A data profile of the people who buy, follow and care about Audience in Brazil — modelled from more than twelve digital signal sources. Audience has an estimated audience of 10,932,665 people in Brazil.
Audience has an estimated audience of 10,932,665 people in Brazil. 60.7% are female, 39.3% are male, average age 36.5. Top brand affinities: Michael Jackson, Rick and Morty, Spanish language, Spotify, Toy Story (franchise).
Top brand affinities include Michael Jackson, Rick and Morty, Spanish language, with strongest over-indexing on Michael Jackson (2.15× the country average).
Demographically, the Audience audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Audience fan in Brazil is more female, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for Michael Jackson.
The key figures that characterise the Audience profile in Brazil.
60.7% are female, 39.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 36.5 |
| Estimated audience size | 10,932,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Audience audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 4.17× | ||
| 02 | Germany | Travel & Leisure | 4.17× | ||
| 03 | Prison Break | Movies & TV | 4.17× | ||
| 04 | Daniel Craig | Movies & TV | 4.17× | ||
| 05 | Elizabeth Olsen | Movies & TV | 4.17× | ||
| 06 | Pretty Little Liars (TV series) | Movies & TV | 4.17× | ||
| 07 | Transformers (toy line) | Kids & Family | 4.17× | ||
| 08 | Cher | Music & Radio | 4.17× | ||
| 09 | Arrow | Movies & TV | 3.92× | ||
| 10 | Amy Winehouse | Music & Radio | 3.90× | ||
| 11 | Rick and Morty | Movies & TV | 3.72× | ||
| 12 | Mariah Carey | Music & Radio | 2.88× | ||
| 13 | Sylvester Stallone | Movies & TV | 2.67× | ||
| 14 | Spanish language | Politics & Society | 2.49× | ||
| 15 | Michael Jackson | Music & Radio | 2.15× | ||
| 16 | BTS | Music & Radio | 2.01× | ||
| 17 | Real property | Home & Garden | 1.61× | ||
| 18 | Wikipedia | Internet & Social Media | 1.61× | ||
| 19 | MSN | News | 1.57× | ||
| 20 | Spotify | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Individualism | JOY | 1.25× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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