A data profile of the people who buy, follow and care about Audience in Italy — modelled from more than twelve digital signal sources. Audience has an estimated audience of 9,244,311 people in Italy.
The average Audience fan in Italy is 39.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, Catherine Zeta-Jones, with strongest over-indexing on Wikipedia (4.98× the country average).
Demographically, the Audience audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Audience fan in Italy is balanced, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Audience profile in Italy.
48.9% are female, 51.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.7 |
| Estimated audience size | 9,244,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Audience audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
Where the Audience audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.24× | |
| 02 | Campania | ~1.5M | 1.21× | |
| 03 | Puglia | ~800K | 1.21× | |
| 04 | Lombardy | ~2M | 1.19× | |
| 05 | Sicilia | ~900K | 1.11× | |
| 06 | Emilia-Romagna | ~800K | 1.05× | |
| 07 | Umbria | ~200K | 1.05× | |
| 08 | Piedmont | ~700K | 1.01× | |
| 09 | Tuscany | ~600K | 1.01× | |
| 10 | Calabria | ~300K | 1.01× | |
| 11 | Veneto | ~700K | 0.99× | |
| 12 | Aosta Valley | ~20K | 0.99× | |
| 13 | Abruzzo | ~200K | 0.97× | |
| 14 | Basilicata | ~80K | 0.96× | |
| 15 | Molise | ~40K | 0.96× | |
| 16 | Sardinia | ~200K | 0.95× | |
| 17 | Liguria | ~200K | 0.95× | |
| 18 | Marche | ~200K | 0.95× | |
| 19 | Friuli-Venezia Giulia | ~200K | 0.95× | |
| 20 | Trentino-Alto Adige/Südtirol | ~200K | 0.89× |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Catherine Zeta-Jones | Movies & TV | 6.90× | ||
| 02 | Audrey Hepburn | Movies & TV | 6.90× | ||
| 03 | Amanda Seyfried | Movies & TV | 6.90× | ||
| 04 | Emma Thompson | Movies & TV | 6.90× | ||
| 05 | Colin Firth | Movies & TV | 6.81× | ||
| 06 | Robert Pattinson | Movies & TV | 6.19× | ||
| 07 | Elle Fanning | Movies & TV | 5.94× | ||
| 08 | Harrison Ford | Movies & TV | 5.67× | ||
| 09 | Wikipedia | Internet & Social Media | 4.98× | ||
| 10 | Ronaldinho | Sports | 4.52× | ||
| 11 | Nicole Kidman | Movies & TV | 4.47× | ||
| 12 | Improvisation | Music & Radio | 4.37× | ||
| 13 | Satire | Literature | 4.03× | ||
| 14 | New Testament | Politics & Society | 4.00× | ||
| 15 | Brazil national football team | Sports | 3.89× | ||
| 16 | Mediaset | Technology & Electronics | 2.53× | ||
| 17 | Sanremo Music Festival | Music & Radio | 2.40× | ||
| 18 | Singer-songwriter | Music & Radio | 2.00× | ||
| 19 | Volunteering | Politics & Society | 1.77× | ||
| 20 | Concerts | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.20× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Family Orientation | CONSERVATISM | 0.82× |
Audience has an estimated audience of 9,244,311 people in Italy, concentrated in Lombardy and Lazio.
48.9% of Audience fans are female, 51.1% are male, with an average age of 39.7 years.
Audience fans show strongest brand affinity for Wikipedia (4.98×), Satire (4.03×), and Catherine Zeta-Jones (6.9×) over the country average.
Audience fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Audience itself, the audience over-indexes on Satire (4.03×), Catherine Zeta-Jones (6.9×), Singer-songwriter (2×), and Audrey Hepburn (6.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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