Rascasse Audience Intelligence

1. FC Union Berlin Audience in Germany

Name: 1. FC Union Berlin — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 1. FC Union Berlin in Germany — modelled from more than twelve digital signal sources. 1. FC Union Berlin has an estimated audience of 2,327,663 people in Germany.

#89among Soccer in Germany #50among Team in Germany #234in Sports

The average 1. FC Union Berlin fan in Germany is 34.8 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Dynamo Dresden, Frauen-Bundesliga, Arminia Bielefeld, with strongest over-indexing on Dynamo Dresden (15.46× the country average).

Demographically, the 1. FC Union Berlin audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 1. FC Union Berlin fan in Germany is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Dynamo Dresden.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1. FC Union Berlin profile in Germany.

Audience size

2.3M

in Germany

Gender

22.6%♀

77.4% male

Age

34.8

average years

Country rank

#2865

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 1. FC Union Berlin fans

22.6% are female, 77.4% are male, average age 34.8.

Fig. 02

Gender split

22.6%

Female

77.4%

Male

Demographic split for 1. FC Union Berlin audience in Germany
Metric	Value
Female	22.6%
Male	77.4%
Average age	34.8
Estimated audience size	2,327,663

Fig. 03

Age distribution

Age distribution of the 1. FC Union Berlin audience in Germany
Age bracket	Share	%
16-19		32%
20-29		20%
30-39		18%
40-49		17%
50+		12%

Fig. 04

Worldwide distribution

51.1%

of the worldwide 1. FC Union Berlin audience comes from Germany.

Worldwide audience distribution share by country for 1. FC Union Berlin
Country	Share
Germany	51.1%
United States	4.7%
Brazil	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1. FC Union Berlin audience in Germany is strongest.

Fig. 05

Top regions by affinity

1. FC Union Berlin fans by region: top regions in Germany
#	Region	Reach	×
01	Brandenburg	~300K	4.18×
02	Berlin	~400K	3.72×
03	Mecklenburg-Vorpommern	~40K	0.94×
04	Sachsen-Anhalt	~50K	0.85×
05	Hamburg	~40K	0.81×
06	Sachsen	~80K	0.74×
07	Schleswig-Holstein	~60K	0.72×
08	Thüringen	~40K	0.69×
09	Bremen	~10K	0.65×
10	Niedersachsen	~100K	0.53×
11	Nordrhein-Westfalen	~200K	0.42×
12	Rheinland-Pfalz	~50K	0.42×
13	Baden-Württemberg	~100K	0.41×
14	Hessen	~60K	0.35×
15	Saarland	~10K	0.34×
16	Bayern	~100K	0.33×

Affinity by region — 1. FC Union Berlin, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1. FC Union Berlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1. FC Union Berlin audience
#	Interest	Category	×
01	Frauen-Bundesliga	Sports	23.62×
02	Arminia Bielefeld	Sports	23.15×
03	Paris Saint-Germain Féminines	Sports	19.91×
04	1. FC Heidenheim	Sports	19.51×
05	Holstein Kiel	Sports	16.59×
06	F.C. Hansa Rostock	Sports	16.51×
07	VfL Bochum	Sports	15.87×
08	1. FC Magdeburg	Sports	15.56×
09	Dynamo Dresden	Sports	15.46×
10	Eintracht Braunschweig	Sports	15.15×
11	Hannover 96	Sports	13.00×
12	DFB-Pokal	Sports	12.46×
13	3. Liga	Sports	12.22×
14	RB Leipzig	Sports	12.08×
15	Borussia Mönchengladbach	Sports	9.84×
16	Transfermarkt	Sports	9.37×
17	SV Werder Bremen	Sports	9.26×
18	VfB Stuttgart	Sports	8.87×
19	2. Bundesliga	Sports	8.49×
20	Borussia Dortmund	Sports	5.89×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1. FC Union Berlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 1. FC Union Berlin audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.50×
Individualism	JOY	1.88×
Career Orientation	POWER	1.48×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 1. FC Union Berlin audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.53×
Creativity	OPEN	0.57×
DIY Mentality	THRILL	0.60×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 1. FC Union Berlin have in Germany?

1. FC Union Berlin has an estimated audience of 2,327,663 people in Germany, concentrated in Berlin and Brandenburg.

What is the gender split and age of 1. FC Union Berlin fans?

22.6% of 1. FC Union Berlin fans are female, 77.4% are male, with an average age of 34.8 years.

Which brands do 1. FC Union Berlin fans like most?

1. FC Union Berlin fans show strongest brand affinity for Dynamo Dresden (15.46×), Frauen-Bundesliga (23.62×), and Arminia Bielefeld (23.15×) over the country average.

Where do 1. FC Union Berlin fans live in Germany?

1. FC Union Berlin fans in Germany are most concentrated in Berlin (reach ~400K), Brandenburg (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do 1. FC Union Berlin fans also like?

Beyond 1. FC Union Berlin itself, the audience over-indexes on Frauen-Bundesliga (23.62×), Arminia Bielefeld (23.15×), SV Werder Bremen (9.26×), and F.C. Hansa Rostock (16.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

Related rankings

Bundesliga-Vereine nach Fanzahl

See 1. FC Union Berlin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 1. FC Union Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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