Channel 4 Audience in Germany
Channel 4 has an estimated audience of 570,630 people in Germany. 54.7% are female, 45.3% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Music, Natural World, Sky Go, The White Lotus, Charlie Hunnam.
The average Channel 4 fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Music, Natural World, Sky Go, with strongest over-indexing on Music (1.89× the country average). Demographically, the Channel 4 audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Channel 4 fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 35.7 |
| Estimated audience size | 570,630 |
Audience persona
The typical Channel 4 fan in Germany is balanced, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,768 | 0.93× |
| Bayern | 94,790 | 1.03× |
| Baden-Württemberg | 75,939 | 0.98× |
| Berlin | 60,309 | 2.36× |
| Hessen | 55,986 | 1.29× |
| Niedersachsen | 50,241 | 0.91× |
| Rheinland-Pfalz | 29,659 | 1.04× |
| Hamburg | 21,708 | 1.68× |
| Sachsen | 20,307 | 0.73× |
| Schleswig-Holstein | 20,034 | 0.98× |
| Brandenburg | 12,770 | 0.72× |
| Thüringen | 9,593 | 0.66× |
| Sachsen-Anhalt | 9,204 | 0.62× |
| Mecklenburg-Vorpommern | 5,612 | 0.52× |
| Bremen | 4,603 | 0.94× |
| Saarland | 4,345 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music | 1.89× | Business & Career |
| Natural World | 2.54× | Fashion & Accessoires |
| Sky Go | 11.6× | Movies & TV |
| The White Lotus | 2.83× | Movies & TV |
| Charlie Hunnam | 4.46× | Movies & TV |
| Internet Movie Database | 5.24× | Movies & TV |
| 1.64× | Internet & Social Media | |
| X | 1.65× | Internet & Social Media |
| Pop music | 1.67× | Music & Radio |
| 1.98× | Internet & Social Media | |
| Wikipedia | 1.59× | Internet & Social Media |
| Friends | 1.94× | Movies & TV |
| Online newspaper | 1.94× | News |
| Ozzy Osbourne | 3.92× | Music & Radio |
| Dog breed | 1.82× | Pets & Animals |
| Magic (illusion) | 3.05× | Kids & Family |
| Broadcasting | 1.53× | Movies & TV |
| E4 (TV channel) | 12.06× | Movies & TV |
| Humour | 1.63× | Literature |
| ZDF | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.7 |
| Spirituality | BALANCE | 1.59 |
| Convenience Orientation | PREMIUM | 1.49 |
| Community Orientation | OPEN | 1.41 |
| Sports Activity | POWER | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.4% |
| United States | 24.7% |
| Canada | 3.6% |
See Channel 4 audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Channel 4 have in Germany?
Channel 4 has an estimated audience of 570,630 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Channel 4 fans?
54.7% of Channel 4 fans are female, 45.3% are male, with an average age of 35.7 years.
Which brands do Channel 4 fans like most?
Channel 4 fans show strongest brand affinity for Music (1.89×), Natural World (2.54×), and Sky Go (11.6×) over the country average.
Where do Channel 4 fans live in Germany?
Channel 4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,768), Bayern (reach 94,790), and Baden-Württemberg (reach 75,939). These three regions account for the largest share of the active audience.
What other brands do Channel 4 fans also like?
Beyond Channel 4 itself, the audience over-indexes on Natural World (2.54×), Sky Go (11.6×), The White Lotus (2.83×), and Charlie Hunnam (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Channel 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.