YouTube Music Audience in Germany
YouTube Music has an estimated audience of 4,650,674 people in Germany. 52.8% are female, 47.2% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Imdb, Kate Winslet, Gala, Euphoria, Rock music.
The average YouTube Music fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Imdb, Kate Winslet, Gala, with strongest over-indexing on Imdb (9.65× the country average). Demographically, the YouTube Music audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of YouTube Music fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.3 |
| Estimated audience size | 4,650,674 |
Audience persona
The typical YouTube Music fan in Germany is balanced, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Imdb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 893,623 | 0.88× |
| Bayern | 853,270 | 1.14× |
| Baden-Württemberg | 722,430 | 1.14× |
| Niedersachsen | 426,584 | 0.94× |
| Hessen | 381,950 | 1.08× |
| Rheinland-Pfalz | 263,340 | 1.13× |
| Sachsen | 240,068 | 1.05× |
| Berlin | 183,886 | 0.88× |
| Schleswig-Holstein | 166,108 | 0.99× |
| Brandenburg | 156,552 | 1.09× |
| Thüringen | 123,888 | 1.05× |
| Sachsen-Anhalt | 112,255 | 0.93× |
| Hamburg | 84,592 | 0.8× |
| Mecklenburg-Vorpommern | 84,455 | 0.95× |
| Saarland | 64,248 | 1.12× |
| Bremen | 32,406 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Imdb | 9.65× | Movies & TV |
| Kate Winslet | 7.61× | Movies & TV |
| Gala | 1.8× | News |
| Euphoria | 1.68× | Movies & TV |
| Rock music | 1.56× | Music & Radio |
| Ariana Grande | 3.48× | Music & Radio |
| Nigeria | 4.23× | Travel & Leisure |
| Hermès | 1.7× | Fashion & Accessoires |
| Hollywood | 2.74× | Travel & Leisure |
| Music videos | 1.57× | Music & Radio |
| Podcast | 1.58× | Music & Radio |
| Lufthansa | 1.6× | Travel & Leisure |
| Festival | 1.74× | Music & Radio |
| Sabrina Carpenter | 3.16× | Music & Radio |
| Rock and roll | 1.65× | Music & Radio |
| 1.54× | Internet & Social Media | |
| Contemporary R&B | 2.18× | Music & Radio |
| Game of Thrones | 1.55× | Movies & TV |
| South Africa | 3.81× | Travel & Leisure |
| Hair Extensions | 2.93× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Sustainability | BALANCE | 1.5 |
| Extroversion | THRILL | 1.43 |
| Sports Activity | POWER | 1.32 |
| Family Orientation | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 4.6% |
| Colombia | 4.5% |
See YouTube Music audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does YouTube Music have in Germany?
YouTube Music has an estimated audience of 4,650,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of YouTube Music fans?
52.8% of YouTube Music fans are female, 47.2% are male, with an average age of 35.3 years.
Which brands do YouTube Music fans like most?
YouTube Music fans show strongest brand affinity for Imdb (9.65×), Kate Winslet (7.61×), and Gala (1.8×) over the country average.
Where do YouTube Music fans live in Germany?
YouTube Music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 893,623), Bayern (reach 853,270), and Baden-Württemberg (reach 722,430). These three regions account for the largest share of the active audience.
What other brands do YouTube Music fans also like?
Beyond YouTube Music itself, the audience over-indexes on Kate Winslet (7.61×), Gala (1.8×), Euphoria (1.68×), and Rock music (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.