Rascasse Audience Intelligence

Channel 4 Audience in United States

A data profile of the people who buy, follow and care about Channel 4 in United States — modelled from more than twelve digital signal sources. Channel 4 has an estimated audience of 6,027,649 people in United States.

#59among TV Channel in United States#526in Movies & TV

The average Channel 4 fan in United States is 37.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Michigan, California.

Top brand affinities include Little Caesars, Humour, Pizza Hut, with strongest over-indexing on Little Caesars (3.43× the country average).

Demographically, the Channel 4 audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Channel 4 fan in United States is more female, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Little Caesars.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Channel 4 profile in United States.

Audience size
6M
in United States
Gender
57.3%♀
42.7% male
Age
37.8
average years
Country rank
#5695
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Channel 4

57.3% are female, 42.7% are male, average age 37.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Channel 4 audience in United States
MetricValue
Female57.3%
Male42.7%
Average age37.8
Estimated audience size6,027,649
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Channel 4 audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3918%
40-4916%
50+21%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Channel 4 audience comes from United States.

Worldwide audience distribution share by country for Channel 4
CountryShare
United Kingdom47.9%
United States24.5%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Channel 4 audience in United States is strongest.

Fig. 05

Top regions by affinity

Channel 4 fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M4.35×
02Michigan~600K3.60×
03Missouri~300K2.90×
04Oklahoma~200K2.74×
05Tennessee~300K2.53×
06New Mexico~70K2.34×
07Washington, District of Columbia~40K2.31×
08Ohio~300K1.71×
09Arkansas~80K1.51×
10South Carolina~100K1.23×
11Wisconsin~100K1.13×
12Massachusetts~100K1.04×
13Kansas~50K1.02×
14Louisiana~80K0.99×
15Texas~500K0.92×
16Pennsylvania~200K0.92×
17Nevada~50K0.85×
18Maryland~90K0.84×
19Colorado~80K0.82×
20Minnesota~70K0.82×
21Florida~300K0.80×
22California~500K0.78×
23Washington~90K0.78×
24Vermont~8K0.77×
25Oregon~50K0.75×
26Alaska~10K0.75×
27Virginia~100K0.74×
28New Hampshire~20K0.74×
29North Dakota~9K0.74×
30Indiana~80K0.72×
31Utah~40K0.72×
32Maine~20K0.72×
33Rhode Island~10K0.72×
34Nebraska~20K0.70×
35South Dakota~10K0.70×
36Montana~10K0.69×
37New Jersey~100K0.68×
38West Virginia~20K0.68×
39Iowa~30K0.67×
40Illinois~100K0.65×
41Delaware~10K0.65×
42Hawaii~20K0.64×
43Connecticut~40K0.61×
44Idaho~20K0.61×
45Arizona~70K0.60×
46Mississippi~30K0.58×
47North Carolina~100K0.56×
48Kentucky~40K0.56×
49Alabama~50K0.54×
50Georgia~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Channel 4, United States
0.53×1.00×4.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Channel 4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Channel 4 audience
#·InterestCategoryAffinity×
01Television comedyMovies & TV4.92×
02Little CaesarsFood & Beverages3.43×
03Creative CommonsTechnology & Electronics2.88×
04Video hosting serviceTechnology & Electronics2.80×
05Ultimate Fighting ChampionshipSports2.43×
06Pizza HutFood & Beverages2.31×
07TV talkshowsMovies & TV2.24×
08Stand-up comedyMovies & TV2.22×
09FilmmakingBusiness & Career2.02×
10LaughterMovies & TV1.93×
11BroadcastingMovies & TV1.92×
12HumourLiterature1.90×
13Popular cultureArts & Culture1.79×
14TikTokInternet & Social Media1.73×
15Comedy moviesMovies & TV1.68×
16PinterestInternet & Social Media1.60×
17AnimalPets & Animals1.59×
18VideoMovies & TV1.58×
19Current eventsArts & Culture1.56×
20YouTubeMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Channel 4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Channel 4 audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.52×
ExtroversionTHRILL1.45×
Social Media UsageJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Channel 4 audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.93×
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Channel 4 have in United States?

Channel 4 has an estimated audience of 6,027,649 people in United States, concentrated in New York and Michigan.

02

What is the gender split and age of Channel 4 fans?

57.3% of Channel 4 fans are female, 42.7% are male, with an average age of 37.8 years.

03

Which brands do Channel 4 fans like most?

Channel 4 fans show strongest brand affinity for Little Caesars (3.43×), Humour (1.9×), and Pizza Hut (2.31×) over the country average.

04

Where do Channel 4 fans live in United States?

Channel 4 fans in United States are most concentrated in New York (reach ~1.5M), Michigan (reach ~600K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Channel 4 fans also like?

Beyond Channel 4 itself, the audience over-indexes on Humour (1.9×), Pizza Hut (2.31×), Comedy movies (1.68×), and Video hosting service (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Channel 4 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Channel 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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