Rascasse Audience Intelligence

Magenta Sport Audience in Germany

A data profile of the people who buy, follow and care about Magenta Sport in Germany — modelled from more than twelve digital signal sources. Magenta Sport has an estimated audience of 2,448,562 people in Germany.

#14among TV / music streaming in Germany#22among TV Channel in Germany#203in Movies & TV

The average Magenta Sport fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Frauen-Bundesliga, Borussia Dortmund, with strongest over-indexing on Transfermarkt (7.25× the country average).

Demographically, the Magenta Sport audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magenta Sport fan in Germany is more male, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Transfermarkt.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magenta Sport profile in Germany.

Audience size
2.4M
in Germany
Gender
28.1%♀
71.9% male
Age
37.1
average years
Country rank
#2700
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Magenta Sport

28.1% are female, 71.9% are male, average age 37.1.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Magenta Sport audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age37.1
Estimated audience size2,448,562
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Magenta Sport audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Magenta Sport audience comes from Germany.

Worldwide audience distribution share by country for Magenta Sport
CountryShare
Germany94.1%
Austria1.3%
Italy0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magenta Sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magenta Sport fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~90K1.93×
02Saarland~40K1.50×
03Sachsen~200K1.42×
04Brandenburg~100K1.37×
05Bayern~500K1.29×
06Bremen~30K1.21×
07Nordrhein-Westfalen~500K1.01×
08Berlin~100K0.89×
09Baden-Württemberg~300K0.83×
10Niedersachsen~200K0.82×
11Rheinland-Pfalz~90K0.72×
12Sachsen-Anhalt~50K0.72×
13Hessen~100K0.67×
14Hamburg~30K0.62×
15Schleswig-Holstein~50K0.59×
16Thüringen~40K0.57×
Fig. 06

Affinity by region

Affinity by region — Magenta Sport, Germany
0.57×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magenta Sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magenta Sport audience
#·InterestCategoryAffinity×
01Frauen-BundesligaSports11.41×
02SpVgg Greuther FürthSports10.61×
03TransfermarktSports7.25×
04Arminia BielefeldSports6.79×
051. FC Union BerlinSports6.71×
06VfL BochumSports6.64×
07RB LeipzigSports4.94×
08SC FreiburgSports4.89×
09F.C. Hansa RostockSports4.57×
10Borussia MönchengladbachSports4.02×
11Hertha BSCSports3.88×
121. FC KölnSports3.87×
13VfB StuttgartSports3.52×
14SportschauSports3.10×
15SV Werder BremenSports2.83×
16Borussia DortmundSports2.64×
17FC Bayern MunichSports2.22×
18BundesligaSports2.16×
19TagesschauMovies & TV2.13×
20FIFA World CupSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magenta Sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magenta Sport audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.47×
Risk AppetiteTHRILL1.47×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magenta Sport audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
CreativityOPEN0.62×
SustainabilityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magenta Sport have in Germany?

Magenta Sport has an estimated audience of 2,448,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Magenta Sport fans?

28.1% of Magenta Sport fans are female, 71.9% are male, with an average age of 37.1 years.

03

Which brands do Magenta Sport fans like most?

Magenta Sport fans show strongest brand affinity for Transfermarkt (7.25×), Frauen-Bundesliga (11.41×), and Borussia Dortmund (2.64×) over the country average.

04

Where do Magenta Sport fans live in Germany?

Magenta Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Magenta Sport fans also like?

Beyond Magenta Sport itself, the audience over-indexes on Frauen-Bundesliga (11.41×), Borussia Dortmund (2.64×), RB Leipzig (4.94×), and SpVgg Greuther Fürth (10.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Magenta Sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magenta Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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