A data profile of the people who buy, follow and care about Hollywood in Italy — modelled from more than twelve digital signal sources. Hollywood has an estimated audience of 4,231,654 people in Italy.
The average Hollywood fan in Italy is 40.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include La Repubblica, Margot Robbie, Anne Hathaway, with strongest over-indexing on La Repubblica (1.52× the country average).
Demographically, the Hollywood audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hollywood fan in Italy is more female, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for La Repubblica.
The key figures that characterise the Hollywood profile in Italy.
57.6% are female, 42.4% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.2 |
| Estimated audience size | 4,231,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Hollywood audience comes from Italy.
| Country | Share |
|---|---|
| United States | 34.7% |
| India | 5.7% |
| United Kingdom | 4.8% |
Where the Hollywood audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.32× | |
| 02 | Campania | ~600K | 1.30× | |
| 03 | Sicilia | ~500K | 1.29× | |
| 04 | Lazio | ~600K | 1.25× | |
| 05 | Puglia | ~400K | 1.23× | |
| 06 | Calabria | ~100K | 1.10× | |
| 07 | Piedmont | ~300K | 1.06× | |
| 08 | Veneto | ~300K | 1.04× | |
| 09 | Abruzzo | ~100K | 1.03× | |
| 10 | Trentino-Alto Adige/Südtirol | ~80K | 1.00× | |
| 11 | Emilia-Romagna | ~300K | 0.99× | |
| 12 | Tuscany | ~300K | 0.95× | |
| 13 | Basilicata | ~40K | 0.95× | |
| 14 | Sardinia | ~100K | 0.93× | |
| 15 | Marche | ~100K | 0.92× | |
| 16 | Friuli-Venezia Giulia | ~70K | 0.89× | |
| 17 | Umbria | ~60K | 0.89× | |
| 18 | Liguria | ~100K | 0.85× | |
| 19 | Aosta Valley | ~8K | 0.74× | |
| 20 | Molise | ~10K | 0.73× |
The strongest cross-interests of the Hollywood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pocahontas (1995 film) | Movies & TV | 8.56× | ||
| 02 | Cinema of the United States | Movies & TV | 4.29× | ||
| 03 | Meryl Streep | Movies & TV | 3.98× | ||
| 04 | The Devil Wears Prada (film) | Movies & TV | 3.62× | ||
| 05 | Margot Robbie | Movies & TV | 3.42× | ||
| 06 | Megan Fox | Movies & TV | 3.42× | ||
| 07 | Anne Hathaway | Movies & TV | 3.05× | ||
| 08 | Demi Moore | Movies & TV | 3.02× | ||
| 09 | Brad Pitt | Movies & TV | 2.58× | ||
| 10 | Los Angeles | Travel & Leisure | 2.48× | ||
| 11 | Musical film | Movies & TV | 1.85× | ||
| 12 | Michael Jackson | Music & Radio | 1.74× | ||
| 13 | Planet | Travel & Leisure | 1.74× | ||
| 14 | Viral video | Internet & Social Media | 1.73× | ||
| 15 | Audience | Business & Career | 1.71× | ||
| 16 | Celebrity | Movies & TV | 1.61× | ||
| 17 | Ancient history | Politics & Society | 1.59× | ||
| 18 | Animal welfare | Politics & Society | 1.58× | ||
| 19 | Short film | Movies & TV | 1.56× | ||
| 20 | La Repubblica | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.40× | |
| Tradition | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Luxury Orientation | PREMIUM | 0.96× |
Hollywood has an estimated audience of 4,231,654 people in Italy, concentrated in Lombardy and Lazio.
57.6% of Hollywood fans are female, 42.4% are male, with an average age of 40.2 years.
Hollywood fans show strongest brand affinity for La Repubblica (1.52×), Margot Robbie (3.42×), and Anne Hathaway (3.05×) over the country average.
Hollywood fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hollywood itself, the audience over-indexes on Margot Robbie (3.42×), Anne Hathaway (3.05×), Pocahontas (1995 film) (8.56×), and Celebrity (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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