Audience Audience in Brazil
Audience has an estimated audience of 10,932,665 people in Brazil. 60.7% are female, 39.3% are male, average age 36.5. Top brand affinities: Harry Potter, Superdry., Sport Club Corinthians Paulista, São Paulo FC, Rick and Morty.
Top brand affinities include Harry Potter, Superdry., Sport Club Corinthians Paulista, with strongest over-indexing on Harry Potter (1.67× the country average). Demographically, the Audience audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Audience fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 36.5 |
| Estimated audience size | 10,932,665 |
Audience persona
The typical Audience fan in Brazil is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.67× | Movies & TV |
| Superdry. | 34.77× | Fashion & Accessoires |
| Sport Club Corinthians Paulista | 1.55× | Sports |
| São Paulo FC | 1.56× | Sports |
| Rick and Morty | 4.17× | Movies & TV |
| Neymar | 1.69× | Sports |
| Seleção Brasileira | 1.58× | Sports |
| Michael Jackson | 3.35× | Music & Radio |
| Preta Gil | 1.53× | Music & Radio |
| UEFA Champions League | 1.77× | Sports |
| Sport Club do Recife | 2.01× | Sports |
| Spotify | 1.75× | Internet & Social Media |
| BTS | 2.58× | Music & Radio |
| Stranger Things | 1.75× | Movies & TV |
| Localiza | 2× | Cars & Mobility |
| Mixed martial arts | 2.85× | Sports |
| Telegram | 2.07× | Internet & Social Media |
| Music download | 1.7× | Technology & Electronics |
| Forró | 1.95× | Music & Radio |
| Wikipedia | 2.37× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.56 |
| Risk Appetite | THRILL | 1.51 |
| Price Sensitivity | PREMIUM | 1.39 |
| Creativity | OPEN | 1.32 |
| Need for Security | CONSERVATISM | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
See Audience audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.