Laufey Audience in United States

Laufey logo

Laufey has an estimated audience of 3,611,449 people in United States. 64.6% are female, 35.4% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Progressive rock, Product design, Harlow, UK garage, Bank account.

The average Laufey fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Progressive rock, Product design, Harlow, with strongest over-indexing on Progressive rock (3.25× the country average). Demographically, the Laufey audience skews more female with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio

Demographics of Laufey fans

Demographic split for Laufey audience in United States
MetricValue
Female64.6%
Male35.4%
Average age34.0
Estimated audience size3,611,449

Audience persona

The typical Laufey fan in United States is more female, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Laufey in United States
RegionReachAffinity
California832,4822.1×
Texas425,2271.37×
New York311,0321.54×
Florida255,3411.04×
Illinois161,0391.34×
Georgia128,6101.16×
Pennsylvania126,1071.04×
Virginia124,2031.41×
New Jersey122,5091.33×
Washington112,4431.55×
North Carolina111,9741.03×
Massachusetts101,2561.42×
Ohio95,0400.85×
Arizona90,8991.23×
Michigan86,6920.92×
Maryland84,7921.37×
Tennessee62,9560.87×
Indiana60,4410.92×
Colorado50,3730.88×
Minnesota46,5020.9×
Oregon46,1611.12×
Missouri45,7580.79×
Nevada44,3671.27×
Connecticut43,2051.19×
South Carolina41,8800.77×
Wisconsin41,7790.77×
Utah41,1921.27×
Louisiana38,9840.84×
Alabama35,9550.71×
Oklahoma35,8210.89×
Kentucky34,2220.76×
Hawaii25,0461.61×
Kansas23,6790.83×
Arkansas21,9410.74×
Iowa21,1400.71×
Mississippi17,8600.6×
Washington, District of Columbia17,4941.61×
Rhode Island14,7301.28×
Nebraska14,3740.79×
New Mexico14,2460.79×
Idaho13,0790.72×
New Hampshire10,9580.77×
West Virginia9,7960.58×
Maine9,3470.72×
Delaware8,8850.89×
Alaska6,7930.88×
Vermont5,2100.82×
Montana4,8530.48×
South Dakota4,5340.54×
North Dakota4,1510.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laufey audience
BrandAffinityCategory
Progressive rock3.25×Music & Radio
Product design2.53×Business & Career
Harlow14.73×Travel & Leisure
UK garage6.48×Music & Radio
Bank account2.51×Business & Career
On the Border Mexican Grill & Cantina6.71×Food & Beverages
South Asian cuisine7.59×Food & Beverages
Staycation2.73×Home & Garden
Isometric exercise6.9×Sports
Natural rubber1.6×Cars & Mobility
JDSU2.25×Business & Career
Elsword11.07×Games
Springfield, Illinois7.37×Travel & Leisure
Electrolyte3.16×Health
Stamp collecting2.96×Home & Garden
Jordan Fisher5.21×Movies & TV
Pro-Ject2.53×Music & Radio
Historic site2.55×Arts & Culture
Nebraska Cornhuskers football2.16×Sports
Edvard Grieg15.08×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laufey audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.99
TraditionCONSERVATISM1.54
SustainabilityBALANCE1.24
Luxury OrientationPREMIUM1.21
Pet OwnershipJOY1.19
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Laufey
CountryShare
United States55.6%
United Kingdom7.8%
Canada6.3%

See Laufey audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Laufey have in United States?

Laufey has an estimated audience of 3,611,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Laufey fans?

64.6% of Laufey fans are female, 35.4% are male, with an average age of 34.0 years.

Which brands do Laufey fans like most?

Laufey fans show strongest brand affinity for Progressive rock (3.25×), Product design (2.53×), and Harlow (14.73×) over the country average.

Where do Laufey fans live in United States?

Laufey fans in United States are most concentrated in California (reach 832,482), Texas (reach 425,227), and New York (reach 311,032). These three regions account for the largest share of the active audience.

What other brands do Laufey fans also like?

Beyond Laufey itself, the audience over-indexes on Product design (2.53×), Harlow (14.73×), UK garage (6.48×), and Bank account (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laufey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.