YouTube Music Audience in Germany
A data profile of the people who buy, follow and care about YouTube Music in Germany — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 4,899,599 people in Germany.
The average YouTube Music fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Imdb, Kate Winslet, Rock music, with strongest over-indexing on Imdb (9.65× the country average).
Demographically, the YouTube Music audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical YouTube Music fan in Germany is balanced, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for Imdb.
At a glance
The key figures that characterise the YouTube Music profile in Germany.
Search interest · 12-month trend
Audience demographics of YouTube Music
52.8% are female, 47.2% are male, average age 35.3.
Gender split
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.3 |
| Estimated audience size | 4,899,599 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide YouTube Music audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Geography
Where the YouTube Music audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~70K | 1.20× | |
| 02 | Rheinland-Pfalz | ~300K | 1.10× | |
| 03 | Bayern | ~800K | 1.09× | |
| 04 | Brandenburg | ~200K | 1.09× | |
| 05 | Baden-Württemberg | ~700K | 1.08× | |
| 06 | Thüringen | ~100K | 1.06× | |
| 07 | Sachsen | ~200K | 1.05× | |
| 08 | Hessen | ~400K | 1.04× | |
| 09 | Sachsen-Anhalt | ~100K | 1.00× | |
| 10 | Mecklenburg-Vorpommern | ~90K | 0.99× | |
| 11 | Schleswig-Holstein | ~200K | 0.98× | |
| 12 | Niedersachsen | ~400K | 0.94× | |
| 13 | Nordrhein-Westfalen | ~900K | 0.89× | |
| 14 | Bremen | ~30K | 0.87× | |
| 15 | Berlin | ~200K | 0.85× | |
| 16 | Hamburg | ~80K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Imdb | Movies & TV | 9.65× | ||
| 02 | Kate Winslet | Movies & TV | 7.61× | ||
| 03 | Nigeria | Travel & Leisure | 4.23× | ||
| 04 | South Africa | Travel & Leisure | 3.81× | ||
| 05 | Ariana Grande | Music & Radio | 3.48× | ||
| 06 | Sabrina Carpenter | Music & Radio | 3.16× | ||
| 07 | Hair Extensions | Beauty & Wellness | 2.93× | ||
| 08 | Hollywood | Travel & Leisure | 2.74× | ||
| 09 | Contemporary R&B | Music & Radio | 2.18× | ||
| 10 | Festival | Music & Radio | 1.74× | ||
| 11 | Hermès | Fashion & Accessoires | 1.70× | ||
| 12 | Funk | Music & Radio | 1.69× | ||
| 13 | Rock and roll | Music & Radio | 1.65× | ||
| 14 | Lufthansa | Travel & Leisure | 1.60× | ||
| 15 | Podcast | Music & Radio | 1.58× | ||
| 16 | Music videos | Music & Radio | 1.57× | ||
| 17 | Rock music | Music & Radio | 1.56× | ||
| 18 | Game of Thrones | Movies & TV | 1.55× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Stranger Things | Movies & TV | 1.53× |
Personality of the YouTube Music audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.35× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Social Media Usage | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Frequently asked questions
How many fans does YouTube Music have in Germany?
YouTube Music has an estimated audience of 4,899,599 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of YouTube Music fans?
52.8% of YouTube Music fans are female, 47.2% are male, with an average age of 35.3 years.
Which brands do YouTube Music fans like most?
YouTube Music fans show strongest brand affinity for Imdb (9.65×), Kate Winslet (7.61×), and Rock music (1.56×) over the country average.
Where do YouTube Music fans live in Germany?
YouTube Music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do YouTube Music fans also like?
Beyond YouTube Music itself, the audience over-indexes on Kate Winslet (7.61×), Rock music (1.56×), Ariana Grande (3.48×), and Hermès (1.7×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV / music streaming audiences in Germany
- Spotify (18,349,422)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- ZDF Mediathek (7,048,942)
- HBO MAX (4,628,927)
See YouTube Music audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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