Rascasse Audience Intelligence

Google Analytics Audience in United States

A data profile of the people who buy, follow and care about Google Analytics in United States — modelled from more than twelve digital signal sources. Google Analytics has an estimated audience of 3,651,062 people in United States.

#234among Website / Newspaper / Magazine in United States#116in Internet & Social Media

The average Google Analytics fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Viral marketing, R&B/Soul, Web analytics, with strongest over-indexing on Viral marketing (16.6× the country average).

Demographically, the Google Analytics audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Analytics fan in United States is balanced, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Viral marketing.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Analytics profile in United States.

Audience size
3.7M
in United States
Gender
47.6%♀
52.4% male
Age
38.1
average years
Country rank
#8701
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Analytics

47.6% are female, 52.4% are male, average age 38.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Google Analytics audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.1
Estimated audience size3,651,062
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Google Analytics audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Google Analytics audience comes from United States.

Worldwide audience distribution share by country for Google Analytics
CountryShare
China15.5%
United States13.3%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Analytics audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Analytics fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.82×
02Colorado~90K1.79×
03Utah~50K1.60×
04California~500K1.32×
05Washington~80K1.31×
06Oregon~50K1.30×
07Massachusetts~80K1.28×
08New York~200K1.24×
09Vermont~7K1.24×
10New Hampshire~20K1.21×
11Florida~300K1.19×
12Idaho~20K1.17×
13New Jersey~90K1.15×
14Connecticut~40K1.12×
15Montana~10K1.11×
16Virginia~80K1.09×
17Illinois~100K1.08×
18Georgia~100K1.06×
19Missouri~50K1.06×
20Arizona~70K1.04×
21Wisconsin~50K1.03×
22Minnesota~50K1.03×
23Maine~10K1.01×
24North Carolina~100K1.00×
25Nevada~30K1.00×
26Pennsylvania~100K0.99×
27Kansas~20K0.98×
28Texas~300K0.97×
29Rhode Island~10K0.97×
30Maryland~50K0.95×
31Iowa~20K0.95×
32Michigan~80K0.94×
33Tennessee~60K0.94×
34Nebraska~10K0.88×
35South Dakota~6K0.87×
36South Carolina~40K0.85×
37Ohio~80K0.84×
38Kentucky~30K0.84×
39Hawaii~10K0.82×
40Alaska~5K0.80×
41Indiana~50K0.79×
42North Dakota~5K0.79×
43Oklahoma~30K0.71×
44Arkansas~20K0.67×
45Alabama~30K0.65×
46Delaware~6K0.64×
47Louisiana~30K0.63×
48New Mexico~10K0.61×
49Mississippi~20K0.58×
50West Virginia~8K0.54×
Fig. 06

Affinity by region

Affinity by region — Google Analytics, United States
0.54×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Analytics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Analytics audience
#·InterestCategoryAffinity×
01Search Engine LandInternet & Social Media67.97×
02R&B/SoulTopic41.83×
03Web analyticsInternet & Social Media35.17×
04Virginia TechBusiness & Career30.71×
05Camila CabelloMusic & Radio23.92×
06Conversion marketingBusiness & Career20.92×
07Landing pageTechnology & Electronics17.60×
08Viral marketingBusiness & Career16.60×
09El Palacio de HierroShopping16.31×
10LaufeyMusic & Radio14.95×
11Regional styles of Mexican musicMusic & Radio14.69×
12medicina naturalHealth12.60×
13Advertising campaignBusiness & Career11.67×
14Maquillaje ProfesionalBeauty & Wellness10.80×
15LiverpoolTravel & Leisure10.26×
16Moda FemininaFashion & Accessoires9.31×
17Norteño (music)Music & Radio9.01×
18Dua LipaMusic & Radio7.81×
19Business marketingBusiness & Career7.37×
20Buenos AiresTravel & Leisure6.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Analytics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Analytics audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.58×
MindfulnessBALANCE1.35×
TravellingTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Analytics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Sports ActivityPOWER0.75×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Analytics have in United States?

Google Analytics has an estimated audience of 3,651,062 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Google Analytics fans?

47.6% of Google Analytics fans are female, 52.4% are male, with an average age of 38.1 years.

03

Which brands do Google Analytics fans like most?

Google Analytics fans show strongest brand affinity for Viral marketing (16.6×), R&B/Soul (41.83×), and Web analytics (35.17×) over the country average.

04

Where do Google Analytics fans live in United States?

Google Analytics fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Google Analytics fans also like?

Beyond Google Analytics itself, the audience over-indexes on R&B/Soul (41.83×), Web analytics (35.17×), Regional styles of Mexican music (14.69×), and Virginia Tech (30.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Google Analytics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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