1. FC Union Berlin Audience in Germany
1. FC Union Berlin has an estimated audience of 2,313,254 people in Germany. 22.6% are female, 77.4% are male, average age 34.8. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Dynamo Dresden, Arminia Bielefeld, Borussia Dortmund, SV Werder Bremen, F.C. Hansa Rostock.
The average 1. FC Union Berlin fan in Germany is 34.8 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Dynamo Dresden, Arminia Bielefeld, Borussia Dortmund, with strongest over-indexing on Dynamo Dresden (15.46× the country average). Demographically, the 1. FC Union Berlin audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of 1. FC Union Berlin fans
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 34.8 |
| Estimated audience size | 2,313,254 |
Audience persona
The typical 1. FC Union Berlin fan in Germany is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Dynamo Dresden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 435,596 | 4.21× |
| Brandenburg | 326,151 | 4.55× |
| Nordrhein-Westfalen | 186,133 | 0.37× |
| Baden-Württemberg | 122,830 | 0.39× |
| Bayern | 112,219 | 0.3× |
| Niedersachsen | 98,272 | 0.44× |
| Sachsen | 83,648 | 0.74× |
| Hessen | 55,974 | 0.32× |
| Schleswig-Holstein | 48,846 | 0.59× |
| Sachsen-Anhalt | 47,845 | 0.8× |
| Mecklenburg-Vorpommern | 40,468 | 0.92× |
| Hamburg | 37,500 | 0.72× |
| Thüringen | 36,277 | 0.62× |
| Rheinland-Pfalz | 35,945 | 0.31× |
| Bremen | 10,248 | 0.52× |
| Saarland | 6,500 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dynamo Dresden | 15.46× | Sports |
| Arminia Bielefeld | 23.15× | Sports |
| Borussia Dortmund | 5.89× | Sports |
| SV Werder Bremen | 9.26× | Sports |
| F.C. Hansa Rostock | 16.51× | Sports |
| RB Leipzig | 12.08× | Sports |
| Transfermarkt | 9.37× | Sports |
| VfL Bochum | 15.87× | Sports |
| 2. Bundesliga | 8.49× | Sports |
| VfB Stuttgart | 8.87× | Sports |
| Paris Saint-Germain Féminines | 19.91× | Sports |
| 3. Liga | 12.22× | Sports |
| Hannover 96 | 13× | Sports |
| 1. FC Heidenheim | 19.51× | Sports |
| Holstein Kiel | 16.59× | Sports |
| DFB-Pokal | 12.46× | Sports |
| Eintracht Braunschweig | 15.15× | Sports |
| 1. FC Magdeburg | 15.56× | Sports |
| Hamburger SV | 8.97× | Sports |
| VfL Wolfsburg (women) | 17.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.07 |
| Sustainability | BALANCE | 0.99 |
| Risk Appetite | THRILL | 0.99 |
| Convenience Orientation | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.4% |
| United States | 4.7% |
| Brazil | 4.2% |
See 1. FC Union Berlin audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does 1. FC Union Berlin have in Germany?
1. FC Union Berlin has an estimated audience of 2,313,254 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of 1. FC Union Berlin fans?
22.6% of 1. FC Union Berlin fans are female, 77.4% are male, with an average age of 34.8 years.
Which brands do 1. FC Union Berlin fans like most?
1. FC Union Berlin fans show strongest brand affinity for Dynamo Dresden (15.46×), Arminia Bielefeld (23.15×), and Borussia Dortmund (5.89×) over the country average.
Where do 1. FC Union Berlin fans live in Germany?
1. FC Union Berlin fans in Germany are most concentrated in Berlin (reach 435,596), Brandenburg (reach 326,151), and Nordrhein-Westfalen (reach 186,133). These three regions account for the largest share of the active audience.
What other brands do 1. FC Union Berlin fans also like?
Beyond 1. FC Union Berlin itself, the audience over-indexes on Arminia Bielefeld (23.15×), Borussia Dortmund (5.89×), SV Werder Bremen (9.26×), and F.C. Hansa Rostock (16.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1. FC Union Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.