Magenta Sport Audience in Germany
Magenta Sport has an estimated audience of 2,293,888 people in Germany. 34.3% are female, 65.7% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, VfB Stuttgart, 2. Bundesliga, RB Leipzig.
The average Magenta Sport fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, VfB Stuttgart, with strongest over-indexing on Borussia Dortmund (3.29× the country average). Demographically, the Magenta Sport audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Magenta Sport fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 35.8 |
| Estimated audience size | 2,293,888 |
Audience persona
The typical Magenta Sport fan in Germany is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 477,099 | 0.95× |
| Bayern | 469,321 | 1.27× |
| Baden-Württemberg | 249,337 | 0.8× |
| Niedersachsen | 177,738 | 0.8× |
| Sachsen | 173,473 | 1.54× |
| Hessen | 105,343 | 0.6× |
| Brandenburg | 98,428 | 1.38× |
| Berlin | 89,326 | 0.87× |
| Mecklenburg-Vorpommern | 88,257 | 2.02× |
| Rheinland-Pfalz | 73,513 | 0.64× |
| Saarland | 44,219 | 1.57× |
| Schleswig-Holstein | 43,697 | 0.53× |
| Sachsen-Anhalt | 41,401 | 0.7× |
| Thüringen | 28,789 | 0.49× |
| Hamburg | 27,270 | 0.53× |
| Bremen | 25,407 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.29× | Sports |
| FC Bayern Munich | 3.09× | Sports |
| VfB Stuttgart | 4.1× | Sports |
| 2. Bundesliga | 3.68× | Sports |
| RB Leipzig | 4.69× | Sports |
| Eintracht Frankfurt | 3.43× | Sports |
| Bundesliga | 2.52× | Sports |
| F.C. Hansa Rostock | 5.3× | Sports |
| Poland national football team | 14.56× | Sports |
| Sportschau | 3.17× | Sports |
| UEFA Champions League | 2.49× | Sports |
| Transfermarkt | 3.14× | Sports |
| SV Werder Bremen | 2.68× | Sports |
| FIFA World Cup | 2.32× | Sports |
| SpVgg Greuther Fürth | 9.47× | Sports |
| Arminia Bielefeld | 5.15× | Sports |
| Hertha BSC | 3.92× | Sports |
| 3. Liga | 3.98× | Sports |
| VfL Bochum | 4.7× | Sports |
| Katie Price | 8.36× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.23 |
| Spirituality | BALANCE | 1.19 |
| Social Media Usage | JOY | 1.1 |
| Sports Activity | POWER | 1.1 |
| Career Orientation | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.5% |
| Austria | 1.1% |
| Italy | 0.7% |
See Magenta Sport audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Magenta Sport have in Germany?
Magenta Sport has an estimated audience of 2,293,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magenta Sport fans?
34.3% of Magenta Sport fans are female, 65.7% are male, with an average age of 35.8 years.
Which brands do Magenta Sport fans like most?
Magenta Sport fans show strongest brand affinity for Borussia Dortmund (3.29×), FC Bayern Munich (3.09×), and VfB Stuttgart (4.1×) over the country average.
Where do Magenta Sport fans live in Germany?
Magenta Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 477,099), Bayern (reach 469,321), and Baden-Württemberg (reach 249,337). These three regions account for the largest share of the active audience.
What other brands do Magenta Sport fans also like?
Beyond Magenta Sport itself, the audience over-indexes on FC Bayern Munich (3.09×), VfB Stuttgart (4.1×), 2. Bundesliga (3.68×), and RB Leipzig (4.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magenta Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.