Viral marketing Audience in United States

Viral marketing logo

Viral marketing has an estimated audience of 15,840,216 people in United States. 50.3% are female, 49.7% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Minnesota, Jesse Plemons, Kendra Scott, Home staging, Cam Ward.

The average Viral marketing fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, Jesse Plemons, Kendra Scott, with strongest over-indexing on Minnesota (1.59× the country average). Demographically, the Viral marketing audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Viral marketing fans

Demographic split for Viral marketing audience in United States
MetricValue
Female50.3%
Male49.7%
Average age38.5
Estimated audience size15,840,216

Audience persona

The typical Viral marketing fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Viral marketing in United States
RegionReachAffinity
California1,709,6620.98×
New York1,609,6541.82×
Texas1,393,0221.02×
Florida1,269,4471.18×
Georgia729,3491.49×
Illinois499,1090.95×
Ohio437,7600.9×
North Carolina431,3280.9×
Tennessee424,7201.34×
Louisiana339,8931.66×
Alabama316,3871.43×
Michigan297,3120.72×
Arizona292,5980.9×
Pennsylvania279,6620.52×
Indiana278,3220.96×
Mississippi260,6442×
Virginia246,1670.64×
South Carolina244,8471.03×
Missouri226,7610.89×
Washington181,8430.57×
Kentucky178,2880.9×
New Jersey173,9980.43×
Oklahoma171,0940.97×
Massachusetts157,6230.51×
Washington, District of Columbia152,5173.2×
Arkansas144,0771.1×
Wisconsin141,7880.59×
Colorado136,0010.54×
Maryland107,6210.4×
Nevada95,6360.62×
Kansas92,7490.74×
Oregon90,6390.5×
Minnesota90,4870.4×
Nebraska77,1600.97×
Utah71,3270.5×
Idaho70,6500.89×
West Virginia66,9430.91×
Iowa62,8940.48×
Connecticut57,7820.36×
Alaska57,2601.69×
Montana54,0761.23×
Hawaii50,6170.74×
South Dakota49,2691.35×
North Dakota47,9721.47×
New Hampshire47,2790.76×
Wyoming46,4171.98×
New Mexico46,0540.58×
Rhode Island45,6530.91×
Maine45,6260.8×
Vermont44,9021.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viral marketing audience
BrandAffinityCategory
Minnesota1.59×Travel & Leisure
Jesse Plemons2.76×Movies & TV
Kendra Scott1.52×Fashion & Accessoires
Home staging2.65×Home & Garden
Cam Ward1.84×Sports
TeachHUB1.67×Business & Career
Kento Yamazaki4.38×Movies & TV
Hayward, California4.26×Travel & Leisure
Mangaka1.65×Literature
Buying a House2.63×Home & Garden
Khaadi2.42×Fashion & Accessoires
Nuts (film)1.8×Movies & TV
Halsey, Oregon2.57×Travel & Leisure
Guys and Dolls4.05×Music & Radio
Viator1.51×Travel & Leisure
Magazine (band)1.63×Music & Radio
Manual labour1.6×Business & Career
Holt Renfrew3.4×Shopping
Who Wants to Be a Millionaire?2.35×Movies & TV
This Is Spinal Tap1.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viral marketing audience
TraitClusterScore
ExtroversionTHRILL1.54
IndividualismJOY1.1
Convenience OrientationPREMIUM1.09
Need for SecurityCONSERVATISM1.07
SpiritualityBALANCE1.06
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Viral marketing
CountryShare
United States16.1%
India9.3%
Indonesia5.3%

See Viral marketing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Viral marketing have in United States?

Viral marketing has an estimated audience of 15,840,216 people in United States, concentrated in California and New York.

What is the gender split and age of Viral marketing fans?

50.3% of Viral marketing fans are female, 49.7% are male, with an average age of 38.5 years.

Which brands do Viral marketing fans like most?

Viral marketing fans show strongest brand affinity for Minnesota (1.59×), Jesse Plemons (2.76×), and Kendra Scott (1.52×) over the country average.

Where do Viral marketing fans live in United States?

Viral marketing fans in United States are most concentrated in California (reach 1,709,662), New York (reach 1,609,654), and Texas (reach 1,393,022). These three regions account for the largest share of the active audience.

What other brands do Viral marketing fans also like?

Beyond Viral marketing itself, the audience over-indexes on Jesse Plemons (2.76×), Kendra Scott (1.52×), Home staging (2.65×), and Cam Ward (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.