Channel 4 Audience in United States

Channel 4 logo

Channel 4 has an estimated audience of 6,031,840 people in United States. 57.3% are female, 42.7% are male, average age 37.8. Top regions: New York, Michigan, California. Top brand affinities: Little Caesars, Friends, Humour, YouTube, TikTok.

The average Channel 4 fan in United States is 37.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Michigan, California. Top brand affinities include Little Caesars, Friends, Humour, with strongest over-indexing on Little Caesars (3.43× the country average). Demographically, the Channel 4 audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Channel 4 fans

Demographic split for Channel 4 audience in United States
MetricValue
Female57.3%
Male42.7%
Average age37.8
Estimated audience size6,031,840

Audience persona

The typical Channel 4 fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for Channel 4 in United States
RegionReachAffinity
New York1,716,4485.09×
Michigan585,8403.71×
California509,7340.77×
Texas483,7870.93×
Florida332,6610.81×
Tennessee324,8972.69×
Ohio317,3721.71×
Missouri296,0423.04×
Oklahoma201,6573.01×
Pennsylvania172,1570.85×
Illinois126,2520.63×
South Carolina115,9491.28×
Massachusetts113,2530.95×
Virginia102,7940.7×
Wisconsin97,5151.07×
North Carolina96,3200.53×
New Jersey91,8560.6×
Georgia87,1210.47×
Washington85,2670.7×
Maryland81,0120.78×
Louisiana80,8031.04×
Indiana80,3380.73×
Arkansas80,1341.61×
New Mexico75,6262.5×
Colorado72,3870.76×
Arizona62,8090.51×
Minnesota62,0110.72×
Oregon47,9940.69×
Washington, District of Columbia46,3172.55×
Kansas44,5920.94×
Nevada44,1400.76×
Utah34,3170.64×
Alabama34,1970.41×
Kentucky31,5650.42×
Connecticut29,9580.5×
Iowa25,2530.51×
Mississippi18,4020.37×
Nebraska16,4680.54×
West Virginia12,3950.44×
Idaho10,4140.34×
New Hampshire10,2130.43×
Maine10,0040.46×
Hawaii7,7280.3×
Rhode Island7,1930.37×
Delaware5,9100.36×
Montana5,7560.34×
South Dakota4,4010.32×
Vermont4,0110.38×
Alaska3,9060.3×
North Dakota2,2600.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Channel 4 audience
BrandAffinityCategory
Little Caesars3.43×Food & Beverages
Friends2.07×Movies & TV
Humour1.9×Literature
YouTube1.55×Movies & TV
TikTok1.73×Internet & Social Media
Comedy movies1.68×Movies & TV
Video hosting service2.8×Technology & Electronics
Pizza Hut2.31×Food & Beverages
Current events1.56×Arts & Culture
Stand-up comedy2.22×Movies & TV
Television comedy4.92×Movies & TV
Popular culture1.79×Arts & Culture
Filmmaking2.02×Business & Career
Broadcasting1.92×Movies & TV
Fox News Channel1.5×Movies & TV
LinkedIn1.88×Internet & Social Media
Laughter1.93×Movies & TV
Creative Commons2.88×Technology & Electronics
Ultimate Fighting Championship2.43×Sports
Animal1.59×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Channel 4 audience
TraitClusterScore
ExtroversionTHRILL1.74
Early Adopter MentalityPOWER1.48
Community OrientationOPEN1.29
Urban LifestyleOPEN1.23
IndividualismJOY1.22
TraditionCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Channel 4
CountryShare
United Kingdom48.4%
United States24.7%
Canada3.6%

See Channel 4 audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Channel 4 have in United States?

Channel 4 has an estimated audience of 6,031,840 people in United States, concentrated in New York and Michigan.

What is the gender split and age of Channel 4 fans?

57.3% of Channel 4 fans are female, 42.7% are male, with an average age of 37.8 years.

Which brands do Channel 4 fans like most?

Channel 4 fans show strongest brand affinity for Little Caesars (3.43×), Friends (2.07×), and Humour (1.9×) over the country average.

Where do Channel 4 fans live in United States?

Channel 4 fans in United States are most concentrated in New York (reach 1,716,448), Michigan (reach 585,840), and California (reach 509,734). These three regions account for the largest share of the active audience.

What other brands do Channel 4 fans also like?

Beyond Channel 4 itself, the audience over-indexes on Friends (2.07×), Humour (1.9×), YouTube (1.55×), and TikTok (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Channel 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.