3921%
40-4917%
50+9%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Aaliyah audience comes from United States.

Worldwide audience distribution share by country for Aaliyah
CountryShare
United States37.6%
Brazil5.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aaliyah audience in United States is strongest.

Fig. 05

Top regions by affinity

Aaliyah fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K1.75×
02Georgia~200K1.63×
03Mississippi~40K1.60×
04Maryland~80K1.47×
05Alabama~70K1.46×
06South Carolina~70K1.38×
07North Carolina~100K1.32×
08Virginia~100K1.30×
09Nevada~40K1.25×
10Texas~400K1.23×
11Michigan~100K1.21×
12New York~200K1.17×
13Washington, District of Columbia~10K1.17×
14California~400K1.15×
15Tennessee~80K1.15×
16Illinois~100K1.14×
17Florida~300K1.13×
18Arkansas~30K1.12×
19New Jersey~90K1.11×
20Delaware~10K1.11×
21Ohio~100K1.07×
22New Mexico~20K1.05×
23Pennsylvania~100K1.04×
24Missouri~60K1.04×
25Arizona~70K1.03×
26Connecticut~30K1.03×
27Oklahoma~40K1.02×
28Kentucky~40K0.99×
29Indiana~60K0.98×
30Hawaii~10K0.96×
31Rhode Island~10K0.93×
32Massachusetts~60K0.90×
33Kansas~20K0.86×
34Washington~60K0.85×
35Colorado~40K0.81×
36Wisconsin~40K0.80×
37Nebraska~10K0.80×
38Alaska~6K0.79×
39Oregon~30K0.77×
40Minnesota~40K0.76×
41West Virginia~10K0.76×
42Iowa~20K0.68×
43North Dakota~5K0.68×
44South Dakota~5K0.66×
45New Hampshire~8K0.64×
46Utah~20K0.63×
47Idaho~10K0.62×
48Maine~7K0.61×
49Montana~6K0.61×
50Vermont~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Aaliyah, United States
0.58×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aaliyah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aaliyah audience
#·InterestCategoryAffinity×
01R&B/SoulTopic45.16×
02Damian MarleyMusic & Radio24.22×
03Miranda!Music & Radio19.14×
04LaufeyMusic & Radio15.91×
05Faith EvansMusic & Radio13.62×
06Camila CabelloMusic & Radio12.33×
07Kelly RowlandMusic & Radio12.29×
08Teyana TaylorMovies & TV6.44×
09ImdbMovies & TV6.17×
10Stephen CurrySports5.47×
11Old-school hip hopMusic & Radio5.05×
12DiddyMusic & Radio4.65×
13Curly HairBeauty & Wellness4.36×
14YouTube MusicInternet & Social Media3.93×
15Street artArts & Culture3.87×
16Miami HeatSports3.42×
17Britney SpearsMusic & Radio3.28×
18Hair ExtensionsBeauty & Wellness3.11×
19Lace wigBeauty & Wellness3.08×
20Christian hip hopMusic & Radio2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aaliyah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aaliyah audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.31×
Early Adopter MentalityPOWER1.19×
TraditionCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aaliyah audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Community OrientationOPEN0.64×
Convenience OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aaliyah have in United States?

Aaliyah has an estimated audience of 3,124,160 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aaliyah fans?

65.3% of Aaliyah fans are female, 34.7% are male, with an average age of 34.5 years.

03

Which brands do Aaliyah fans like most?

Aaliyah fans show strongest brand affinity for R&B/Soul (45.16×), Laufey (15.91×), and Curly Hair (4.36×) over the country average.

04

Where do Aaliyah fans live in United States?

Aaliyah fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Aaliyah fans also like?

Beyond Aaliyah itself, the audience over-indexes on Laufey (15.91×), Curly Hair (4.36×), YouTube Music (3.93×), and Imdb (6.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Aaliyah audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaliyah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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