Google Analytics Audience in United States

Google Analytics logo

Google Analytics has an estimated audience of 3,183,158 people in United States. 47.6% are female, 52.4% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Viral marketing, R&B/Soul, Web analytics, Regional styles of Mexican music, Virginia Tech.

The average Google Analytics fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Viral marketing, R&B/Soul, Web analytics, with strongest over-indexing on Viral marketing (16.6× the country average). Demographically, the Google Analytics audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Google Analytics fans

Demographic split for Google Analytics audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.1
Estimated audience size3,183,158

Audience persona

The typical Google Analytics fan in United States is balanced, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Viral marketing.

Top regions in United States

Top regions ranked by reach for Google Analytics in United States
RegionReachAffinity
California489,9121.4×
Texas275,5391.01×
Florida259,9711.21×
New York238,1031.34×
Illinois125,8561.19×
Pennsylvania109,7291.02×
Georgia104,4321.06×
New Jersey102,5551.27×
North Carolina96,6931.01×
Virginia88,9301.15×
Washington87,7821.37×
Massachusetts86,7241.38×
Ohio85,4990.87×
Colorado84,7041.69×
Michigan78,1650.94×
Arizona67,7441.04×
Tennessee59,3600.93×
Missouri55,6121.08×
Maryland52,6070.96×
Wisconsin51,8331.08×
Oregon49,8551.37×
Minnesota49,0301.08×
Utah48,0331.69×
Indiana46,1170.79×
South Carolina39,2290.82×
Connecticut35,7531.12×
Nevada32,0091.04×
Kentucky30,9790.78×
Alabama28,0390.63×
Iowa24,0990.92×
Kansas23,5910.94×
Louisiana23,5330.57×
Oklahoma23,1990.66×
Washington, District of Columbia19,4842.04×
Idaho18,2941.15×
Arkansas15,9890.61×
New Hampshire15,3631.22×
Nebraska13,1630.82×
Hawaii11,4620.84×
Maine11,3511×
Mississippi10,9400.42×
Rhode Island9,7820.97×
Montana9,0901.03×
New Mexico8,1690.51×
West Virginia6,7880.46×
Vermont6,7101.2×
South Dakota5,6450.77×
Delaware5,1270.58×
Alaska4,9420.73×
North Dakota4,2710.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Analytics audience
BrandAffinityCategory
Viral marketing16.6×Business & Career
R&B/Soul41.83×
Web analytics35.17×Internet & Social Media
Regional styles of Mexican music14.69×Music & Radio
Virginia Tech30.71×Business & Career
Camila Cabello23.92×Music & Radio
El Palacio de Hierro16.31×Shopping
Search Engine Land67.97×Internet & Social Media
Conversion marketing20.92×Business & Career
Moda Feminina9.31×Fashion & Accessoires
Laufey14.95×Music & Radio
Maquillaje Profesional10.8×Beauty & Wellness
Landing page17.6×Technology & Electronics
Buenos Aires6.3×Travel & Leisure
Business marketing7.37×Business & Career
Norteño (music)9.01×Music & Radio
Advertising campaign11.67×Business & Career
Liverpool10.26×Travel & Leisure
medicina natural12.6×Health
Dua Lipa7.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Analytics audience
TraitClusterScore
Luxury OrientationPREMIUM3.59
Risk AppetiteTHRILL3.1
LGBTQ+ IdentityOPEN2.32
Early Adopter MentalityPOWER2.08
TravellingTHRILL1.8
Family OrientationCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Google Analytics
CountryShare
China16.2%
United States12.1%
Brazil7.1%

See Google Analytics audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Google Analytics have in United States?

Google Analytics has an estimated audience of 3,183,158 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Analytics fans?

47.6% of Google Analytics fans are female, 52.4% are male, with an average age of 38.1 years.

Which brands do Google Analytics fans like most?

Google Analytics fans show strongest brand affinity for Viral marketing (16.6×), R&B/Soul (41.83×), and Web analytics (35.17×) over the country average.

Where do Google Analytics fans live in United States?

Google Analytics fans in United States are most concentrated in California (reach 489,912), Texas (reach 275,539), and Florida (reach 259,971). These three regions account for the largest share of the active audience.

What other brands do Google Analytics fans also like?

Beyond Google Analytics itself, the audience over-indexes on R&B/Soul (41.83×), Web analytics (35.17×), Regional styles of Mexican music (14.69×), and Virginia Tech (30.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.