Rascasse Audience Intelligence

Viral marketing Audience in United States

A data profile of the people who buy, follow and care about Viral marketing in United States — modelled from more than twelve digital signal sources. Viral marketing has an estimated audience of 15,840,216 people in United States.

#1496among Topic in United States#230in Business & Career

The average Viral marketing fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Analytics, Wawa Inc., Florida State Seminoles football, with strongest over-indexing on Google Analytics (16.6× the country average).

Demographically, the Viral marketing audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viral marketing fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Google Analytics.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viral marketing profile in United States.

Audience size
15.8M
in United States
Gender
50.3%♀
49.7% male
Age
38.5
average years
Country rank
#2193
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viral marketing fans

50.3% are female, 49.7% are male, average age 38.5.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Viral marketing audience in United States
MetricValue
Female50.3%
Male49.7%
Average age38.5
Estimated audience size15,840,216
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Viral marketing audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Viral marketing audience comes from United States.

Worldwide audience distribution share by country for Viral marketing
CountryShare
United States16.1%
India9.3%
Indonesia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viral marketing audience in United States is strongest.

Fig. 05

Top regions by affinity

Viral marketing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K1.82×
02New York~1.5M1.45×
03Mississippi~200K1.31×
04Louisiana~200K1.22×
05Georgia~600K1.19×
06Delaware~50K1.17×
07Vermont~30K1.17×
08Alaska~40K1.16×
09North Dakota~40K1.14×
10Alabama~200K1.13×
11South Dakota~40K1.11×
12Tennessee~300K1.10×
13Rhode Island~50K1.08×
14Montana~50K1.06×
15Florida~1M1.05×
16West Virginia~80K1.04×
17Nebraska~80K1.02×
18Arkansas~100K1.01×
19Idaho~80K1.00×
20Hawaii~70K1.00×
21Maine~60K1.00×
22South Carolina~200K0.98×
23New Hampshire~60K0.98×
24North Carolina~500K0.97×
25Kentucky~200K0.97×
26Iowa~100K0.97×
27Oklahoma~200K0.96×
28New Mexico~80K0.96×
29Kansas~100K0.94×
30Arizona~300K0.93×
31Indiana~300K0.93×
32Missouri~200K0.92×
33Utah~100K0.91×
34Texas~1M0.89×
35Illinois~500K0.89×
36Nevada~100K0.89×
37California~1.5M0.88×
38Connecticut~100K0.88×
39Ohio~400K0.87×
40Wisconsin~200K0.86×
41Oregon~200K0.86×
42Virginia~300K0.85×
43Michigan~300K0.83×
44Colorado~200K0.83×
45Minnesota~200K0.83×
46Maryland~200K0.82×
47Washington~300K0.81×
48Massachusetts~300K0.80×
49New Jersey~300K0.77×
50Pennsylvania~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Viral marketing, United States
0.75×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viral marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viral marketing audience
#·InterestCategoryAffinity×
01Google AnalyticsInternet & Social Media16.60×
02Florida State Seminoles footballSports6.33×
03Ohio State Buckeyes footballSports3.83×
04Channel 4Movies & TV3.57×
05DartsSports3.32×
06Social media marketingBusiness & Career3.18×
07Wawa Inc.Shopping3.09×
08Internet celebrityInternet & Social Media2.12×
09Viral videoInternet & Social Media2.08×
10Real propertyHome & Garden1.94×
11Britney SpearsMusic & Radio1.94×
12Live televisionMovies & TV1.91×
13Virtual realityTechnology & Electronics1.84×
14RadioTechnology & Electronics1.74×
15Creative CommonsTechnology & Electronics1.70×
16Online newspaperNews1.65×
17DentistryBusiness & Career1.60×
18Ace HardwareHome & Garden1.57×
19SubwayFood & Beverages1.53×
20Instant messagingInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viral marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viral marketing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
ExtroversionTHRILL1.33×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viral marketing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viral marketing have in United States?

Viral marketing has an estimated audience of 15,840,216 people in United States, concentrated in California and New York.

02

What is the gender split and age of Viral marketing fans?

50.3% of Viral marketing fans are female, 49.7% are male, with an average age of 38.5 years.

03

Which brands do Viral marketing fans like most?

Viral marketing fans show strongest brand affinity for Google Analytics (16.6×), Wawa Inc. (3.09×), and Florida State Seminoles football (6.33×) over the country average.

04

Where do Viral marketing fans live in United States?

Viral marketing fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Viral marketing fans also like?

Beyond Viral marketing itself, the audience over-indexes on Wawa Inc. (3.09×), Florida State Seminoles football (6.33×), Social media marketing (3.18×), and Viral video (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Viral marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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