Rascasse Audience Intelligence

Hollywood Audience in Germany

Name: Hollywood — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hollywood in Germany — modelled from more than twelve digital signal sources. Hollywood has an estimated audience of 4,139,560 people in Germany.

#9among Region in Germany #69among POI in Germany #111in Travel & Leisure

The average Hollywood fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PromiFlash, Gute Zeiten, schlechte Zeiten, Gala, with strongest over-indexing on PromiFlash (8.05× the country average).

Demographically, the Hollywood audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hollywood fan in Germany is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for PromiFlash.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hollywood profile in Germany.

Audience size

4.1M

in Germany

Gender

60.6%♀

39.4% male

Age

39.3

average years

Country rank

#1402

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hollywood fans

60.6% are female, 39.4% are male, average age 39.3.

Fig. 02

Gender split

60.6%

Female

39.4%

Male

Demographic split for Hollywood audience in Germany
Metric	Value
Female	60.6%
Male	39.4%
Average age	39.3
Estimated audience size	4,139,560

Fig. 03

Age distribution

Age distribution of the Hollywood audience in Germany
Age bracket	Share	%
16-19		19%
20-29		19%
30-39		21%
40-49		21%
50+		19%

Fig. 04

Worldwide distribution

3.0%

of the worldwide Hollywood audience comes from Germany.

Worldwide audience distribution share by country for Hollywood
Country	Share
United States	34.7%
India	5.7%
United Kingdom	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hollywood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hollywood fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~400K	1.33×
02	Baden-Württemberg	~700K	1.20×
03	Nordrhein-Westfalen	~1M	1.11×
04	Niedersachsen	~400K	1.06×
05	Bayern	~700K	1.03×
06	Sachsen	~200K	1.01×
07	Thüringen	~100K	1.00×
08	Bremen	~40K	0.99×
09	Saarland	~50K	0.97×
10	Schleswig-Holstein	~100K	0.94×
11	Berlin	~200K	0.93×
12	Brandenburg	~100K	0.93×
13	Hamburg	~80K	0.91×
14	Sachsen-Anhalt	~90K	0.88×
15	Mecklenburg-Vorpommern	~70K	0.88×
16	Rheinland-Pfalz	~200K	0.86×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hollywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hollywood audience
#	Interest	Category	×
01	PromiFlash	Internet & Social Media	8.05×
02	Gala	News	6.37×
03	Alles was zählt	Movies & TV	3.17×
04	BUNTE.de	Internet & Social Media	3.05×
05	Gute Zeiten, schlechte Zeiten	Movies & TV	2.82×
06	Sarah Engels	Movies & TV	2.75×
07	Roland Kaiser	Music & Radio	2.69×
08	Tchibo	Shopping	2.38×
09	Rossmann	Shopping	1.86×
10	Dresses	Fashion & Accessoires	1.83×
11	Child	Kids & Family	1.70×
12	Deichmann	Shopping	1.69×
13	Hair products	Beauty & Wellness	1.69×
14	Discount stores	Shopping	1.63×
15	Pinterest	Internet & Social Media	1.61×
16	Cosmetics	Beauty & Wellness	1.59×
17	Hornbach	Shopping	1.58×
18	Family	Kids & Family	1.54×
19	Current events	Arts & Culture	1.53×
20	Magazines	Literature	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hollywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Hollywood audience · What stands out
Trait	Cluster	Score
Creativity	OPEN	1.43×
Extroversion	THRILL	1.41×
Price Sensitivity	PREMIUM	1.32×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Hollywood audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.87×
Sustainability	BALANCE	0.88×
Mindfulness	BALANCE	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Hollywood have in Germany?

Hollywood has an estimated audience of 4,139,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Hollywood fans?

60.6% of Hollywood fans are female, 39.4% are male, with an average age of 39.3 years.

Which brands do Hollywood fans like most?

Hollywood fans show strongest brand affinity for PromiFlash (8.05×), Gute Zeiten, schlechte Zeiten (2.82×), and Gala (6.37×) over the country average.

Where do Hollywood fans live in Germany?

Hollywood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Hollywood fans also like?

Beyond Hollywood itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (2.82×), Gala (6.37×), Discount stores (1.63×), and Roland Kaiser (2.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

North Rhine-Westphalia (12,537,146)
Bavaria (11,233,911)
Baden-Württemberg (9,848,271)
Rhine (9,303,980)
Lower Saxony (6,360,906)

See Hollywood audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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