Viral marketing Audience in United States

Viral marketing has an estimated audience of 15,840,216 people in United States. 50.3% are female, 49.7% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Wawa Inc., Florida State Seminoles football, Google Analytics, Social media marketing, Viral video.

The average Viral marketing fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Wawa Inc., Florida State Seminoles football, Google Analytics, with strongest over-indexing on Wawa Inc. (4.3× the country average). Demographically, the Viral marketing audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Viral marketing fans

Demographic split for Viral marketing audience in United States
MetricValue
Female50.3%
Male49.7%
Average age38.5
Estimated audience size15,840,216

Audience persona

The typical Viral marketing fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Wawa Inc..

Top regions in United States

Top regions ranked by reach for Viral marketing in United States
RegionReachAffinity
California1,709,6620.98×
New York1,609,6541.82×
Texas1,393,0221.02×
Florida1,269,4471.18×
Georgia729,3491.49×
Illinois499,1090.95×
Ohio437,7600.9×
North Carolina431,3280.9×
Tennessee424,7201.34×
Louisiana339,8931.66×
Alabama316,3871.43×
Michigan297,3120.72×
Arizona292,5980.9×
Pennsylvania279,6620.52×
Indiana278,3220.96×
Mississippi260,6442×
Virginia246,1670.64×
South Carolina244,8471.03×
Missouri226,7610.89×
Washington181,8430.57×
Kentucky178,2880.9×
New Jersey173,9980.43×
Oklahoma171,0940.97×
Massachusetts157,6230.51×
Washington, District of Columbia152,5173.2×
Arkansas144,0771.1×
Wisconsin141,7880.59×
Colorado136,0010.54×
Maryland107,6210.4×
Nevada95,6360.62×
Kansas92,7490.74×
Oregon90,6390.5×
Minnesota90,4870.4×
Nebraska77,1600.97×
Utah71,3270.5×
Idaho70,6500.89×
West Virginia66,9430.91×
Iowa62,8940.48×
Connecticut57,7820.36×
Alaska57,2601.69×
Montana54,0761.23×
Hawaii50,6170.74×
South Dakota49,2691.35×
North Dakota47,9721.47×
New Hampshire47,2790.76×
Wyoming46,4171.98×
New Mexico46,0540.58×
Rhode Island45,6530.91×
Maine45,6260.8×
Vermont44,9021.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viral marketing audience
BrandAffinityCategory
Wawa Inc.4.3×Shopping
Florida State Seminoles football7.27×Sports
Google Analytics11.07×Internet & Social Media
Social media marketing3.14×Business & Career
Viral video2.14×Internet & Social Media
Ohio State Buckeyes football5.38×Sports
Hobby Lobby1.63×Home & Garden
Livemusic2.22×Music & Radio
Instant messaging1.66×Internet & Social Media
United States Postal Service1.61×Business & Career
Eyebrow2.5×Beauty & Wellness
Real property1.97×Home & Garden
Dentistry1.93×Business & Career
Gambling1.55×Games
Anthropology1.61×Business & Career
High school1.91×Business & Career
University1.51×Business & Career
Houston Astros2.84×Sports
Scooby-Doo1.78×Movies & TV
Tractor Supply Company2.15×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viral marketing audience
TraitClusterScore
ExtroversionTHRILL1.54
IndividualismJOY1.1
Convenience OrientationPREMIUM1.09
Need for SecurityCONSERVATISM1.07
SpiritualityBALANCE1.06
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Viral marketing
CountryShare
United States16.1%
India9.3%
Indonesia5.3%

See Viral marketing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Viral marketing have in United States?

Viral marketing has an estimated audience of 15,840,216 people in United States, concentrated in California and New York.

What is the gender split and age of Viral marketing fans?

50.3% of Viral marketing fans are female, 49.7% are male, with an average age of 38.5 years.

Which brands do Viral marketing fans like most?

Viral marketing fans show strongest brand affinity for Wawa Inc. (4.3×), Florida State Seminoles football (7.27×), and Google Analytics (11.07×) over the country average.

Where do Viral marketing fans live in United States?

Viral marketing fans in United States are most concentrated in California (reach 1,709,662), New York (reach 1,609,654), and Texas (reach 1,393,022). These three regions account for the largest share of the active audience.

What other brands do Viral marketing fans also like?

Beyond Viral marketing itself, the audience over-indexes on Florida State Seminoles football (7.27×), Google Analytics (11.07×), Social media marketing (3.14×), and Viral video (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.